ProEquities Inc.

ProEquities Inc.

A member of Protective Life Corp.


2801 Highway 280 S.

Birmingham, AL 35223

(800) 288-3035

Clearing firm: Pershing LLC

No. advisers: 1,017

AUM: $4,056,364,058

Year founded: 1984

Year end: Dec. 31

No. of retail offices: 504

For More Information

CEOChristopher W. Flint, Libet Anderson
Recruiting ContactTammy Robbins
(205) 268-1796

Kim Davis
(205) 268-1275
Compliance ContactSteve Youhn
Marketing ContactTammy Robbins
Technology Operations ContactJeff Ball

Recruitment & Staffing

2019 2018 2017
No. of reps1,0171,0381,082
No. of reps, male
No. of reps, female
No. of producing reps604635697
No. of producing reps, male
No. of producing reps, female
No. of reps producing $100K-$499K /year192195196
No. of reps producing $500K+ /year414533
No. of CFPs000
No. of full-time employees90101108
No. of fee-based advisers served517540576
Average payout per rep, per year$134,267$133,866$112,105
Avg. annual production of top 20% reps$475,000$458,208$388,009
Total payout, per year0$90,477,596$80,969,873
Cost of E&O insurance per rep, per year22922292$2,293
Affiliation fees charged per rep, per year21002100$2,600
Affiliation fee coverage
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Insurance Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Variable annuities Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Limited parterships Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Securities Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Required minimum production$20,000
2019 2018 2017
Total revenues$123,198,569$117,123,444$109,275,034
Commission revenues$75,960,610$72,230,772$65,626,959
Securities revenues$5,446,889$4,491,206$4,467,001
Securities revenues: Stocks$808,386$1,299,670$1,155,458
Securities revenues: Bonds$4,501,719$2,891,536$3,041,458
Securities revenues: ETFs$136,784$300,000$270,085
Securities revenues: Other
Mutual fund revenues$7,429,620$8,722,877$8,990,112
Annuities revenues$13,172,155$10,966,944$9,209,489
Annuities revenues: Fixed$3,122,548$2,212,172$1,076,392
Annuities revenues: Variable$10,049,607$8,754,772$7,973,519
Annuities revenues: Other$159,578
Insurance revenue$14,225,959$10,116,229$7,250,998
Insurance revenues: Life$14,225,959$10,116,229$7,250,998
Insurance revenues: Disabilities
Insurance revenues: LTC
Insurance revenues: Other
Alternative revenues$1,276,027$843,816$758,287
Alternative revenues: Hedge funds
Alternative revenues: Managed futures
Alternative revenues: Private placements
Alternative revenues: REITs
Alternative revenues: Other$1,276,027$843,816$758,287
Other commission revenues$34,409,960$37,089,700$34,951,072
Fee revenues$40,527,618$39,071,888$33,101,002
Fee revenues: Rep-managed accounts
Fee revenues: Firm-managed accounts
Fee revenues: Outside-managed accounts
Fee revenues: Other$40,527,618$39,071,888$33,101,002
Total revenues: Other$6,710,341$5,820,784$10,547,073
2019 2018 2017
Total account assets$4,056,364,058$3,630,223,063$3,511,292,657
Fee-based assets$4,056,364,058$3,630,223,063$3,511,292,657
Fee-based assets: Clearing firm
Fee-based assets: Advisory firm platforms$2,321,953,877$1,850,909,053$1,768,907,625
Fee-based assets: Third-party money managers$1,734,410,181$1,779,314,010$1,742,385,032
Fee-based assets: Other
Total account assets: Other000
Average assets per rep$3,988,559$3,497,325$3,245,187
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
ByAllAccounts Inc.
Compliance software Protegent Surveillance (SunGard Data Systems Inc.)
CRM Redtail CRM (Redtail Technology)
SmartOffice (Ebix)
Document management Laserfiche
Financial planning eMoney360 (eMoney Advisor)
Finance Logix (Envestnet)
MoneyGuidePro (PIEtech Inc.)
Morningstar Advisor Workstation (Morningstar Inc.)
Built in-house/Proprietary
Portfolio management Envestnet (Envestnet)
Morningstar Office (Morningstar Inc.)
Built in house/Proprietary
Portfolio rebalancing Advisor Rebalancing (Envestnet/Tamarac)
Schwab Portfolio Rebalancer (Schwab Advisor Services)
Offers robo-advisory platform?N
If not, when plans to offer a robo-platform0-6 months
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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