Waddell & Reed Financial Advisors

Waddell & Reed Financial Advisors

A subsidiary of Waddell & Reed Financial, Inc.

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6300 Lamar Ave.

Overland Park, KS 66202

(913) 236-2000

joinwaddell.com

Clearing firm: Pershing LLC

No. advisers: 1,425

No. franchises: 397

Year founded: 1937

Year end: Dec. 31

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Additional data available to subscribers:
  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Offers robo-advisory platform?
  • If not, when plans to offer a robo-platform
  • Robo-advice services offered
  • How robo-platform developed
  • Charge for robo-advisory services?

For More Information

Top ExecutiveShawn Mihal
Recruiting ContactDavid Call
(913) 236-3994
E-mail
Compliance ContactElizabeth Hansen
(913) 236-2000
E-mail
Marketing ContactLori Dorsey
(913) 236-2000
E-mail
Technology Operations ContactCraig Junkins
(913) 236-2000
E-mail

Recruitment & Staffing

2018 2017 2016
No. of reps1,4251,4671,906
No. of producing reps1,3671,780
No. of reps producing $100K-$499K /year779855

Payout grid is available to Data Center subscribers only.

Subscribe or log in to the B-D Data Center for access to all available data.

2017 2016 2015
Total revenues$476,612,275$487,411,769$526,106,759
Commission revenues$172,443,120$196,395,475$226,933,323
Fee revenues$235,134,861$224,492,917$225,687,502
Total revenues: Other$69,034,295$66,523,376$73,485,935
2017 2016 2015
Total account assets$56,732,721,709$51,728,127,516$51,046,929,728
Fee-based assets$21,613,403,955$18,356,304,448$17,644,438,024
Total account assets: Other$35,119,317,754$33,371,823,068$33,402,491,704
Average assets per rep$38,672,612$27,139,626$25,807,346

Waddell & Reed will no longer lease office space for many of its brokers

November 14, 2018 - Waddell & Reed Inc. will no longer lease office space for most of its 1,074 independent contractor brokers and advisers, requiring them to find and relocate to their own offices by the end of 2020. Most of the firm's brokers and advisers currently lease...

Half a dozen Midwest advisers bolt from Waddell & Reed

August 28, 2018 - Even as it seeks to build a more profitable business model, Waddell & Reed is seeing more experienced, productive financial advisers walk out the door, losing a half dozen in the Midwest in little more than a week. Three — Mike Smith in Louisville,...

Top Waddell & Reed team bolts to form RIA

August 22, 2018 - Waddell & Reed continues to lose reps and advisers. Most recently, a veteran, award-winning team in Northern California that produced $1.6 million in annual revenues bolted to start their own RIA. Elaine and Scott Manley both left Waddell & Reed on Aug....

What's in a name? For TCA by ETrade, everything

August 18, 2018 - Has Trust Company of America hitched its wagon to a star or turned its back on loyal clients? It depends on whom you ask. Either way, the $275 million acquisition in April of TCA by discount broker ETrade has the custodian world buzzing. In one corner...

Waddell & Reed continues to shed brokers, though productivity rises

July 31, 2018 - Waddell & Reed Financial Advisors continued to lose brokers and advisers in the second quarter, although at a much slower pace than in the past. The broker-dealer reported that it lost 40 advisers in the most recent quarter compared with the quarter before,...

Is David Lerner still chomping on the proprietary product apple?

May 31, 2018 - Brokerage firms that sell lucrative proprietary products, such as mutual funds built and managed by company executives, face an inherent conflict of interest. It's a story that's as old as investing. When a registered rep sells a client such a fund, the...

What's the next act for Waddell & Reed's advisers?

May 17, 2018 - The brokerage industry is frantically remaking itself. Wall Street brokers are leaving the big banks and wirehouses in droves. Independent contractor firms like LPL Financial are binging on acquisitions, while competitors like Securities America Inc....

Waddell & Reed sees flurry of senior staff departures

May 16, 2018 - Waddell & Reed Financial Inc. has seen a flurry of departures of senior executives from the company and its related mutual fund businesses. On April 17, the company's general counsel and chief legal officer, Wendy J. Hills, left the company, a day before...

Top clearing and custody firms for financial advisers

August 7, 2017 - CLEARING FIRMS Listed by reported number of broker-dealer clients Firm Phone/website # of clients % change vs. 2016 Contact Phone/email Pershing (800) 445-4467 714* -3.90% Michael Row (800) 445-4467 One Pershing Plaza, Jersey City, NJ 07399 pershing.com/who-we-serve/broker-dealers...

Top independent broker-dealers reveal their payout tables

January 22, 2017 - The 2017 InvestmentNews independent-broker-dealer directory is based on information provided by 90 eligible firms. To be considered for future listings, contact INResearch@investmentnews.com. Visit InvestmentNews.com/bddata for more-complete profiles....

    Notes
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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