Woodbury Financial Services

Woodbury Financial Services

A subsidiary of Advisor Group


7755 3rd Street North

Oakdale, MN 55128

(800) 388-7773


Clearing firm: Pershing LLC

No. advisers: 2,667

AUM: $67,244,771,148

Year founded: 1910

Year end: Dec. 31

For More Information

CEORick Fergesen
Recruiting ContactScott Little
(651) 702-1930
Compliance ContactAmy Harbort
Marketing ContactSusan Theder
(602) 744-3123
Technology Operations ContactEd Obuchowski
(602) 262-3304

Recruitment & Staffing

2020 2019 2018
No. of reps2,4982,6672,054
No. of reps, male1,5021,5971,243
No. of reps, female9961,070811
No. of producing reps1,5041,5481,176
No. of producing reps, male1,3041,3441,026
No. of producing reps, female200204150
No. of reps producing $100K-$499K /year791804639
No. of reps producing $500K+ /year238202148
No. of CFPs000
No. of full-time employees33600
No. of fee-based advisers served8911,005803
Average payout per rep, per year$254,570$247,334$288,329
Avg. annual production of top 20% reps$1,429,291$1,299,799$1,283,808
Total payout, per year$382,873,124$382,873,124$289,166,460
Cost of E&O insurance per rep, per year$2,542
Affiliation fees charged per rep, per yearNone
Affiliation fee coverage
2020 2019 2018
Total revenues$509,720,933$498,079,797$373,562,068
Commission revenues$272,899,999$275,323,658$207,492,541
Securities revenues$13,744,589$8,954,805$4,591,878
Securities revenues: Stocks$5,496,874$3,642,716$2,820,209
Securities revenues: Bonds$8,247,715$5,312,089$1,744,996
Securities revenues: ETFs000
Securities revenues: Other000
Mutual fund revenues$61,163,437$63,340,808$50,428,638
Annuities revenues$177,509,709$184,259,286$131,695,895
Annuities revenues: Fixed$2,597,369$3,978,658$2,682,496
Annuities revenues: Variable$141,679,285$138,398,262$108,250,746
Annuities revenues: Other$33,233,055$41,882,366$20,762,653
Insurance revenue$15,227,804$12,792,852$15,217,247
Insurance revenues: Life$14,907,850$12,399,515$14,757,672
Insurance revenues: Disabilities$144,592$179,929$273,671
Insurance revenues: LTC$175,362$213,407$185,904
Insurance revenues: Other
Alternative revenues$2,449,268$3,749,807$3,747,827
Alternative revenues: Hedge funds0
Alternative revenues: Managed futures0
Alternative revenues: Private placements$814,620$1,358,496$1,599,234
Alternative revenues: REITs$1,318,175$1,847,299$1,483,792
Alternative revenues: Other$316,473$544,012$664,801
Other commission revenues$2,805,192$2,226,100$1,811,055
Fee revenues$159,813,003$133,838,908$97,583,809
Fee revenues: Rep-managed accounts$114,860,240$91,665,623$66,185,864
Fee revenues: Firm-managed accounts00
Fee revenues: Outside-managed accounts$44,952,763$42,173,285$31,397,945
Fee revenues: Other0
Total revenues: Other$77,007,931$88,917,230$68,485,718
2020 2019 2018
Total account assets$75,697,237,463$67,244,771,148$45,342,012,224
Fee-based assets$21,196,853,752$16,318,026,485$10,786,840,528
Fee-based assets: Clearing firm0
Fee-based assets: Advisory firm platforms$16,060,119,625$12,053,393,983$7,984,802,363
Fee-based assets: Third-party money managers$5,136,734,127$4,264,632,503$2,802,038,165
Fee-based assets: Other
Total account assets: Other$54,500,383,711$50,926,744,662$34,555,171,696
Average assets per rep$30,303,137$25,213,637$22,074,982
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?Y
Primary purpose of mobile applicationClient and contact management. Also have mobile solution for account opening and VA straight through processing.
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
AllData Advisor (Morningstar)
Compliance software Protegent Surveillance (SunGard Data Systems Inc.)
CRM Salesforce CRM (Salesforce.com)
Document management Docupace ePacs (Docupace Technologies Inc.)
Financial planning
Portfolio management Albridge Wealth Reporting (Albridge, and affiliate of Pershing)
Envestnet (Envestnet)
Portfolio rebalancing Advisor Rebalancing (Envestnet/Tamarac)
Offers robo-advisory platform?N
If not, when plans to offer a robo-platform0-6 months
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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