Transamerica Financial Advisors, Inc.

Transamerica Financial Advisors, Inc.

A subsidiary of AUSA Holding Co., an Aegon company


570 Carillon Parkway

St. Petersburg, FL 33716

(770) 248-3271

Clearing firm: Pershing LLC

No. advisers: 3,200

No. franchises: 425

AUM: $11,823,398,091

Year founded: 1984

Year end: Dec. 31

No. of retail offices: 480

For More Information

CEOGeorge Chuang
Top ExecutiveGeorge Chuang
Recruiting ContactMatt Chambers
(801) 372-6797
Compliance ContactBrad Mullikin
(770) 248-3491
Marketing ContactMatt Chambers
(801) 372-6797
Technology Operations ContactDan S. Trivers
(770) 447-7425

Recruitment & Staffing

2019 2018 2017
No. of reps3,2003,4503,364
No. of reps, male1,9472,1532,086
No. of reps, female1,2531,2971,278
No. of producing reps3,1013,3443,241
No. of producing reps, male1,8922,0951,983
No. of producing reps, female1,2091,2491,258
No. of reps producing $100K-$499K /year16200
No. of reps producing $500K+ /year500
No. of CFPs000
No. of full-time employees65570
No. of fee-based advisers served000
Average payout per rep, per year$29,425$32,2160
Avg. annual production of top 20% reps000
Total payout, per year000
Cost of E&O insurance per rep, per year$780$1,200
Affiliation fees charged per rep, per year$600-$1400$600
Affiliation fee coverageSalesforce CRM, Technology Platform, OSJ supervision, field technology and back office support
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds Up to 87% Up to 87% Up to 87% Up to 87% Up to 87%
Insurance Up to 87% Up to 87% Up to 87% Up to 87% Up to 87%
Variable annuities Up to 87% Up to 87% Up to 87% Up to 87% Up to 87%
Limited parterships Do not offer this product Do not offer this product Do not offer this product Do not offer this product Do not offer this product
Securities Up to 90% Up to 90% Up to 90% Up to 90% Up to 90%
Required minimum production$2,500
2019 2018 2017
Total revenues$94,152,802$109,330,863$93,818,089
Commission revenues$81,423,650$96,211,159$74,059,359
Securities revenues$415,238$407,044$363,446
Securities revenues: Stocks$59,720$64,423$32,829
Securities revenues: Bonds$156,688$225,393$234,305
Securities revenues: ETFs
Securities revenues: Other$198,830$117,247$96,312
Mutual fund revenues$9,865,555$9,703,966$7,873,887
Annuities revenues$15,433,234$30,926,429$33,584,635
Annuities revenues: Fixed$679,644$448,373$282,882
Annuities revenues: Variable$14,753,590$30,478,055$33,584,635
Annuities revenues: Other
Insurance revenue$40,342,833$38,328,523$32,236,578
Insurance revenues: Life$40,342,833$38,328,523$32,236,578
Insurance revenues: Disabilities
Insurance revenues: LTC
Insurance revenues: Other
Alternative revenues$1,289$9,576$813
Alternative revenues: Hedge funds
Alternative revenues: Managed futures
Alternative revenues: Private placements
Alternative revenues: REITs$1,289$9,575$657
Alternative revenues: Other$156
Other commission revenues
Fee revenues$15,345,240$16,805,778$14,642,195
Fee revenues: Rep-managed accounts0
Fee revenues: Firm-managed accounts$66,674
Fee revenues: Outside-managed accounts$15,345,240$16,805,778$14,575,521
Fee revenues: Other0
Total revenues: Other00$5,116,535
2019 2018 2017
Total account assets$11,823,398,091$10,514,000,000$10,033,598,581
Fee-based assets$1,980,857,000$1,709,635,010$1,137,080,289
Fee-based assets: Clearing firm
Fee-based assets: Advisory firm platforms
Fee-based assets: Third-party money managers
Fee-based assets: Other
Total account assets: Other00$8,896,518,292
Average assets per rep$3,694,812$3,047,536$2,982,639
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?Y
Primary purpose of mobile applicationCommunications
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
Compliance software Albridge Sales Practice Monitoring (an affiliate of Pershing)
NRS ComplianceMAX (National Regulatory Services)
SchwabCT (Schwab Compliance Technologies Inc.
CRM Salesforce CRM (
Document management Laserfiche
Financial planning
Portfolio management Albridge Wealth Reporting (Albridge, and affiliate of Pershing)
Portfolio rebalancing
Offers robo-advisory platform?Y
If not, when plans to offer a robo-platform
Robo-advice services offeredRobo-hybrid offering for our advisors
How robo-platform developedBy a third-party developer
Charge for robo-advisory services?Y
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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