Equity Services Inc.
A subsidiary of National Life Group
Clearing firm: National Financial Services LLC
No. advisers: 512
No. franchises: 32
AUM: $10,031,000,000
Year founded: 1968
Year end: Dec. 31
No. of retail offices: 29
For More Information
| CEO | Ata Azarshahi | |
| Recruiting Contact | Jeff Wood (802) 229-7489 Lou Martinez (802) 229-7457 John Keenan 802-229-3862 | |
| Compliance Contact | Greg Teese (802) 229-7437 | |
| Marketing Contact | Jeff Wood (802) 229-7489 | |
| Technology Operations Contact | Richard Whalen (802) 229-7147 | |
Recruitment & Staffing
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| No. of reps | 506 | 512 | 535 |
| No. of reps, male | — | — | — |
| No. of reps, female | — | — | — |
| No. of producing reps | 506 | 512 | 535 |
| No. of producing reps, male | — | — | — |
| No. of producing reps, female | — | — | — |
| No. of reps producing $100K-$499K /year | 150 | 161 | 126 |
| No. of reps producing $500K+ /year | 20 | 13 | 18 |
| No. of CFPs | 0 | 0 | 0 |
| No. of full-time employees | 50 | 50 | 50 |
| No. of fee-based advisers served | 437 | 411 | 410 |
| Average payout per rep, per year | 0 | 0 | 0 |
| Avg. annual production of top 20% reps | 0 | 0 | 0 |
| Total payout, per year | 0 | 0 | 0 |
| Cost of E&O insurance per rep, per year | 1900 | — | $1,900 |
| Affiliation fees charged per rep, per year | 1500 | — | 1,500 |
| Affiliation fee coverage | Core Technology: Brokerage platform, electronic new business processing and recordkeeping, texting solution, marketing tools, social media archiving & monitoring, product research & due diligence. | — | Core Technology: Brokerage platform, electronic new business processing and recordkeeping, marketing tools, social media archiving & monitoring, product research & due diligence. |
| $0-$249,999 | $250K-$499,999 | $500K-$749,999 | $750K-$999,999 | $1,000,000+ | |
|---|---|---|---|---|---|
| Mutual funds | 55-84% | 85 | 85 | 85 | 85 |
| Insurance | 55-84% | 85 | 85 | 85 | 85 |
| Variable annuities | 55-84% | 85 | 85 | 85 | 85 |
| Limited parterships | 55-84% | 85 | 85 | 85 | 85 |
| Securities | 55-84% | 85 | 85 | 85 | 85 |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total revenues | $56,000,000 | $57,600,000 | $53,800,000 |
| Commission revenues | $23,700,000 | $25,200,000 | $36,000,000 |
| Securities revenues | $647,000 | $494,000 | $470,000 |
| Securities revenues: Stocks | — | — | — |
| Securities revenues: Bonds | — | — | — |
| Securities revenues: ETFs | — | — | — |
| Securities revenues: Other | — | — | — |
| Mutual fund revenues | $3,100,000 | $3,000,000 | $3,000,000 |
| Annuities revenues | $19,000,000 | $21,500,000 | $23,500,000 |
| Annuities revenues: Fixed | — | — | — |
| Annuities revenues: Variable | — | — | $19,000,000 |
| Annuities revenues: Other | — | — | $4,000,000 |
| Insurance revenue | — | — | — |
| Insurance revenues: Life | — | — | — |
| Insurance revenues: Disabilities | — | — | — |
| Insurance revenues: LTC | — | — | — |
| Insurance revenues: Other | — | — | — |
| Alternative revenues | — | — | — |
| Alternative revenues: Hedge funds | — | — | — |
| Alternative revenues: Managed futures | — | — | — |
| Alternative revenues: Private placements | — | — | — |
| Alternative revenues: REITs | — | — | — |
| Alternative revenues: Other | — | — | — |
| Other commission revenues | — | — | — |
| Fee revenues | $18,800,000 | $18,000,000 | $18,000,000 |
| Fee revenues: Rep-managed accounts | — | — | — |
| Fee revenues: Firm-managed accounts | — | — | — |
| Fee revenues: Outside-managed accounts | — | — | — |
| Fee revenues: Other | — | — | — |
| Total revenues: Other | 0 | 0 | 0 |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total account assets | $11,500,000,000 | $10,031,000,000 | $8,200,000,000 |
| Fee-based assets | $2,900,000,000 | $2,400,000,000 | $2,000,000,000 |
| Fee-based assets: Clearing firm | — | — | — |
| Fee-based assets: Advisory firm platforms | — | — | — |
| Fee-based assets: Third-party money managers | — | — | — |
| Fee-based assets: Other | — | — | — |
| Total account assets: Other | 0 | 0 | 0 |
| Average assets per rep | $22,727,273 | $19,591,797 | $15,327,103 |
- Notes
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
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