Waddell & Reed Financial Advisors
A subsidiary of Waddell & Reed Financial, Inc.
Clearing firm: Pershing LLC, Self-clearing
No. advisers: 1,327
No. franchises: 473
AUM: $60,095,052,572
Year founded: 1937
Year end: Dec. 31
No. of retail offices: 566
Recruitment & Staffing
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| No. of reps | 1,333 | 1,327 | 1,403 |
| No. of reps, male | 997 | 993 | 1,015 |
| No. of reps, female | 336 | 334 | 388 |
| No. of producing reps | 936 | 939 | 1,060 |
| No. of producing reps, male | 712 | 714 | 767 |
| No. of producing reps, female | 224 | 225 | 293 |
| No. of reps producing $100K-$499K /year | 516 | 544 | 623 |
| No. of reps producing $500K+ /year | 264 | 252 | 234 |
| No. of CFPs | 264 | 278 | 257 |
| No. of full-time employees | 575 | 721 | 702 |
| No. of fee-based advisers served | 923 | 923 | 1,042 |
| Average payout per rep, per year | $391,739 | $344,782 | $265,050 |
| Avg. annual production of top 20% reps | $1,155,559 | $1,056,150 | $919,415 |
| Total payout, per year | $367,225,303 | $344,609,575 | $321,637,971 |
| Cost of E&O insurance per rep, per year | 0 - included in Affiliation fees | Included in Affiliation Fees | included in affiliation fees |
| Affiliation fees charged per rep, per year | 6,600 | 6,600 | 6,600 |
| Affiliation fee coverage | includes Technology, E&O insurance, regulatory fees & state licensing fees. | Affiliation fees include technology, E&O and regulatory fees. | Affiliation fees include technology, E&O, licensing & regulatory fees. |
| $0-$249,999 | $250K-$499,999 | $500K-$749,999 | $750K-$999,999 | $1,000,000+ | |
|---|---|---|---|---|---|
| Mutual funds | up to 75% | 80% | 85% | 90% | 92% to 94% |
| Insurance | up to 75% | 80% | 85% | 90% | 92% to 94% |
| Variable annuities | up to 75% | 80% | 85% | 90% | 92% to 94% |
| Limited parterships | Do not offer this product | Do not offer this product | Do not offer this product | Do not offer this product | Do not offer this product |
| Securities | up to 75% | 80% | 85% | 90% | 92% to 94% |
| Required minimum production | $75,000 | ||||
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total revenues | $537,131,200 | $513,832,035 | $522,793,569 |
| Commission revenues | $128,993,477 | $141,901,504 | $158,898,791 |
| Securities revenues | $3,991,440 | $3,077,500 | $4,125,521 |
| Securities revenues: Stocks | $2,578,378 | $2,180,242 | $2,869,696 |
| Securities revenues: Bonds | $242,351 | $140,665 | $217,380 |
| Securities revenues: ETFs | $1,101,413 | $694,259 | $977,329 |
| Securities revenues: Other | $69,298 | $62,334 | $61,116 |
| Mutual fund revenues | $78,233,446 | $82,373,780 | $92,981,879 |
| Annuities revenues | $39,867,492 | $49,045,509 | $52,877,372 |
| Annuities revenues: Fixed | $11,621,973 | $17,366,131 | $17,296,502 |
| Annuities revenues: Variable | $28,245,519 | $31,679,378 | $35,580,870 |
| Annuities revenues: Other | — | — | 0 |
| Insurance revenue | $6,901,099 | $7,388,970 | $8,914,019 |
| Insurance revenues: Life | $4,335,296 | $4,772,030 | $6,094,076 |
| Insurance revenues: Disabilities | $2,565,803 | $2,616,940 | $2,819,943 |
| Insurance revenues: LTC | — | — | 0 |
| Insurance revenues: Other | — | — | 0 |
| Alternative revenues | 0 | 0 | 0 |
| Alternative revenues: Hedge funds | 0 | 0 | 0 |
| Alternative revenues: Managed futures | 0 | 0 | 0 |
| Alternative revenues: Private placements | 0 | 0 | 0 |
| Alternative revenues: REITs | 0 | 0 | 0 |
| Alternative revenues: Other | 0 | 0 | 0 |
| Other commission revenues | 0 | 0 | 0 |
| Fee revenues | $296,338,811 | $269,338,607 | $259,863,842 |
| Fee revenues: Rep-managed accounts | $130,119,551 | $103,066,027 | $77,899,071 |
| Fee revenues: Firm-managed accounts | $157,685,096 | $155,787,489 | $173,764,000 |
| Fee revenues: Outside-managed accounts | $6,647,190 | $8,392,333 | $5,557,303 |
| Fee revenues: Other | $1,886,974 | $2,092,758 | $2,643,468 |
| Total revenues: Other | $111,798,912 | $102,607,669 | $104,030,936 |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total account assets | $69,704,555,130 | $60,095,052,572 | $51,265,839,191 |
| Fee-based assets | $33,099,952,840 | $26,947,268,631 | $21,206,978,905 |
| Fee-based assets: Clearing firm | $19,765,700,410 | $13,592,320,511 | $8,603,748,899 |
| Fee-based assets: Advisory firm platforms | $13,334,252,430 | $13,354,948,120 | $12,603,230,006 |
| Fee-based assets: Third-party money managers | 0 | 0 | 0 |
| Fee-based assets: Other | 0 | 0 | 0 |
| Total account assets: Other | $36,604,602,290 | $33,147,783,941 | $30,058,860,286 |
| Average assets per rep | $52,291,489 | $45,286,400 | $36,540,156 |
- Notes
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
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