The Strategic Financial Alliance Inc.

The Strategic Financial Alliance Inc.

A subsidiary of SFA Holdings Inc.

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2200 Century Parkway

Atlanta, GA 30345

(678) 954-4000

thesfa.net

Clearing firm: Charles Schwab, Fidelity Clearing and Custody Solutions, Pershing LLC, TD Ameritrade

No. advisers: 150

No. franchises: 62

Year founded: 2003

Year end: Dec. 31

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Additional data available to subscribers:
  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Offers robo-advisory platform?
  • If not, when plans to offer a robo-platform
  • Robo-advice services offered
  • How robo-platform developed
  • Charge for robo-advisory services?

For More Information

CEOClive Slovin
Recruiting ContactJamie Mackay
(678) 954-4058
E-mail
Compliance ContactJulie A Sullivan
(678) 954-4018
E-mail

Ed Woll
(678) 954-4073
E-mail
Marketing ContactStephanie Z Schiele
(678) 954-4067
E-mail
Technology Operations ContactJay Copeland
(678) 954-4008
E-mail

Recruitment & Staffing

2018 2017 2016
No. of reps150178175
No. of producing reps125125
No. of reps producing $100K-$499K /year5552

Payout grid is available to Data Center subscribers only.

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2018 2017 2016
Total revenues$49,873,214$43,165,034
Commission revenues$21,590,104$19,969,633
Fee revenues$22,922,272$18,368,532
Total revenues: Other$5,360,838$4,826,869
2018 2017 2016
Total account assets$4,908,288,000$4,646,400,000
Fee-based assets$1,808,280,000$1,994,000,000
Total account assets: Other$3,100,000,000$2,652,400,000
Average assets per rep0$27,574,652$26,550,857
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
LinkedIn
Twitter
Dedicated mobile application for advisers?N
Primary purpose of mobile application

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    Notes
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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