Waddell & Reed Financial Advisors

Waddell & Reed Financial Advisors

A subsidiary of Waddell & Reed Financial, Inc.


6300 Lamar Ave.

Overland Park, KS 66202

(913) 236-2000


Clearing firm: Pershing LLC

No. advisers: 1,403

No. franchises: 397

AUM: $51,265,839,191

Year founded: 1937

Year end: Dec. 31

No. of retail offices: 398

You are currently viewing a limited portion of this firm's profile.

Subscribe or log in to the B-D Data Center for access to all available data.

Additional data available to subscribers:
  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Offers robo-advisory platform?
  • If not, when plans to offer a robo-platform
  • Robo-advice services offered
  • How robo-platform developed
  • Charge for robo-advisory services?

For More Information

Top ExecutiveShawn Mihal
Recruiting ContactDavid Call
(913) 236-3994
Compliance ContactElizabeth Hansen
(913) 236-2000
Marketing ContactLori Dorsey
(913) 236-2000
Technology Operations ContactCraig Junkins
(913) 236-2000

Recruitment & Staffing

2018 2017 2016
No. of reps1,4031,4671,906
No. of producing reps1,0601,3671,780
No. of reps producing $100K-$499K /year623779855

Payout grid is available to Data Center subscribers only.

Subscribe or log in to the B-D Data Center for access to all available data.

2018 2017 2016
Total revenues$522,793,569$476,612,275$487,411,769
Commission revenues$158,898,791$160,167,225$196,395,475
Fee revenues$259,863,842$235,134,861$224,492,917
Total revenues: Other$104,030,936$81,310,189$66,523,376
2018 2017 2016
Total account assets$51,265,839,191$56,732,721,709$51,728,127,516
Fee-based assets$21,206,978,905$21,613,403,955$18,356,304,448
Total account assets: Other$30,058,860,286$35,119,317,754$33,371,823,068
Average assets per rep$36,540,156$38,672,612$27,139,626

Advisers managing $185 million at Waddell & Reed go indie with LPL

June 5, 2019 - Three advisers who managed $185 million at Waddell & Reed Financial Advisors in Idaho Falls, Ida., have left and formed Teton Wealth Management, affiliating with the broker-dealer and registered investment adviser platforms of LPL Financial. (More:​...

2019 top independent broker-dealers ranked by revenue

April 24, 2019 - Firm 2018 revenue ($M) % change vs. 2017 2018 commission revenue ($M) % change vs. 2017 2018 fee revenue ($M) % change vs. 2017 2018 other revenue ($M) % change vs. 2017 1 LPL Financial LLC 5188.4 21.2 1919.7 14.9 1793.5 27.3 1475.2 22.8 2 Ameriprise...

Top Waddell & Reed team bolts to form RIA

August 22, 2018 - Waddell & Reed continues to lose reps and advisers. Most recently, a veteran, award-winning team in Northern California that produced $1.6 million in annual revenues bolted to start their own RIA. Elaine and Scott Manley both left Waddell & Reed on Aug....

Is David Lerner still chomping on the proprietary product apple?

May 31, 2018 - Brokerage firms that sell lucrative proprietary products, such as mutual funds built and managed by company executives, face an inherent conflict of interest. It's a story that's as old as investing. When a registered rep sells a client such a fund, the...

  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

Purchase the complete set of our independent broker-dealer data and profiles in an Excel spreadsheet.

For comments or suggestions about the Adviser Center, please contact us.

Disclaimer: All data and information is the property of InvestmentNews and is protected by copyright and other intellectual property laws. All rights are reserved by InvestmentNews. The data may only be used for internal business use such as to develop a mailing list but the data may not be resold, republished, redistributed, sublicensed or publicly displayed on a web site without the permission of InvestmentNews. All information contained within was obtained through InvestmentNews' annual independent B-D surveys.


Hi! Glad you're here and we hope you like all the great work we do here at InvestmentNews. But what we do is expensive and is funded in part by our sponsors. So won't you show our sponsors a little love by whitelisting investmentnews.com? It'll help us continue to serve you.

Yes, show me how to whitelist investmentnews.com

Ad blocker detected. Please whitelist us or give premium a try.