Hornor, Townsend & Kent, LLC

Hornor, Townsend & Kent, LLC

A subsidiary of Penn Mutual Life Insurance Co.


600 Dresher Road

Horsham, PA 19044

(800) 873-7637


Clearing firm: Pershing LLC

No. advisers: 954

AUM: $18,200,000,000

Year founded: 1969

Year end: Dec. 31

No. of retail offices: 204

For More Information

CEOAaron Gordon
Top ExecutiveThomas H. Harris
Recruiting ContactKenneth Jones
(215) 956-8639
Compliance ContactNick Leighton
Marketing ContactStephanie Kensy

Recruitment & Staffing

2020 2019 2018
No. of reps8339541,018
No. of reps, male768
No. of reps, female250
No. of producing reps5620841
No. of producing reps, male
No. of producing reps, female
No. of reps producing $100K-$499K /year205226186
No. of reps producing $500K+ /year546133
No. of CFPs0082
No. of full-time employees465151
No. of fee-based advisers served458543534
Average payout per rep, per year$70,9000$141,500
Avg. annual production of top 20% reps$451,580$509,308$468,338
Total payout, per year$93,846,000$96,106,000$97,500,000
Cost of E&O insurance per rep, per year$2500
Affiliation fees charged per rep, per year$2,7003000
Affiliation fee coverageServices and technologies to help advisers build their practicePrimary state registration, Education Fee, Core Tech Fee
2020 2019 2018
Total revenues$119,874,666$122,662,278$124,165,295
Commission revenues$73,986,669$80,329,430$82,000,000
Securities revenues$2,129,390$1,700,000$1,800,000
Securities revenues: Stocks
Securities revenues: Bonds
Securities revenues: ETFs
Securities revenues: Other
Mutual fund revenues$20,000,000$20,000,000$22,000,000
Annuities revenues$23,000,000$25,000,000$27,000,000
Annuities revenues: Fixed
Annuities revenues: Variable
Annuities revenues: Other
Insurance revenue$617,000$493,000$820,000
Insurance revenues: Life$617,000$493,000$820,000
Insurance revenues: Disabilities
Insurance revenues: LTC
Insurance revenues: Other
Alternative revenues$193,000$100,000
Alternative revenues: Hedge funds
Alternative revenues: Managed futures
Alternative revenues: Private placements
Alternative revenues: REITs$100,000
Alternative revenues: Other
Other commission revenues0
Fee revenues$43,356,000$38,994,000$37,500,000
Fee revenues: Rep-managed accounts$20,200,000$17,500,000$16,000,000
Fee revenues: Firm-managed accounts00
Fee revenues: Outside-managed accounts$22,600,000$21,000,000$21,500,000
Fee revenues: Other$556,000$494,000$454,000
Total revenues: Other$3,100,000$5,400,000$5,100,000
2020 2019 2018
Total account assets$19,342,109,600$18,200,000,000$16,500,000,000
Fee-based assets$5,912,244,700$6,000,000,000$5,000,000,000
Fee-based assets: Clearing firm
Fee-based assets: Advisory firm platforms
Fee-based assets: Third-party money managers
Fee-based assets: Other
Total account assets: Other$13,429,864,900$12,200,000,000$11,500,000,000
Average assets per rep$23,219,819$19,077,568$16,208,251

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Social Media & Mobile
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
Compliance software Protegent Surveillance (SunGard Data Systems Inc.)
CRM Ebix CRM Smartoffice (Ebix)
Document management Docupace ePacs (Docupace Technologies Inc.)
Financial planning eMoney360 (eMoney Advisor)
MoneyGuidePro (PIEtech Inc.)
Morningstar Advisor Workstation (Morningstar Inc.)
NaviPro Planning Suite (Advicent, formerly Zywave)
Financial Profiles
Portfolio management Envestnet (Envestnet)
Portfolio rebalancing Advisor Rebalancing (Envestnet/Tamarac)
Offers robo-advisory platform?N
If not, when plans to offer a robo-platform6-12 months
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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