Voya Financial Advisors Inc.

Voya Financial Advisors Inc.

A subsidiary of Voya Financial

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909 Locust St.

Des Moines, IA 50309

(800) 356-2906

voyafinancialadvisors.com

Clearing firm: Pershing LLC

No. advisers: 1,800

No. franchises: 1,294

AUM: $50,806,920,756

Year founded: 1968

Year end: Dec. 31

No. of retail offices: 1,247

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Additional data available to subscribers:
  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Offers robo-advisory platform?
  • If not, when plans to offer a robo-platform
  • Robo-advice services offered
  • How robo-platform developed
  • Charge for robo-advisory services?

For More Information

CEOThomas Halloran
Recruiting ContactDoug Wallace
(855) 698-4900
E-mail
Compliance ContactMark Sides
(860) 580-2808
E-mail
Marketing ContactMaggie Dietrich
(860) 580-2699
E-mail
Technology Operations ContactBrian Emde
(310) 720-7574
E-mail

Recruitment & Staffing

2017 2016 2015
No. of reps1,8001,9902,719
No. of producing reps1,8001,9902,118
No. of reps producing $100K-$499K /year680778842

Payout grid is available to Data Center subscribers only.

Subscribe or log in to the B-D Data Center for access to all available data.

2017 2016 2015
Total revenues$429,303,966$393,715,837$406,398,963
Commission revenues$260,213,747$252,671,494$276,556,594
Fee revenues$147,298,956$124,110,987$115,145,832
Total revenues: Other$21,791,263$16,933,356$14,696,537
2017 2016 2015
Total account assets$50,806,920,756$45,424,358,916$42,400,208,111
Fee-based assets$14,903,330,008$12,008,385,289$10,393,478,006
Total account assets: Other$35,903,590,748$33,415,973,627$32,006,730,105
Average assets per rep$28,226,067$22,826,311$15,594,045
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
LinkedIn
Twitter
Dedicated mobile application for advisers?N
Primary purpose of mobile application

SEC adds cybersecurity bite to its bark

September 28, 2018 - The charges against Voya Financial Advisors earlier this week, which resulted in the company paying a $1 million settlement, makes clear that the Securities and Exchange Commission is done warning firms about cybersecurity. It's ready to take action....

Voya pays $1 million to settle SEC charges over cybersecurity breach

September 26, 2018 - Voya Financial Advisors will pay $1 million to settle Securities and Exchange Commission charges regarding a data security breach that compromised the personal information of thousands of customers. An SEC order says that over a period of six days in...

What's in a name? For TCA by ETrade, everything

August 18, 2018 - Has Trust Company of America hitched its wagon to a star or turned its back on loyal clients? It depends on whom you ask. Either way, the $275 million acquisition in April of TCA by discount broker ETrade has the custodian world buzzing. In one corner...

Top independent broker-dealers ranked by revenue

April 21, 2018 - Firm 2017 % revenue ($M) % change vs. 2016 2017 commission revenue ($M) % change vs. 2016 2017 fee revenue ($M) % change vs. 2016 2017 other revenue ($M) % change vs. 2016 1 LPL Financial $4,281.50 5.70% $1,670.80 -3.80% $1,409.20 9.30% $1,201.40 17.50%...

Independent broker-dealers are stepping up their game on recruiting from the wirehouses

January 27, 2018 - For years, many wirehouse brokers wouldn't consider moving to an independent broker-dealer — and for good reason. The technology at IBDs wasn't on par with the wires. They had no public branding to bring clients in the door. And perhaps above all else,...

Fill the Gaps of Special Needs Financial Planning

October 16, 2017 - Across the United States, one in five children and adults — 65 million people — will experience a special need or disability during their lifetimes.1 Without assistance from government programs, non-profit organizations or employers, caregivers often...

Cerulli: Advisers increasingly outsourcing portfolio management

September 14, 2017 - Investment advisers are increasingly outsourcing portfolio management and concentrating on building client relationships, according to a study by Cerulli Associates. Outsourcing has three advantages, according to Cerulli, and the first is that it allows...

    Notes
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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