CUNA Brokerage Services Inc.

CUNA Brokerage Services Inc.

A subsidiary of CUNA Mutual Group


2000 Heritage Way

Waverly, IA 50677

(800) 356-2644

Year founded: 1985

Year end: Dec. 31

For More Information

CEODavid Sweitzer, Robert J Comfort
Top ExecutiveTim Halevan
Recruiting ContactLinda DiOrazio
(800) 356-2644
Compliance ContactTim Halevan
(319) 483-3241
Marketing ContactMichael Johnson
(608) 665-4115
Technology Operations ContactJennifer Ilk
(608) 665-7986

Recruitment & Staffing

2019 2018 2017
No. of reps428
No. of reps, male
No. of reps, female
No. of producing reps428
No. of producing reps, male
No. of producing reps, female
No. of reps producing $100K-$499K /year294
No. of reps producing $500K+ /year77
No. of CFPs59
No. of full-time employees132
No. of fee-based advisers served367
Average payout per rep, per year$120,095
Avg. annual production of top 20% reps$670,512
Total payout, per year$33,386,277
Cost of E&O insurance per rep, per year
Affiliation fees charged per rep, per year
Affiliation fee coverage
2019 2018 2017
Total revenues$172,600,000
Commission revenues$148,300,000
Securities revenues$1,389,000
Securities revenues: Stocks$253,000
Securities revenues: Bonds$770,000
Securities revenues: ETFs0
Securities revenues: Other$366,000
Mutual fund revenues$20,920,000
Annuities revenues$80,691,000
Annuities revenues: Fixed$26,446,000
Annuities revenues: Variable$54,129,000
Annuities revenues: Other$116,000
Insurance revenue$10,200,000
Insurance revenues: Life$10,000,000
Insurance revenues: Disabilities0
Insurance revenues: LTC$200,000
Insurance revenues: Other0
Alternative revenues0
Alternative revenues: Hedge funds0
Alternative revenues: Managed futures0
Alternative revenues: Private placements0
Alternative revenues: REITs0
Alternative revenues: Other0
Other commission revenues$35,100,000
Fee revenues$17,200,000
Fee revenues: Rep-managed accounts0
Fee revenues: Firm-managed accounts0
Fee revenues: Outside-managed accounts$17,200,000
Fee revenues: Other0
Total revenues: Other$7,100,000
2019 2018 2017
Total account assets$21,795,734,262
Fee-based assets$3,233,285,351
Fee-based assets: Clearing firm0
Fee-based assets: Advisory firm platforms0
Fee-based assets: Third-party money managers$3,233,285,351
Fee-based assets: Other0
Total account assets: Other$18,562,448,911
Average assets per rep$50,924,613
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedLinkedIn
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software Investigo
Compliance software RegEd
CRM Salesforce CRM (
Document management Online brokerage forms managment via Pershing NetX360
Financial planning MoneyGuidePro (PIEtech Inc.)
Portfolio management Broadridge Investigo and integrated managed money platform via NetX360
Portfolio rebalancing NetX360 (Pershing)
Offers robo-advisory platform?N
If not, when plans to offer a robo-platformWe do not plan on offering robo-advisory services
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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