The Strategic Financial Alliance Inc.

The Strategic Financial Alliance Inc.

A subsidiary of SFA Holdings Inc.


2200 Century Parkway

Atlanta, GA 30345

(678) 954-4000

Clearing firm: Pershing LLC, TD Ameritrade

No. of producing reps: 108

No. franchises: 73

Year founded: 2003

Year end: December 31

No. of retail offices: 61

For More Information

CEOClive Slovin
Recruiting ContactBryan Yvon
(678) 954-4028
Compliance ContactEd Woll
(678) 954-4073
Marketing ContactStephanie Z. Schiele
(678) 954-4067
Technology Operations ContactJay Copeland
(678) 954-4008

Recruitment & Staffing

2020 2019 2018
No. of reps1340
No. of reps, male970
No. of reps, female370
No. of producing reps1080
No. of producing reps, male880
No. of producing reps, female200
No. of reps producing $100K-$499K /year490
No. of reps producing $500K+ /year290
No. of CFPs500
No. of full-time employees410
No. of fee-based advisers served430
Average payout per rep, per year$351,0000
Avg. annual production of top 20% reps$1,097,1190
Total payout, per year00
Cost of E&O insurance per rep, per year421235363536
Affiliation fees charged per rep, per yearNoneNonenone
Affiliation fee coverageN/An/a
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds 86%-90% 86%-90% 86%-90% 86%-90% 91%-95%
Insurance 91%-95% 91%-95% 91%-95% 91%-95% 91%-95%
Variable annuities 86%-90% 86%-90% 86%-90% 86%-90% 91%-95%
Limited parterships 86%-90% 86%-90% 86%-90% 86%-90% 91%-95%
Securities 86%-90% 86%-90% 86%-90% 86%-90% 91%-95%
2020 2019 2018
Total revenues$45,306,465$42,173,454
Commission revenues$18,067,1600
Securities revenues$374,1180
Securities revenues: Stocks$374,1180
Securities revenues: Bonds00
Securities revenues: ETFs00
Securities revenues: Other00
Mutual fund revenues$4,115,8050
Annuities revenues$5,729,5200
Annuities revenues: Fixed00
Annuities revenues: Variable$5,456,7260
Annuities revenues: Other$272,7940
Insurance revenue$611,0310
Insurance revenues: Life$611,0310
Insurance revenues: Disabilities00
Insurance revenues: LTC00
Insurance revenues: Other00
Alternative revenues$6,670,4510
Alternative revenues: Hedge funds00
Alternative revenues: Managed futures00
Alternative revenues: Private placements$5,332,2760
Alternative revenues: REITs$1,338,1750
Alternative revenues: Other00
Other commission revenues$566,2350
Fee revenues$22,701,2170
Fee revenues: Rep-managed accounts$14,339,5810
Fee revenues: Firm-managed accounts00
Fee revenues: Outside-managed accounts$8,076,7200
Fee revenues: Other$284,9160
Total revenues: Other$4,538,0880
2020 2019 2018
Total account assets$4,500,000,0000
Fee-based assets$3,500,000,0000
Fee-based assets: Clearing firm00
Fee-based assets: Advisory firm platforms$2,739,000,0000
Fee-based assets: Third-party money managers$761,000,0000
Fee-based assets: Other00
Total account assets: Other$1,000,000,0000
Average assets per rep$33,582,090
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
CashEdge (Fiserv)
eMoney 360 (eMoney Advisor)
Interactive Advisory Software
Wealth Access
Compliance software Albridge Sales Practice Monitoring (an affiliate of Pershing)
CRM Act4Advisors (Allied Financial Software Inc.)
Advisor Assistant (Client Marketing Systems Inc.)
Ebix CRM Smartoffice (Ebix)
Goldmine (FrontRange Solutions USA Inc.)
Junxure (CRM Software Inc.)
Redtail CRM (Redtail Technology)
Salesforce CRM (
SmartOffice (Ebix)
Document management Docupace ePacs (Docupace Technologies Inc.)
Redtail Imaging (Redtail Technology)
Financial planning Advizr
Cheshire Wealth Manager (Cheshire Software Inc.)
eMoney360 (eMoney Advisor)
Finance Logix (Envestnet)
MoneyGuidePro (PIEtech Inc.)
Morningstar Advisor Workstation (Morningstar Inc.)
NaviPro Planning Suite (Advicent, formerly Zywave)
Silver Financial Planner/Silver Online (Money Tree Software Inc.)
Portfolio management Albridge Wealth Reporting (Albridge, and affiliate of Pershing)
Black Diamond (Advent Software Inc.)
Envestnet (Envestnet)
Interactive Advisory Software
Morningstar Office (Morningstar Inc.)
Morningstar Principia CAMS (Morningstar Inc.)
PortfolioCenter (Schwab Performance Technologies)
Portfolio rebalancing Advisor Rebalancing (Envestnet/Tamarac)
iRebal, the Intelligent Rebalancer (ThinkTech Inc.)
NetX360 (Pershing)
Schwab Portfolio Rebalancer (Schwab Advisor Services)
Pershing BTR
Offers robo-advisory platform?N
If not, when plans to offer a robo-platform1-2 years
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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