Founders Financial Securities, LLC

Founders Financial Securities, LLC

A subsidiary of Founders Financial, Inc.


1020 Cromwell Bridge Road

Towson, MD 21286

(888) 523-1162

Clearing firm: Pershing LLC, TD Ameritrade, Other

No. advisers: 79

No. franchises: 62

AUM: $3,362,369,800

Year founded: 2006

Year end: Dec. 31

No. of retail offices: 62

For More Information

CEOBradley M. Shepherd
Recruiting ContactTom Senseney
(888) 523-1162 ext. 1260
Compliance ContactJoseph V. Krcma
Marketing ContactJoan Shultis
(888) 523-1162 ext. 1261
Technology Operations ContactChris Solorzano
(888) 523-1162

Recruitment & Staffing

2019 2018 2017
No. of reps797675
No. of reps, male
No. of reps, female
No. of producing reps797675
No. of producing reps, male
No. of producing reps, female
No. of reps producing $100K-$499K /year484555
No. of reps producing $500K+ /year17159
No. of CFPs241920
No. of full-time employees252319
No. of fee-based advisers served796666
Average payout per rep, per year$373,317$399,136$332,776
Avg. annual production of top 20% reps$589,064$542,000$503,143
Total payout, per year$20,383,778$19,613,762$17,386,321
Cost of E&O insurance per rep, per year$1,8001,800$1,800
Affiliation fees charged per rep, per yearNoneNone
Affiliation fee coverage
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds Up to 90% Up to 90% Up to 90% Up to 90% Up to 90%
Insurance Up to 90% Up to 90% Up to 90% Up to 90% Up to 90%
Variable annuities Up to 90% Up to 90% Up to 90% Up to 90% Up to 90%
Limited parterships Up to 90% Up to 90% Up to 90% Up to 90% Up to 90%
Securities Up to 90% Up to 90% Up to 90% Up to 90% Up to 90%
Required minimum production$50,000
2019 2018 2017
Total revenues$29,492,040$29,136,901$24,958,171
Commission revenues$7,373,000$6,118,749$5,980,384
Securities revenues
Securities revenues: Stocks
Securities revenues: Bonds
Securities revenues: ETFs
Securities revenues: Other
Mutual fund revenues
Annuities revenues
Annuities revenues: Fixed
Annuities revenues: Variable
Annuities revenues: Other
Insurance revenue
Insurance revenues: Life
Insurance revenues: Disabilities
Insurance revenues: LTC
Insurance revenues: Other
Alternative revenues
Alternative revenues: Hedge funds
Alternative revenues: Managed futures
Alternative revenues: Private placements
Alternative revenues: REITs
Alternative revenues: Other
Other commission revenues
Fee revenues$20,940,000$22,144,045$17,929,089
Fee revenues: Rep-managed accounts
Fee revenues: Firm-managed accounts
Fee revenues: Outside-managed accounts
Fee revenues: Other
Total revenues: Other$1,180,000$874,107$1,048,698
2019 2018 2017
Total account assets$3,362,369,800$2,805,763,219$2,799,940,652
Fee-based assets$1,320,220,260$1,047,923,104$1,027,284,880
Fee-based assets: Clearing firm$202,608,260$319,284,880
Fee-based assets: Advisory firm platforms$711,776,949$628,000,000
Fee-based assets: Third-party money managers$72,011,896$30,000,000
Fee-based assets: Other$26,475,100$50,000,000
Total account assets: Other$2,042,149,540$1,757,840,115$1,772,655,772
Average assets per rep$42,561,643$36,917,937$37,332,542
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedLinkedIn
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software eMoney 360 (eMoney Advisor)
Compliance software RegEd
CRM Ebix CRM Smartoffice (Ebix)
SmartOffice (Ebix)
Document management Laserfiche
Microsoft Office Document Imaging in combination with Microsoft Office SharePoint Server (Microsoft Corp.)
Office 365
SharePoint Online
Financial planning eMoney360 (eMoney Advisor)
Morningstar Advisor Workstation (Morningstar Inc.)
Portfolio management Morningstar Office (Morningstar Inc.)
Portfolio rebalancing
Offers robo-advisory platform?N
If not, when plans to offer a robo-platform1-2 years
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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