ProEquities Inc.

ProEquities Inc.

A member of Protective Life Corp.

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2801 Highway 280 S.

Birmingham, AL 35223

(800) 288-3035

joinproequities.com

Clearing firm: Pershing LLC

No. advisers: 641

No. franchises: 554

Year founded: 1984

Year end: Dec. 31

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Additional data available to subscribers:
  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Offers robo-advisory platform?
  • If not, when plans to offer a robo-platform
  • Robo-advice services offered
  • How robo-platform developed
  • Charge for robo-advisory services?

For More Information

CEOChristopher W Flint
Recruiting ContactDebra Grier
205-268-4494
E-mail
Compliance ContactSteve Youhn
E-mail
Marketing ContactEllen Michael
(205) 268-3106
E-mail
Technology Operations ContactJeff Ball
E-mail

Recruitment & Staffing

2018 2017 2016
No. of reps6411,0821,099
No. of producing reps700750
No. of reps producing $100K-$499K /year196190

Payout grid is available to Data Center subscribers only.

Subscribe or log in to the B-D Data Center for access to all available data.

2017 2016 2015
Total revenues$98,086,726$97,910,150$115,993,452
Commission revenues$60,919,437$64,808,619$83,516,666
Fee revenues$26,897,937$23,108,893$22,537,112
Total revenues: Other$10,269,352$9,992,638$9,939,674
2017 2016 2015
Total account assets$3,511,292,657$2,860,761,315$2,715,664,856
Fee-based assets$3,511,292,657$2,860,761,315$2,715,664,856
Total account assets: Other000
Average assets per rep$3,245,187$2,603,059$1,778,431
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
LinkedIn
Dedicated mobile application for advisers?N
Primary purpose of mobile application

ProEquities introduces cybersecurity to protect even the least tech-savvy advisers

June 14, 2018 - ProEquities, an independent RIA and broker-dealer hybrid with $16 billion in client assets, is rolling out a new cybersecurity platform to improve protection for the firm's 700 financial advisers. (More: Fintech leaders address adoption and integration)...

Lincoln Financial loses $300 million, 20 reps to ProEquities

August 30, 2017 - After 17 years with Lincoln Financial Securities, Bill Pickering has decided his $300 million-plus wealth management practice will be better served by a new broker-dealer relationship at ProEquities of Birmingham, Ala. Mr. Pickering, president of First...

Top independent broker-dealers reveal their payout tables

January 22, 2017 - The 2017 InvestmentNews independent-broker-dealer directory is based on information provided by 90 eligible firms. To be considered for future listings, contact INResearch@investmentnews.com. Visit InvestmentNews.com/bddata for more-complete profiles....

    Notes
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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