Veritas Independent Partners

Veritas Independent Partners


2201 Washington Ave Ste 2

Conway, AR 72032

(501) 358-6131

Clearing firm: TD Ameritrade

No. advisers: 28

No. franchises: 12

AUM: $125,361,287

Year founded: 2013

Year end: Dec. 31

No. of retail offices: 13

For More Information

CEOGail Murdoch
Recruiting ContactDebra Shannon
(501) 358-6131
Compliance ContactDebra Shannon
(501) 358-6131
Marketing ContactDebra Shannon
(501) 358-6131
Technology Operations ContactGail Murdoch
(501) 358-6131

Recruitment & Staffing

2019 2018 2017
No. of reps282619
No. of reps, male181812
No. of reps, female1087
No. of producing reps282316
No. of producing reps, male181711
No. of producing reps, female1065
No. of reps producing $100K-$499K /year443
No. of reps producing $500K+ /year000
No. of CFPs332
No. of full-time employees332
No. of fee-based advisers served211811
Average payout per rep, per year$90,767$90,821$58,015
Avg. annual production of top 20% reps$194,315$202,201$141,926
Total payout, per year$912,740$801,114$638,174
Cost of E&O insurance per rep, per year$120012001200
Affiliation fees charged per rep, per yearNoneNoneNone
Affiliation fee coverageN/A
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds 65%-90% 90% 90% 90% 91%-95%
Insurance 65%-90% 90% 90% 90% 91%-95%
Variable annuities 65%-90% 90% 90% Do not offer this product 91%-95%
Limited parterships Do not offer this product Do not offer this product Do not offer this product Do not offer this product Do not offer this product
Securities 65%-90% 90% 90% 90% 91%-95%
2019 2018 2017
Total revenues$1,176,446$973,829$715,026
Commission revenues$539,470$428,911$309,912
Securities revenues000
Securities revenues: Stocks0
Securities revenues: Bonds0
Securities revenues: ETFs0
Securities revenues: Other0
Mutual fund revenues$67,309$53,746$35,244
Annuities revenues$472,161$382,872$274,668
Annuities revenues: Fixed$3,407$27,100$73,851
Annuities revenues: Variable$468,754$355,772$200,816
Annuities revenues: Other000
Insurance revenue000
Insurance revenues: Life000
Insurance revenues: Disabilities000
Insurance revenues: LTC000
Insurance revenues: Other000
Alternative revenues000
Alternative revenues: Hedge funds00
Alternative revenues: Managed futures00
Alternative revenues: Private placements00
Alternative revenues: REITs00
Alternative revenues: Other00
Other commission revenues000
Fee revenues$636,972$544,918$405,114
Fee revenues: Rep-managed accounts$625,490$528,145$371,709
Fee revenues: Firm-managed accounts000
Fee revenues: Outside-managed accounts$10,257$16,773$23,155
Fee revenues: Other$1,22500
Total revenues: Other000
2019 2018 2017
Total account assets$125,361,287$64,022,359$53,048,724
Fee-based assets$73,981,665$64,022,359$53,048,724
Fee-based assets: Clearing firm000
Fee-based assets: Advisory firm platforms$72,939,311$58,571,017$48,595,283
Fee-based assets: Third-party money managers$1,042,354$1,098,018$1,311,010
Fee-based assets: Other0$4,353,324$3,142,431
Total account assets: Other000
Average assets per rep$4,477,189$2,462,398$2,792,038
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software NDex
Compliance software
CRM Advisor Assistant (Client Marketing Systems Inc.)
Document management NDex
Financial planning
Portfolio management Advisors Assistant (Client Marketing Systems Inc.)
Portfolio rebalancing iRebal, the Intelligent Rebalancer (ThinkTech Inc.)
Offers robo-advisory platform?N
If not, when plans to offer a robo-platformWe do not plan on offering robo-advisory services
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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