Transamerica Financial Advisors, Inc.

Transamerica Financial Advisors, Inc.

A subsidiary of AUSA Holding Co., an Aegon company


570 Carillon Parkway

St. Petersburg, FL 33716

(770) 248-3271

Clearing firm: Pershing LLC

No. advisers: 3,200

No. franchises: 425

AUM: $11,823,398,091

Year founded: 1984

Year end: Dec. 31

For More Information

CEOGeorge Chuang
Top ExecutiveGeorge Chuang
Recruiting ContactMatt Chambers
(801) 372-6797
Compliance ContactBrad Mullikin
(770) 248-3491
Marketing ContactMatt Chambers
(801) 372-6797
Technology Operations ContactDan S. Trivers
(770) 447-7425

Recruitment & Staffing

2020 2019 2018
No. of reps3,1083,2003,450
No. of reps, male1,8691,9472,153
No. of reps, female1,2391,2531,297
No. of producing reps3,0043,1013,344
No. of producing reps, male1,8071,8922,095
No. of producing reps, female1,1971,2091,249
No. of reps producing $100K-$499K /year1941620
No. of reps producing $500K+ /year850
No. of CFPs000
No. of full-time employees676557
No. of fee-based advisers served000
Average payout per rep, per year0$29,425$32,216
Avg. annual production of top 20% reps000
Total payout, per year000
Cost of E&O insurance per rep, per year$780
Affiliation fees charged per rep, per year$600-$1400
Affiliation fee coverageSalesforce CRM, Technology Platform,
2020 2019 2018
Total revenues0$94,152,802$109,330,863
Commission revenues0$81,423,650$96,211,159
Securities revenues0$415,238$407,044
Securities revenues: Stocks$59,720$64,423
Securities revenues: Bonds$156,688$225,393
Securities revenues: ETFs
Securities revenues: Other$198,830$117,247
Mutual fund revenues$9,865,555$9,703,966
Annuities revenues0$15,433,234$30,926,429
Annuities revenues: Fixed$679,644$448,373
Annuities revenues: Variable$14,753,590$30,478,055
Annuities revenues: Other
Insurance revenue0$40,342,833$38,328,523
Insurance revenues: Life$40,342,833$38,328,523
Insurance revenues: Disabilities
Insurance revenues: LTC
Insurance revenues: Other
Alternative revenues0$1,289$9,576
Alternative revenues: Hedge funds
Alternative revenues: Managed futures
Alternative revenues: Private placements
Alternative revenues: REITs$1,289$9,575
Alternative revenues: Other
Other commission revenues0
Fee revenues0$15,345,240$16,805,778
Fee revenues: Rep-managed accounts
Fee revenues: Firm-managed accounts
Fee revenues: Outside-managed accounts$15,345,240$16,805,778
Fee revenues: Other
Total revenues: Other000
2020 2019 2018
Total account assets0$11,823,398,091$10,514,000,000
Fee-based assets0$1,980,857,000$1,709,635,010
Fee-based assets: Clearing firm
Fee-based assets: Advisory firm platforms
Fee-based assets: Third-party money managers
Fee-based assets: Other
Total account assets: Other000
Average assets per rep0$3,694,812$3,047,536
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?Y
Primary purpose of mobile applicationCommunications
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
Compliance software Albridge Sales Practice Monitoring (an affiliate of Pershing)
NRS ComplianceMAX (National Regulatory Services)
SchwabCT (Schwab Compliance Technologies Inc.
CRM Salesforce CRM (
Document management Laserfiche
Financial planning
Portfolio management Albridge Wealth Reporting (Albridge, and affiliate of Pershing)
Portfolio rebalancing
Offers robo-advisory platform?Y
If not, when plans to offer a robo-platform
Robo-advice services offeredRobo-hybrid offering for our advisors
How robo-platform developedBy a third-party developer
Charge for robo-advisory services?Y
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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