American Financial Advisors.

American Financial Advisors.

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2551 Roswell Road Suite 310

Marietta, GA 30062

770-977-2434

afainvestments.com

No. advisers: 6

AUM: $609,624,968

Asset Breakdown

Staff
Employees 6
Clients
High-net-worth individuals 11-25%
Financial planning clients 11-25
High-net-worth client assets Up to 75%
Compensation
Percentage of assets under management Yes
Hourly charges Yes
Subscription fees No
Fixed fees Yes
Commissions No
Performance-based fees No
Total AUM Total Accounts Avg. Account AUM
Discretionary $609,624,968 2,126 $286,747
Non-discretionary 0 0 $0
Total $609,624,968 2,126 $286,747

Rene Nourse says mentoring is the key to diversity

May 29, 2019 - Rene Nourse thinks that a relationship in which an experienced financial adviser mentors a rookie is key to building diversity in the financial advice industry. An African-American adviser who started her career in the go-go 80s, Ms. Nourse said there...

He marries math skills with the gift of gab

February 4, 2019 - Gerald Loftin hasn't faced unique challenges in the financial advice profession because he's African-American — his successes have come in the same way they do for advisers of any color. As the principal at Proficient Wealth Counselors in Norwood, Mass.,...

New diversity push at Edward Jones stirs up controversy

February 1, 2019 - An initiative by Edward Jones to help women and minority advisers jumpstart their careers is being praised by diversity advocates, but criticized internally for being discriminatory. In an internal document sent to brokers last month and obtained by InvestmentNews,...

LeCount Davis celebrated for dedication to adding diversity to financial advice business

October 10, 2018 - LeCount R. Davis accepted a lifetime achievement award at InvestmentNews' inaugural Excellence in Diversity & Inclusion awards, which celebrated 26 individuals and firms for their commitment to making the financial advice industry more inclusive. The...

The business case for diversity and inclusion: Is there one?

August 18, 2018 - Is there a business case for diversity and inclusion? As an African-American female, one might assume my response would be a resounding "Yes!" Let's set this assumption aside for a moment, knowing that assumptions without facts don't hold substance any...

What it's like being an African-American financial adviser

December 14, 2015 - It's lonely and really tough work, according to six financial advisers who are working to build the Association of African American Financial Advisors, known as Quad A. They sat down with InvestmentNews editor Fred Gabriel and reporter Liz Skinner to...

    Notes
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

Purchase the data and information contained in the RIA Data Center in an Excel spreadsheet.

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*Methodology:InvestmentNews qualified 2,206 firms headquartered in the United States based on data reported on Form ADV to the Securities and Exchange Commission as of May 1, 2019. To qualify, firms must have met the following criteria: (1) latest ADV filing date is either on or after January 1, 2018, (2) total AUM is at least $100M, (3) does not have employees who are registered representatives of a broker-dealer, (4) provided investment advisory services to clients during its most recently completed fiscal year, (5) no more than 50% of amount of regulatory assets under management is attributable to pooled investment vehicles (other than investment companies), (6) no more than 25% of amount of regulatory assets under management is attributable to pension and profit-sharing plans (but not the plan participants), (7) no more than 25% of amount of regulatory assets under management is attributable to corporations or other businesses, (8) does not receive commissions, (9) provides financial planning services, (10) is not actively engaged in business as a broker-dealer (registered or unregistered), (11) is not actively engaged in business as a registered representative of a broker-dealer, (12) has neither a related person who is a broker-dealer/municipal securities dealer/government securities broker or dealer (registered or unregistered) not one who is an insurance company or agency.

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