The Strategic Financial Alliance Inc.

The Strategic Financial Alliance Inc.

A subsidiary of SFA Holdings Inc.


2200 Century Parkway

Atlanta, GA 30345

(678) 954-4000

Clearing firm: Pershing LLC, TD Ameritrade

No. franchises: 73

Year founded: 2003

Year end: December 31

No. of retail offices: 60

For More Information

CEOClive Slovin
Recruiting ContactJamie Mackay
(678) 954-4058
Compliance ContactEd Woll
(678) 954-4073
Marketing ContactStephanie Z. Schiele
(678) 954-4067
Technology Operations ContactJay Copeland
(678) 954-4008

Recruitment & Staffing

2019 2018 2017
No. of reps0178
No. of reps, male0125
No. of reps, female053
No. of producing reps0125
No. of producing reps, male0106
No. of producing reps, female019
No. of reps producing $100K-$499K /year055
No. of reps producing $500K+ /year022
No. of CFPs054
No. of full-time employees039
No. of fee-based advisers served094
Average payout per rep, per year0$358,971
Avg. annual production of top 20% reps0$798,026
Total payout, per year0$44,512,376
Cost of E&O insurance per rep, per year353635363,640
Affiliation fees charged per rep, per yearNonenonenone
Affiliation fee coverageN/An/an/a
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds 90% 90% 90% 90% 92%
Insurance 95% 95% 95% 95% 95%
Variable annuities 90% 90% 90% 90% 92%
Limited parterships 90% 90% 90% 90% 92%
Securities 90% 90% 90% 90% 92%
2019 2018 2017
Total revenues$42,173,454$49,873,214
Commission revenues0$21,590,104
Securities revenues0$383,945
Securities revenues: Stocks0$217,893
Securities revenues: Bonds0$3,206
Securities revenues: ETFs0$50,200
Securities revenues: Other0$112,646
Mutual fund revenues0$4,355,872
Annuities revenues0$5,947,249
Annuities revenues: Fixed0$516,096
Annuities revenues: Variable0$5,334,854
Annuities revenues: Other0$96,299
Insurance revenue0$899,402
Insurance revenues: Life0$833,478
Insurance revenues: Disabilities0$6,023
Insurance revenues: LTC0$59,901
Insurance revenues: Other00
Alternative revenues0$9,236,573
Alternative revenues: Hedge funds00
Alternative revenues: Managed futures0$45,818
Alternative revenues: Private placements0$7,240,543
Alternative revenues: REITs0$923,203
Alternative revenues: Other0$1,027,008
Other commission revenues0$763,359
Fee revenues0$22,922,272
Fee revenues: Rep-managed accounts0$3,400,489
Fee revenues: Firm-managed accounts00
Fee revenues: Outside-managed accounts0$19,328,690
Fee revenues: Other0$193,093
Total revenues: Other0$5,360,838
2019 2018 2017
Total account assets0$4,908,288,000
Fee-based assets0$1,808,280,000
Fee-based assets: Clearing firm0$355,390,000
Fee-based assets: Advisory firm platforms0$355,390,000
Fee-based assets: Third-party money managers0$1,097,500,000
Fee-based assets: Other00
Total account assets: Other0$3,100,000,000
Average assets per rep$27,574,652
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
CashEdge (Fiserv)
eMoney 360 (eMoney Advisor)
Interactive Advisory Software
Wealth Access
Compliance software Albridge Sales Practice Monitoring (an affiliate of Pershing)
CRM Act4Advisors (Allied Financial Software Inc.)
Advisor Assistant (Client Marketing Systems Inc.)
Ebix CRM Smartoffice (Ebix)
Goldmine (FrontRange Solutions USA Inc.)
Junxure (CRM Software Inc.)
Redtail CRM (Redtail Technology)
Salesforce CRM (
SmartOffice (Ebix)
Document management Docupace ePacs (Docupace Technologies Inc.)
Redtail Imaging (Redtail Technology)
Financial planning Advizr
Cheshire Wealth Manager (Cheshire Software Inc.)
eMoney360 (eMoney Advisor)
Finance Logix (Envestnet)
MoneyGuidePro (PIEtech Inc.)
Morningstar Advisor Workstation (Morningstar Inc.)
NaviPro Planning Suite (Advicent, formerly Zywave)
Silver Financial Planner/Silver Online (Money Tree Software Inc.)
Portfolio management Albridge Wealth Reporting (Albridge, and affiliate of Pershing)
Black Diamond (Advent Software Inc.)
Envestnet (Envestnet)
Interactive Advisory Software
Morningstar Office (Morningstar Inc.)
Morningstar Principia CAMS (Morningstar Inc.)
PortfolioCenter (Schwab Performance Technologies)
Portfolio rebalancing Advisor Rebalancing (Envestnet/Tamarac)
iRebal, the Intelligent Rebalancer (ThinkTech Inc.)
NetX360 (Pershing)
Schwab Portfolio Rebalancer (Schwab Advisor Services)
Pershing BTR
Offers robo-advisory platform?N
If not, when plans to offer a robo-platform1-2 years
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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