ProEquities Inc.
A member of Protective Life Corp.
Clearing firm: Pershing LLC
No. advisers: 1,017
AUM: $4,056,364,058
Year founded: 1984
Year end: Dec. 31
No. of retail offices: 434
Recruitment & Staffing
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| No. of reps | 865 | 1,017 | 1,038 |
| No. of reps, male | — | — | — |
| No. of reps, female | — | — | — |
| No. of producing reps | 495 | 604 | 635 |
| No. of producing reps, male | — | — | — |
| No. of producing reps, female | — | — | — |
| No. of reps producing $100K-$499K /year | 184 | 192 | 195 |
| No. of reps producing $500K+ /year | 40 | 41 | 45 |
| No. of CFPs | 0 | 0 | 0 |
| No. of full-time employees | 85 | 90 | 101 |
| No. of fee-based advisers served | 405 | 517 | 540 |
| Average payout per rep, per year | $150,323 | $134,267 | $133,866 |
| Avg. annual production of top 20% reps | $536,000 | $475,000 | $458,208 |
| Total payout, per year | 0 | 0 | $90,477,596 |
| Cost of E&O insurance per rep, per year | 2292 | 2292 | 2292 |
| Affiliation fees charged per rep, per year | 2100 | 2100 | 2100 |
| Affiliation fee coverage | — | — | — |
| $0-$249,999 | $250K-$499,999 | $500K-$749,999 | $750K-$999,999 | $1,000,000+ | |
|---|---|---|---|---|---|
| Mutual funds | Up to 92% | Up to 92% | Up to 92% | Up to 92% | Up to 92% |
| Insurance | Up to 92% | Up to 92% | Up to 92% | Up to 92% | Up to 92% |
| Variable annuities | Up to 92% | Up to 92% | Up to 92% | Up to 92% | Up to 92% |
| Limited parterships | Up to 92% | Up to 92% | Up to 92% | Up to 92% | Up to 92% |
| Securities | Up to 92% | Up to 92% | Up to 92% | Up to 92% | Up to 92% |
| Required minimum production | $20,000 | ||||
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total revenues | $116,189,724 | $123,198,569 | $117,123,444 |
| Commission revenues | $69,452,614 | $75,960,610 | $72,230,772 |
| Securities revenues | $7,423,440 | $5,446,889 | $4,491,206 |
| Securities revenues: Stocks | $1,055,417 | $808,386 | $1,299,670 |
| Securities revenues: Bonds | $6,152,618 | $4,501,719 | $2,891,536 |
| Securities revenues: ETFs | $215,405 | $136,784 | $300,000 |
| Securities revenues: Other | — | — | — |
| Mutual fund revenues | $6,459,538 | $7,429,620 | $8,722,877 |
| Annuities revenues | $9,755,988 | $13,172,155 | $10,966,944 |
| Annuities revenues: Fixed | $1,628,598 | $3,122,548 | $2,212,172 |
| Annuities revenues: Variable | $8,127,390 | $10,049,607 | $8,754,772 |
| Annuities revenues: Other | — | — | — |
| Insurance revenue | $12,341,964 | $14,225,959 | $10,116,229 |
| Insurance revenues: Life | $12,341,964 | $14,225,959 | $10,116,229 |
| Insurance revenues: Disabilities | — | — | — |
| Insurance revenues: LTC | — | — | — |
| Insurance revenues: Other | — | — | — |
| Alternative revenues | $2,161,866 | $1,276,027 | $843,816 |
| Alternative revenues: Hedge funds | — | — | — |
| Alternative revenues: Managed futures | — | — | — |
| Alternative revenues: Private placements | — | — | — |
| Alternative revenues: REITs | — | — | — |
| Alternative revenues: Other | $2,161,866 | $1,276,027 | $843,816 |
| Other commission revenues | $31,309,818 | $34,409,960 | $37,089,700 |
| Fee revenues | $40,623,500 | $40,527,618 | $39,071,888 |
| Fee revenues: Rep-managed accounts | — | — | — |
| Fee revenues: Firm-managed accounts | — | — | — |
| Fee revenues: Outside-managed accounts | — | — | — |
| Fee revenues: Other | $40,623,500 | $40,527,618 | $39,071,888 |
| Total revenues: Other | $6,113,610 | $6,710,341 | $5,820,784 |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total account assets | $4,458,541,253 | $4,056,364,058 | $3,630,223,063 |
| Fee-based assets | $4,458,541,253 | $4,056,364,058 | $3,630,223,063 |
| Fee-based assets: Clearing firm | — | — | — |
| Fee-based assets: Advisory firm platforms | $2,741,979,014 | $2,321,953,877 | $1,850,909,053 |
| Fee-based assets: Third-party money managers | $1,716,562,239 | $1,734,410,181 | $1,779,314,010 |
| Fee-based assets: Other | — | — | — |
| Total account assets: Other | 0 | 0 | 0 |
| Average assets per rep | $5,154,383 | $3,988,559 | $3,497,325 |
| Social Media & Mobile | |||
| Allows advisers to use social media | Y | ||
| Social media sites allowed | Facebook | ||
| Dedicated mobile application for advisers? | N | ||
| Primary purpose of mobile application | — | ||
| Software Offered | |||
| Account aggregation software | Albridge Wealth Reporting (Albridge, an affiliate of Pershing) ByAllAccounts Inc. Envestnet Yodlee |
||
| Compliance software | Protegent Surveillance (SunGard Data Systems Inc.) RegEd |
||
| CRM | Redtail CRM (Redtail Technology) SmartOffice (Ebix) |
||
| Document management | Laserfiche | ||
| Financial planning | eMoney360 (eMoney Advisor) Finance Logix (Envestnet) MoneyGuidePro (PIEtech Inc.) Morningstar Advisor Workstation (Morningstar Inc.) Built in-house/Proprietary |
||
| Portfolio management | Envestnet (Envestnet) Morningstar Office (Morningstar Inc.) Built in house/Proprietary |
||
| Portfolio rebalancing | Advisor Rebalancing (Envestnet/Tamarac) Schwab Portfolio Rebalancer (Schwab Advisor Services) |
||
| Robo-advice | |||
| Offers robo-advisory platform? | N | ||
| If not, when plans to offer a robo-platform | 0-6 months | ||
| Robo-advice services offered | — | ||
| How robo-platform developed | — | ||
| Charge for robo-advisory services? | — | ||
- Notes
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
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