Principal Securities, Inc. (fka Princor Financial Services Corp.)
A subsidiary of Principal Life Insurance Co.
711 High St.
Des Moines, IA 50392
Clearing firm: Pershing LLC
No. advisers: 2,068
Year founded: 1968
Year end: Dec. 31
No. of retail offices: 747
Recruitment & Staffing
|No. of reps||2,068||2,321||2,313|
|No. of producing reps||1,875||2,112||2,098|
|No. of reps producing $100K-$499K /year||312||337||341|
|Total revenues: Other||$2,515||$2,875||$2,075|
|Total account assets||$34,544,887,802||$32,518,384,884||$8,732,672,399|
|Total account assets: Other||$29,212,732,720||$27,895,499,428||$4,179,015,873|
|Average assets per rep||$16,704,491||$14,010,506||$3,775,474|
|Social Media & Mobile|
|Allows advisers to use social media||Y|
|Social media sites allowed||Facebook|
|Dedicated mobile application for advisers?||N|
|Primary purpose of mobile application||—|
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
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