Securian Financial Services Inc.

Securian Financial Services Inc.

A subsidiary of Securian Financial Group Inc.

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400 Robert St. N.

St. Paul, MN 55101

(651) 665-3500

securian.com

Clearing firm: Pershing LLC

No. advisers: 1,109

No. franchises: 40

Year founded: 1984

Year end: Dec. 31

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Additional data available to subscribers:
  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Offers robo-advisory platform?
  • If not, when plans to offer a robo-platform
  • Robo-advice services offered
  • How robo-platform developed
  • Charge for robo-advisory services?

For More Information

CEOGeorge Connolly
Recruiting ContactRobert Subjects
(651) 665-5887
E-mail
Compliance ContactKim Carpenter
(651) 665-1233
E-mail
Technology Operations ContactKris Rexroth
651-665-3083
E-mail

Recruitment & Staffing

2018 2017 2016
No. of reps1,1091,1341,214
No. of producing reps1,1341,214
No. of reps producing $100K-$499K /year449469

Payout grid is available to Data Center subscribers only.

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2017 2016 2015
Total revenues$347,200,000$325,642,198$315,185,945
Commission revenues$186,071,680$188,639,291$188,852,263
Fee revenues$120,457,736$100,992,142$93,446,486
Total revenues: Other$40,670,585$36,189,000$32,887,196
2017 2016 2015
Total account assets$35,459,459,493$30,876,810,258$28,781,338,504
Fee-based assets$14,902,661,868$11,777,264,019$10,327,063,868
Total account assets: Other$20,556,797,626$19,099,546,239$18,454,274,637
Average assets per rep$31,269,365$25,433,946$25,743,594
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
LinkedIn
Dedicated mobile application for advisers?Y
Primary purpose of mobile applicationexpanding our full secured advisor portal to be reflexive in design for mobile devices with a majority of the features size to mobile phones

Securian loses $700 million indie to Commonwealth

August 21, 2018 - Integrated Equity Management, an independent firm managing $700 million in Bloomington, Minn., has switched its broker-dealer affiliation from Securian Financial Services to Commonwealth Financial Network. The firm, headed by Ted Smith, is 35 years old...

What's in a name? For TCA by ETrade, everything

August 18, 2018 - Has Trust Company of America hitched its wagon to a star or turned its back on loyal clients? It depends on whom you ask. Either way, the $275 million acquisition in April of TCA by discount broker ETrade has the custodian world buzzing. In one corner...

This is the No. 1 cybersecurity threat to financial advisers, experts say

January 30, 2018 - Phishing, the fraudulent practice of sending emails from supposedly reputable companies in order to get individuals to reveal personal information, is still the biggest cybersecurity threat financial advisers and their clients face in 2018, according...

Independent broker-dealers hit a wall

April 22, 2017 - As commission revenue continued its decline in 2016 and headwinds from regulators stiffened, the independent broker-dealer industry hit a wall, with the top 25 firms — those with roughly $250 million and more in total revenue — collectively reporting...

    Notes
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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