American Portfolios Financial Services Inc.
American Portfolios Financial Services Inc.
A member of American Portfolios Holdings Inc.
Clearing firm: Charles Schwab, Pershing LLC, TD Ameritrade
No. advisers: 837
No. franchises: 405
AUM: $30,845,161,687
Year founded: 2001
Year end: Dec. 31
No. of retail offices: 401
Recruitment & Staffing
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| No. of reps | 829 | 837 | 840 |
| No. of reps, male | 692 | 699 | 708 |
| No. of reps, female | 137 | 138 | 132 |
| No. of producing reps | 725 | 723 | 697 |
| No. of producing reps, male | 639 | 638 | 615 |
| No. of producing reps, female | 86 | 85 | 82 |
| No. of reps producing $100K-$499K /year | 328 | 338 | 413 |
| No. of reps producing $500K+ /year | 101 | 77 | 70 |
| No. of CFPs | 109 | 109 | 105 |
| No. of full-time employees | 112 | 110 | 105 |
| No. of fee-based advisers served | 565 | 562 | 545 |
| Average payout per rep, per year | $248,561 | $224,180 | $227,251 |
| Avg. annual production of top 20% reps | $730,432 | $636,390 | $656,863 |
| Total payout, per year | $180,660,116 | $162,215,250 | $159,378,147 |
| Cost of E&O insurance per rep, per year | $3,600/$1 Million, $4,020/$2 million | $3,600/$4,020 $1 million/$2 million | $3600/$4020 $1million/$2 million |
| Affiliation fees charged per rep, per year | $2600 | — | $2400 |
| Affiliation fee coverage | FINRA Assessment, Fidelity Bond, SIPC, CE, Audit Fee/Global Relay, Xtiva Commissions system, Annuity Intelligence, ARC Insight, signature guarantee and surety bond | Fidelity Bond, Signature Guarantee Surety Bond, SIPC, FINRA Assessment, FINRA Continuing Education, Audit Fee/Global Relay, CommissionWeb, Product Review Tools | Fidelity Bond, FINRA Assessment, SIPC, CE, Audit Fee/Commissions Processing, Product Review Tools/Signature Guarantee/Surety Bond |
| $0-$249,999 | $250K-$499,999 | $500K-$749,999 | $750K-$999,999 | $1,000,000+ | |
|---|---|---|---|---|---|
| Mutual funds | 86%-90% | 86%-90% | 86%-90% | 86%-90% | 91%-95% |
| Insurance | 86%-90% | 86%-90% | 86%-90% | 86%-90% | 91%-95% |
| Variable annuities | 86%-90% | 86%-90% | 86%-90% | 86%-90% | 91%-95% |
| Limited parterships | 86%-90% | 86%-90% | 86%-90% | 86%-90% | 91%-95% |
| Securities | 86%-90% | 86%-90% | 86%-90% | 86%-90% | 91%-95% |
| Required minimum production | $85,000 | ||||
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total revenues | $233,071,434 | $227,503,420 | $218,210,687 |
| Commission revenues | $114,091,695 | $115,739,763 | $109,146,775 |
| Securities revenues | $15,582,044 | $12,365,586 | $12,607,513 |
| Securities revenues: Stocks | $10,375,618 | $8,072,136 | $6,697,387 |
| Securities revenues: Bonds | $1,509,423 | $1,302,346 | $1,142,175 |
| Securities revenues: ETFs | $1,875,224 | $312,353 | $1,470,158 |
| Securities revenues: Other | $1,821,779 | $2,678,751 | $3,297,793 |
| Mutual fund revenues | $30,002,785 | $29,986,454 | $30,777,243 |
| Annuities revenues | $53,054,206 | $49,747,103 | $45,689,787 |
| Annuities revenues: Fixed | $2,415,358 | $24,771,323 | $1,623,891 |
| Annuities revenues: Variable | $48,303,013 | $22,335,654 | $41,977,784 |
| Annuities revenues: Other | $2,335,835 | $2,640,126 | $2,088,112 |
| Insurance revenue | $1,773,893 | $558,545 | $775,705 |
| Insurance revenues: Life | $1,769,154 | $549,814 | $772,483 |
| Insurance revenues: Disabilities | $3,269 | $2,680 | $1,722 |
| Insurance revenues: LTC | $1,470 | $6,051 | $1,500 |
| Insurance revenues: Other | 0 | 0 | 0 |
| Alternative revenues | $912,596 | $2,075,267 | $2,211,998 |
| Alternative revenues: Hedge funds | 0 | 0 | 0 |
| Alternative revenues: Managed futures | $60,028 | $44,691 | $46,115 |
| Alternative revenues: Private placements | $351,587 | $1,327,555 | $508,800 |
| Alternative revenues: REITs | $439,879 | $703,021 | $1,597,000 |
| Alternative revenues: Other | $61,102 | 0 | $60,083 |
| Other commission revenues | $12,766,171 | $21,006,808 | $17,084,529 |
| Fee revenues | $118,979,739 | $111,763,657 | $109,063,912 |
| Fee revenues: Rep-managed accounts | $74,693,345 | $72,199,967 | $70,951,395 |
| Fee revenues: Firm-managed accounts | $5,546,956 | $4,218,645 | $3,291,632 |
| Fee revenues: Outside-managed accounts | $29,297,950 | $23,332,770 | $22,815,362 |
| Fee revenues: Other | $9,441,488 | $12,012,275 | $12,005,523 |
| Total revenues: Other | 0 | 0 | 0 |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total account assets | $34,517,455,729 | $30,845,161,687 | $24,571,391,984 |
| Fee-based assets | $14,128,969,202 | $12,530,522,125 | $9,750,148,599 |
| Fee-based assets: Clearing firm | $7,062,389,769 | $4,335,110,098 | $3,490,593,408 |
| Fee-based assets: Advisory firm platforms | $231,200,000 | $202,524,948 | $135,010,466 |
| Fee-based assets: Third-party money managers | $1,221,060,518 | $2,737,659,990 | $1,999,579,480 |
| Fee-based assets: Other | $5,614,318,915 | $5,255,227,089 | $4,124,965,245 |
| Total account assets: Other | $20,388,486,527 | $18,314,639,562 | $14,821,243,385 |
| Average assets per rep | $41,637,462 | $36,852,045 | $29,251,657 |
| Social Media & Mobile | |||
| Allows advisers to use social media | Y | ||
| Social media sites allowed | Facebook | ||
| Dedicated mobile application for advisers? | Y | ||
| Primary purpose of mobile application | mobile application for our national conference - Connections | ||
| Software Offered | |||
| Account aggregation software | Albridge Wealth Reporting (Albridge, an affiliate of Pershing) ByAllAccounts Inc. CashEdge (Fiserv) eMoney 360 (eMoney Advisor) Built in house/Proprietary |
||
| Compliance software | Built in house/Proprietary | ||
| CRM | Redtail CRM (Redtail Technology) | ||
| Document management | Built in house/Proprietary | ||
| Financial planning | Easy Money (Money Tree Software Inc.) eMoney360 (eMoney Advisor) Morningstar Advisor Workstation (Morningstar Inc.) WealthStation Financial Planning (SunGard Data Systems Inc.) |
||
| Portfolio management | Albridge Wealth Reporting (Albridge, and affiliate of Pershing) Morningstar Office (Morningstar Inc.) Morningstar Principia CAMS (Morningstar Inc.) Built in house/Proprietary |
||
| Portfolio rebalancing | iRebal, the Intelligent Rebalancer (ThinkTech Inc.) Schwab Portfolio Rebalancer (Schwab Advisor Services) Built in house/Proprietary |
||
| Robo-advice | |||
| Offers robo-advisory platform? | Y | ||
| If not, when plans to offer a robo-platform | — | ||
| Robo-advice services offered | — | ||
| How robo-platform developed | In-house | ||
| Charge for robo-advisory services? | Y | ||
- Notes
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
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