Clearing firm: Charles Schwab, Fidelity Clearing and Custody Solutions, National Financial Services LLC, TD Ameritrade
No. advisers: 880
No. franchises: 250
AUM: $32,537,821,107
Year founded: 1998
Year end: Dec. 31
Company Overview
Headquartered in Atlanta, GA, Triad Advisors, Inc. is a national, independent broker-dealer and multi-custodial SEC-Registered Investment Advisor (RIA) that is an early pioneer and continued leader in the Hybrid RIA marketplace. The company provides a comprehensive platform of products, trading and technology systems, as well as customized wealth management solutions. Recognized as one of the most successful and fastest-growing independent broker-dealers in the industry (including being named the leading broker-dealer for Hybrid RIAs five years in a row by Investment Advisor Magazine). Triad Advisors is a wholly owned subsidiary of Ladenburg Thalmann Financial Services Inc. (NYSE MKT: LTS). For more information, please visit www.triad-advisors.com.
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| No. of reps | 862 | 880 | 852 |
| No. of reps, male | 680 | 678 | 656 |
| No. of reps, female | 182 | 202 | 196 |
| No. of producing reps | 696 | 640 | 641 |
| No. of producing reps, male | 637 | 556 | 558 |
| No. of producing reps, female | 59 | 84 | 83 |
| No. of reps producing $100K-$499K /year | 251 | 407 | 398 |
| No. of reps producing $500K+ /year | 68 | 95 | 87 |
| No. of CFPs | 215 | 178 | 219 |
| No. of full-time employees | 0 | 88 | 96 |
| No. of fee-based advisers served | 592 | 608 | 607 |
| Average payout per rep, per year | $160,458 | $151,136 | $142,495 |
| Avg. annual production of top 20% reps | 0 | $897,544 | $832,321 |
| Total payout, per year | $111,678,904 | $96,727,208 | $91,339,239 |
| Cost of E&O insurance per rep, per year | — | 5000 | — |
| Affiliation fees charged per rep, per year | — | None | none |
| Affiliation fee coverage | — | — | — |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total revenues | $141,425,324 | $141,535,316 | $132,133,009 |
| Commission revenues | $58,606,911 | $74,505,885 | $76,202,189 |
| Securities revenues | $3,065,784 | $4,784,720 | $5,125,837 |
| Securities revenues: Stocks | $1,838,832 | $2,269,857 | $2,810,817 |
| Securities revenues: Bonds | $610,219 | $1,512,511 | $1,007,954 |
| Securities revenues: ETFs | 0 | — | — |
| Securities revenues: Other | $616,734 | $1,002,352 | $1,307,066 |
| Mutual fund revenues | $11,726,702 | $5,960,878 | $6,191,388 |
| Annuities revenues | $38,230,777 | $16,220,127 | $14,224,079 |
| Annuities revenues: Fixed | $2,809,231 | $4,354,378 | $3,114,994 |
| Annuities revenues: Variable | $35,421,546 | $11,865,749 | $11,109,085 |
| Annuities revenues: Other | 0 | — | — |
| Insurance revenue | $4,111,638 | $2,526,822 | $1,611,223 |
| Insurance revenues: Life | $2,422,619 | $2,526,822 | $1,611,223 |
| Insurance revenues: Disabilities | 0 | — | — |
| Insurance revenues: LTC | 0 | — | — |
| Insurance revenues: Other | $1,689,019 | — | — |
| Alternative revenues | $1,112,014 | $3,777,819 | $5,437,358 |
| Alternative revenues: Hedge funds | $1,112,014 | — | — |
| Alternative revenues: Managed futures | 0 | — | — |
| Alternative revenues: Private placements | 0 | — | — |
| Alternative revenues: REITs | 0 | — | — |
| Alternative revenues: Other | 0 | $3,777,819 | $5,437,358 |
| Other commission revenues | $359,996 | $41,235,519 | $43,612,304 |
| Fee revenues | $68,392,943 | $44,253,669 | $124,065,940 |
| Fee revenues: Rep-managed accounts | 0 | $35,251,117 | $27,768,278 |
| Fee revenues: Firm-managed accounts | $49,253,152 | — | — |
| Fee revenues: Outside-managed accounts | $18,520,823 | — | — |
| Fee revenues: Other | $618,968 | $9,002,552 | $7,723,770 |
| Total revenues: Other | $14,425,470 | $22,775,762 | $20,438,772 |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total account assets | $37,118,812,683 | $32,537,821,107 | $26,432,483,311 |
| Fee-based assets | $27,682,581,286 | $22,932,252,290 | $17,213,592,367 |
| Fee-based assets: Clearing firm | $3,694,527,677 | — | — |
| Fee-based assets: Advisory firm platforms | $19,193,524,129 | $3,210,874,039 | $3,092,086,832 |
| Fee-based assets: Third-party money managers | $4,794,529,480 | — | — |
| Fee-based assets: Other | 0 | $19,721,378,251 | $14,121,505,535 |
| Total account assets: Other | $9,436,231,397 | $9,605,568,817 | $9,218,890,944 |
| Average assets per rep | $43,061,268 | $36,974,797 | $31,024,041 |
| Social Media & Mobile | |||
| Allows advisers to use social media | Y | ||
| Social media sites allowed | Facebook | ||
| Dedicated mobile application for advisers? | N | ||
| Primary purpose of mobile application | — | ||
| Software Offered | |||
| Account aggregation software | Advent Custodial Data (Advent Software Inc.) Albridge Wealth Reporting (Albridge, an affiliate of Pershing) AllData Advisor (Morningstar) eMoney 360 (eMoney Advisor) Envestnet Built in house/Proprietary |
||
| Compliance software | Protegent Surveillance (SunGard Data Systems Inc.) | ||
| CRM | Advisor Assistant (Client Marketing Systems Inc.) Ebix CRM Smartoffice (Ebix) Grendel Online (Big Brain Works LLC) Junxure (CRM Software Inc.) Redtail CRM (Redtail Technology) Salesforce CRM (Salesforce.com) SalesLogix (Sage North America) SmartOffice (Ebix) |
||
| Document management | Albridge Document Management (an affiliate of Pershing) Docupace ePacs (Docupace Technologies Inc.) Laserfiche Redtail Imaging (Redtail Technology) ETI Quik Forms |
||
| Financial planning | eMoney360 (eMoney Advisor) MoneyGuidePro (PIEtech Inc.) Morningstar Advisor Workstation (Morningstar Inc.) NaviPro Planning Suite (Advicent, formerly Zywave) |
||
| Portfolio management | Albridge Wealth Reporting (Albridge, and affiliate of Pershing) Black Diamond (Advent Software Inc.) Orion Solutions (Orion Advisor Services LLC) |
||
| Portfolio rebalancing | Advisor Rebalancing (Envestnet/Tamarac) Fidelity Wealth Central (Fidelity Institutional Wealth Services) iRebal, the Intelligent Rebalancer (ThinkTech Inc.) Schwab Portfolio Rebalancer (Schwab Advisor Services) |
||
| Robo-advice | |||
| Offers robo-advisory platform? | Y | ||
| If not, when plans to offer a robo-platform | — | ||
| Robo-advice services offered | — | ||
| How robo-platform developed | Purchased an off-the-shelf third-party platform | ||
| Charge for robo-advisory services? | N | ||
- Notes
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
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