Principal Securities, Inc. (fka Princor Financial Services Corp.)

Principal Securities, Inc. (fka Princor Financial Services Corp.)

A subsidiary of Principal Life Insurance Co.

Share:

711 High St.

Des Moines, IA 50392

(888) 774-6267

principal.com

Clearing firm: Pershing LLC

No. advisers: 2,068

AUM: $34,544,887,802

Year founded: 1968

Year end: Dec. 31

No. of retail offices: 747

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Additional data available to subscribers:
  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Offers robo-advisory platform?
  • If not, when plans to offer a robo-platform
  • Robo-advice services offered
  • How robo-platform developed
  • Charge for robo-advisory services?

For More Information

Top ExecutiveKara Hoogensen
Recruiting ContactJanel Velky
888-774-6267
E-mail
Compliance ContactJamie Stenger
(888) 774-6267
E-mail
Marketing ContactJulie LeClere
(888) 774-6267
E-mail
Technology Operations ContactJosh Nigg
(888) 774-6267
E-mail

Recruitment & Staffing

2016 2015 2014
No. of reps2,0682,3212,313
No. of producing reps1,8752,1122,098
No. of reps producing $100K-$499K /year312337341

Payout grid is available to Data Center subscribers only.

Subscribe or log in to the B-D Data Center for access to all available data.

2016 2015 2014
Total revenues$279,328,470$314,137,343$309,065,202
Commission revenues$223,908,440$262,182,679$262,202,389
Fee revenues$55,417,515$51,951,790$46,860,737
Total revenues: Other$2,515$2,875$2,075
2016 2015 2014
Total account assets$34,544,887,802$32,518,384,884$8,732,672,399
Fee-based assets$5,332,155,082$4,622,885,456$4,553,656,526
Total account assets: Other$29,212,732,720$27,895,499,428$4,179,015,873
Average assets per rep$16,704,491$14,010,506$3,775,474
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
LinkedIn
Twitter
Dedicated mobile application for advisers?N
Primary purpose of mobile application
    Notes
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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