Fortune Financial Services, Inc.

Fortune Financial Services, Inc.


3582 Brodhead Road

Monaca, PA 15061

(724) 846-2488

Clearing firm: Other

No. advisers: 355

AUM: $2,365,808,737

Year founded: 1997

Year end: Dec. 31

No. of retail offices: 191

For More Information

CEOGregory J. Bentley
Recruiting ContactGregory J. Bentley
(724) 846-2488
Compliance ContactChristine A. Warner
(724) 846-2488

Recruitment & Staffing

2019 2018 2017
No. of reps355332304
No. of reps, male
No. of reps, female
No. of producing reps247244246
No. of producing reps, male00
No. of producing reps, female00
No. of reps producing $100K-$499K /year493936
No. of reps producing $500K+ /year652
No. of CFPs232112
No. of full-time employees121111
No. of fee-based advisers served12111563
Average payout per rep, per year$84,536$80,449$77,524
Avg. annual production of top 20% reps$284,595$276,966$226,930
Total payout, per year$16,979,219$16,454,866$12,994,261
Cost of E&O insurance per rep, per yearE&O is purchased by the rep through carrier of their choice
Affiliation fees charged per rep, per yearNone$2,050$1,950
Affiliation fee coverageAll FINRA fees, including home state. Fidelity Bond, SIPC charges, e-mails, Morningstar Annuity Intelligence, DST Vision Professional, branch audits, electronic submission. ACM on-line.All FINRA branch fees, home state fees. SIPC charges, Firm email, fidelity bond, DST Vision Professional.
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds 86%-90% 86%-90% 86%-90% 86%-90% 86%-90%
Insurance 86%-90% 86%-90% 86%-90% 86%-90% 86%-90%
Variable annuities 86%-90% 86%-90% 86%-90% 86%-90% 86%-90%
Limited parterships Do not offer this product Do not offer this product Do not offer this product Do not offer this product Do not offer this product
Securities Do not offer this product Do not offer this product Do not offer this product Do not offer this product Do not offer this product
2019 2018 2017
Total revenues$20,597,743$19,629,452$16,202,698
Commission revenues$20,597,743$19,629,452$16,202,698
Securities revenues000
Securities revenues: Stocks000
Securities revenues: Bonds000
Securities revenues: ETFs000
Securities revenues: Other000
Mutual fund revenues$3,965,050$4,556,556$4,860,809
Annuities revenues$16,632,693$15,072,896$11,341,888
Annuities revenues: Fixed$1,052,943$1,452,925$1,493,496
Annuities revenues: Variable$15,579,750$13,619,971$9,848,392
Annuities revenues: Other000
Insurance revenue000
Insurance revenues: Life000
Insurance revenues: Disabilities000
Insurance revenues: LTC000
Insurance revenues: Other000
Alternative revenues000
Alternative revenues: Hedge funds000
Alternative revenues: Managed futures000
Alternative revenues: Private placements000
Alternative revenues: REITs000
Alternative revenues: Other000
Other commission revenues000
Fee revenues000
Fee revenues: Rep-managed accounts000
Fee revenues: Firm-managed accounts000
Fee revenues: Outside-managed accounts000
Fee revenues: Other000
Total revenues: Other000
2019 2018 2017
Total account assets$2,365,808,737$2,082,989,948$2,019,606,666
Fee-based assets000
Fee-based assets: Clearing firm000
Fee-based assets: Advisory firm platforms000
Fee-based assets: Third-party money managers000
Fee-based assets: Other000
Total account assets: Other$2,365,808,737$2,082,989,948$2,019,606,666
Average assets per rep$6,664,250$6,274,066$6,643,443
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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