American Portfolios Financial Services Inc.

American Portfolios Financial Services Inc.

A member of American Portfolios Holdings Inc.


4250 Veterans Memorial Highway, Ste. 420E

Holbrook, NY 11741

(631) 439-4600

Clearing firm: Charles Schwab, Pershing LLC, TD Ameritrade

No. advisers: 837

No. franchises: 405

AUM: $30,845,161,687

Year founded: 2001

Year end: Dec. 31

No. of retail offices: 401

For More Information

CEOLon T. Dolber
Recruiting ContactLon T. Dolber
(800) 889-3914 ext. 106
Compliance ContactCraig Vollono
(631) 439-4600, ext. 226
Marketing ContactMelissa Grappone
(800) 889-3914 ext. 108
Technology Operations ContactLon T. Dolber
(631) 439-4600 ext. 106

Recruitment & Staffing

2020 2019 2018
No. of reps829837840
No. of reps, male692699708
No. of reps, female137138132
No. of producing reps725723697
No. of producing reps, male639638615
No. of producing reps, female868582
No. of reps producing $100K-$499K /year328338413
No. of reps producing $500K+ /year1017770
No. of CFPs109109105
No. of full-time employees112110105
No. of fee-based advisers served565562545
Average payout per rep, per year$248,561$224,180$227,251
Avg. annual production of top 20% reps$730,432$636,390$656,863
Total payout, per year$180,660,116$162,215,250$159,378,147
Cost of E&O insurance per rep, per year$3,600/$1 Million, $4,020/$2 million $3,600/$4,020 $1 million/$2 million$3600/$4020 $1million/$2 million
Affiliation fees charged per rep, per year$2600$2400
Affiliation fee coverageFINRA Assessment, Fidelity Bond, SIPC, CE, Audit Fee/Global Relay, Xtiva Commissions system, Annuity Intelligence, ARC Insight, signature guarantee and surety bondFidelity Bond, Signature Guarantee Surety Bond, SIPC, FINRA Assessment, FINRA Continuing Education, Audit Fee/Global Relay, CommissionWeb, Product Review ToolsFidelity Bond, FINRA Assessment, SIPC, CE, Audit Fee/Commissions Processing, Product Review Tools/Signature Guarantee/Surety Bond
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds 86%-90% 86%-90% 86%-90% 86%-90% 91%-95%
Insurance 86%-90% 86%-90% 86%-90% 86%-90% 91%-95%
Variable annuities 86%-90% 86%-90% 86%-90% 86%-90% 91%-95%
Limited parterships 86%-90% 86%-90% 86%-90% 86%-90% 91%-95%
Securities 86%-90% 86%-90% 86%-90% 86%-90% 91%-95%
Required minimum production$85,000
2020 2019 2018
Total revenues$233,071,434$227,503,420$218,210,687
Commission revenues$114,091,695$115,739,763$109,146,775
Securities revenues$15,582,044$12,365,586$12,607,513
Securities revenues: Stocks$10,375,618$8,072,136$6,697,387
Securities revenues: Bonds$1,509,423$1,302,346$1,142,175
Securities revenues: ETFs$1,875,224$312,353$1,470,158
Securities revenues: Other$1,821,779$2,678,751$3,297,793
Mutual fund revenues$30,002,785$29,986,454$30,777,243
Annuities revenues$53,054,206$49,747,103$45,689,787
Annuities revenues: Fixed$2,415,358$24,771,323$1,623,891
Annuities revenues: Variable$48,303,013$22,335,654$41,977,784
Annuities revenues: Other$2,335,835$2,640,126$2,088,112
Insurance revenue$1,773,893$558,545$775,705
Insurance revenues: Life$1,769,154$549,814$772,483
Insurance revenues: Disabilities$3,269$2,680$1,722
Insurance revenues: LTC$1,470$6,051$1,500
Insurance revenues: Other000
Alternative revenues$912,596$2,075,267$2,211,998
Alternative revenues: Hedge funds000
Alternative revenues: Managed futures$60,028$44,691$46,115
Alternative revenues: Private placements$351,587$1,327,555$508,800
Alternative revenues: REITs$439,879$703,021$1,597,000
Alternative revenues: Other$61,1020$60,083
Other commission revenues$12,766,171$21,006,808$17,084,529
Fee revenues$118,979,739$111,763,657$109,063,912
Fee revenues: Rep-managed accounts$74,693,345$72,199,967$70,951,395
Fee revenues: Firm-managed accounts$5,546,956$4,218,645$3,291,632
Fee revenues: Outside-managed accounts$29,297,950$23,332,770$22,815,362
Fee revenues: Other$9,441,488$12,012,275$12,005,523
Total revenues: Other000
2020 2019 2018
Total account assets$34,517,455,729$30,845,161,687$24,571,391,984
Fee-based assets$14,128,969,202$12,530,522,125$9,750,148,599
Fee-based assets: Clearing firm$7,062,389,769$4,335,110,098$3,490,593,408
Fee-based assets: Advisory firm platforms$231,200,000$202,524,948$135,010,466
Fee-based assets: Third-party money managers$1,221,060,518$2,737,659,990$1,999,579,480
Fee-based assets: Other$5,614,318,915$5,255,227,089$4,124,965,245
Total account assets: Other$20,388,486,527$18,314,639,562$14,821,243,385
Average assets per rep$41,637,462$36,852,045$29,251,657
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?Y
Primary purpose of mobile applicationmobile application for our national conference - Connections
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
ByAllAccounts Inc.
CashEdge (Fiserv)
eMoney 360 (eMoney Advisor)
Built in house/Proprietary
Compliance software Built in house/Proprietary
CRM Redtail CRM (Redtail Technology)
Document management Built in house/Proprietary
Financial planning Easy Money (Money Tree Software Inc.)
eMoney360 (eMoney Advisor)
Morningstar Advisor Workstation (Morningstar Inc.)
WealthStation Financial Planning (SunGard Data Systems Inc.)
Portfolio management Albridge Wealth Reporting (Albridge, and affiliate of Pershing)
Morningstar Office (Morningstar Inc.)
Morningstar Principia CAMS (Morningstar Inc.)
Built in house/Proprietary
Portfolio rebalancing iRebal, the Intelligent Rebalancer (ThinkTech Inc.)
Schwab Portfolio Rebalancer (Schwab Advisor Services)
Built in house/Proprietary
Offers robo-advisory platform?Y
If not, when plans to offer a robo-platform
Robo-advice services offered
How robo-platform developedIn-house
Charge for robo-advisory services?Y
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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