Voya Financial Advisors Inc.

Voya Financial Advisors Inc.

A subsidiary of Voya Financial


699 Walnut St.

Des Moines, IA 50309

(800) 356-2906


Clearing firm: Pershing LLC

No. advisers: 1,707

AUM: $58,323,137,211

Year founded: 1968

Year end: Dec. 31

No. of retail offices: 1,187

For More Information

CEOThomas Halloran
Recruiting ContactTim Murphy
(781) 796-9553
Compliance ContactMark Sides
(860) 580-2808
Marketing ContactMaggie Dietrich
(860) 580-2699
Technology Operations ContactBrian Emde
(310) 720-7574

Recruitment & Staffing

2019 2018 2017
No. of reps1,7071,7171,800
No. of reps, male1,3861,4041,468
No. of reps, female321313332
No. of producing reps1,7071,7171,800
No. of producing reps, male1,3861,4041,468
No. of producing reps, female321313332
No. of reps producing $100K-$499K /year759672680
No. of reps producing $500K+ /year178147126
No. of CFPs144149283
No. of full-time employees225201261
No. of fee-based advisers served1,1831,1691,209
Average payout per rep, per year$207,843$208,200$151,794
Avg. annual production of top 20% reps$666,371$593,815$487,553
Total payout, per year$354,787,756$357,478,647$338,549,999
Cost of E&O insurance per rep, per year2,8852,8853585
Affiliation fees charged per rep, per year2460
Affiliation fee coverageUse of an integrated technology platform — Voya Smartworks, Morningstar, Docupace, Albridge, Forefield Advisor, E-signature, remote check deposit, Pershing historical cost basis, and Voya WealthSolutions
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Insurance Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Variable annuities Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Limited parterships Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Securities Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
2019 2018 2017
Total revenues$477,173,273$458,805,517$429,303,966
Commission revenues$241,350,107$253,207,042$260,213,747
Securities revenues$4,046,539$4,548,252$5,411,660
Securities revenues: Stocks$3,147,416$4,059,275$4,728,056
Securities revenues: Bonds$339,246$488,977$683,604
Securities revenues: ETFs
Securities revenues: Other$559,877
Mutual fund revenues$69,257,206$67,569,441$77,682,614
Annuities revenues$160,594,106$161,130,879$150,297,657
Annuities revenues: Fixed$33,275,055$29,971,796$12,853,222
Annuities revenues: Variable$127,319,051$131,159,083$137,444,435
Annuities revenues: Other
Insurance revenue$5,774,664$15,799,224$22,731,946
Insurance revenues: Life$5,774,664$15,799,224$22,619,222
Insurance revenues: Disabilities$37,108
Insurance revenues: LTC$75,616
Insurance revenues: Other
Alternative revenues$1,662,124$2,357,629$2,923,139
Alternative revenues: Hedge funds
Alternative revenues: Managed futures
Alternative revenues: Private placements
Alternative revenues: REITs$1,662,124$2,357,629$2,923,139
Alternative revenues: Other
Other commission revenues$15,469$1,801,618$1,166,731
Fee revenues$185,680,380$170,595,490$147,298,956
Fee revenues: Rep-managed accounts$110,815,222$101,176,726$125,730,224
Fee revenues: Firm-managed accounts$49,606,589$45,136,880
Fee revenues: Outside-managed accounts$25,258,569$24,281,884$21,568,732
Fee revenues: Other
Total revenues: Other$50,142,787$35,002,984$21,791,263
2019 2018 2017
Total account assets$58,323,137,211$49,711,145,448$50,806,920,756
Fee-based assets$18,989,710,194$15,424,541,116$14,903,330,008
Fee-based assets: Clearing firm
Fee-based assets: Advisory firm platforms$15,815,731,086$12,585,891,506$12,182,739,446
Fee-based assets: Third-party money managers$3,173,979,108$2,838,649,610$2,720,590,562
Fee-based assets: Other
Total account assets: Other$39,333,427,017$34,286,604,332$35,903,590,748
Average assets per rep$34,167,040$28,952,327$28,226,067
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
CashEdge (Fiserv)
eMoney 360 (eMoney Advisor)
Compliance software NRS ComplianceMAX (National Regulatory Services)
Protegent Surveillance (SunGard Data Systems Inc.)
CRM Ebix CRM Smartoffice (Ebix)
Redtail CRM (Redtail Technology)
Salesforce CRM (Salesforce.com)
SmartOffice (Ebix)
Document management Docupace ePacs (Docupace Technologies Inc.)
Financial planning eMoney360 (eMoney Advisor)
MoneyGuidePro (PIEtech Inc.)
Morningstar Advisor Workstation (Morningstar Inc.)
Portfolio management Albridge Wealth Reporting (Albridge, and affiliate of Pershing)
Portfolio rebalancing FolioDynamix (FolioDynamix)
Offers robo-advisory platform?N
If not, when plans to offer a robo-platform1-2 years
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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