Securian Financial Services Inc.
Securian Financial Services Inc.
A subsidiary of Securian Financial Group Inc.
Clearing firm: Pershing LLC
No. advisers: 1,090
No. franchises: 36
AUM: $39,027,344,243
Year founded: 1984
Year end: Dec. 31
No. of retail offices: 175
Recruitment & Staffing
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| No. of reps | 1,077 | 1,090 | 1,111 |
| No. of reps, male | 919 | 937 | 964 |
| No. of reps, female | 158 | 153 | 147 |
| No. of producing reps | 1,077 | 1,090 | 1,111 |
| No. of producing reps, male | 919 | 937 | 964 |
| No. of producing reps, female | 158 | 153 | 147 |
| No. of reps producing $100K-$499K /year | 454 | 450 | 454 |
| No. of reps producing $500K+ /year | 174 | 176 | 169 |
| No. of CFPs | 228 | 218 | 221 |
| No. of full-time employees | 172 | 174 | 190 |
| No. of fee-based advisers served | 991 | 1,009 | 913 |
| Average payout per rep, per year | $272,052 | $266,972 | $259,226 |
| Avg. annual production of top 20% reps | $792,516 | $778,204 | $771,964 |
| Total payout, per year | $293,000,000 | $291,000,000 | $288,000,000 |
| Cost of E&O insurance per rep, per year | $2,631 | 1,687 | $1,730 |
| Affiliation fees charged per rep, per year | None | None | None |
| Affiliation fee coverage | — | — | — |
| $0-$249,999 | $250K-$499,999 | $500K-$749,999 | $750K-$999,999 | $1,000,000+ | |
|---|---|---|---|---|---|
| Mutual funds | Up to 84% | Up to 92% | Up to 93% | Up to 94% | Up to 95% |
| Insurance | Up to 89% | Up to 91% | Up to 92% | Up to 92% | Up to 93% |
| Variable annuities | Up to 84% | Up to 92% | Up to 93% | Up to 94% | Up to 95% |
| Limited parterships | Do not offer this product | Do not offer this product | Do not offer this product | Do not offer this product | Do not offer this product |
| Securities | Up to 84% | Up to 92% | Up to 93% | Up to 94% | Up to 95% |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total revenues | $374,830,000 | $370,200,000 | $368,628,320 |
| Commission revenues | $176,544,742 | $186,465,136 | $190,107,359 |
| Securities revenues | $1,362,888 | $1,465,472 | $1,161,403 |
| Securities revenues: Stocks | $1,198,833 | $992,838 | $850,923 |
| Securities revenues: Bonds | $115,218 | $322,176 | $252,202 |
| Securities revenues: ETFs | — | — | — |
| Securities revenues: Other | $48,837 | $150,458 | $58,278 |
| Mutual fund revenues | $28,108,116 | $27,038,277 | $27,662,718 |
| Annuities revenues | $69,434,557 | $74,625,014 | $72,496,429 |
| Annuities revenues: Fixed | $1,094,139 | $3,186,832 | $2,795,155 |
| Annuities revenues: Variable | $50,529,505 | $52,876,609 | $52,322,469 |
| Annuities revenues: Other | $17,810,913 | $18,561,573 | $17,378,805 |
| Insurance revenue | $77,639,181 | $83,336,373 | $88,786,809 |
| Insurance revenues: Life | $68,191,447 | $73,824,950 | $78,525,606 |
| Insurance revenues: Disabilities | $8,280,085 | $8,133,731 | $8,942,659 |
| Insurance revenues: LTC | $1,167,649 | $1,377,692 | $1,318,544 |
| Insurance revenues: Other | — | — | — |
| Alternative revenues | — | — | — |
| Alternative revenues: Hedge funds | — | — | — |
| Alternative revenues: Managed futures | — | — | — |
| Alternative revenues: Private placements | — | — | — |
| Alternative revenues: REITs | — | — | — |
| Alternative revenues: Other | — | — | — |
| Other commission revenues | — | — | — |
| Fee revenues | $154,729,908 | $142,386,558 | $136,120,961 |
| Fee revenues: Rep-managed accounts | $98,086,701 | $87,271,948 | $83,337,281 |
| Fee revenues: Firm-managed accounts | $9,385,381 | $8,300,591 | $7,412,846 |
| Fee revenues: Outside-managed accounts | $32,779,262 | $34,078,648 | $34,067,733 |
| Fee revenues: Other | $14,478,564 | $12,735,371 | $11,303,101 |
| Total revenues: Other | $43,555,351 | $41,348,306 | $42,400,000 |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total account assets | $43,476,773,245 | $39,027,344,243 | $33,436,684,029 |
| Fee-based assets | $20,988,088,323 | $17,752,722,289 | $14,499,460,865 |
| Fee-based assets: Clearing firm | $13,360,106,804 | $11,009,196,046 | $8,678,605,578 |
| Fee-based assets: Advisory firm platforms | — | — | — |
| Fee-based assets: Third-party money managers | $7,380,364,166 | $6,531,123,974 | $5,656,228,256 |
| Fee-based assets: Other | $247,617,353 | $212,402,269 | $164,627,030 |
| Total account assets: Other | $22,488,684,922 | $21,274,621,954 | $18,937,223,164 |
| Average assets per rep | $40,368,406 | $35,804,903 | $30,096,025 |
| Social Media & Mobile | |||
| Allows advisers to use social media | Y | ||
| Social media sites allowed | Facebook | ||
| Dedicated mobile application for advisers? | Y | ||
| Primary purpose of mobile application | expanding our full secured advisor portal to be reflexive in design for mobile devices with a majority of the features size to mobile phones | ||
| Software Offered | |||
| Account aggregation software | Albridge Wealth Reporting (Albridge, an affiliate of Pershing) CashEdge (Fiserv) eMoney 360 (eMoney Advisor) Envestnet |
||
| Compliance software | RegEd Actimize by Pershing |
||
| CRM | Ebix CRM Smartoffice (Ebix) SmartOffice (Ebix) |
||
| Document management | Laserfiche | ||
| Financial planning | eMoney360 (eMoney Advisor) Morningstar Advisor Workstation (Morningstar Inc.) |
||
| Portfolio management | Albridge Wealth Reporting (Albridge, and affiliate of Pershing) | ||
| Portfolio rebalancing | NetX360 (Pershing) | ||
| Robo-advice | |||
| Offers robo-advisory platform? | N | ||
| If not, when plans to offer a robo-platform | 1-2 years | ||
| Robo-advice services offered | — | ||
| How robo-platform developed | — | ||
| Charge for robo-advisory services? | — | ||
- Notes
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
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