Hornor, Townsend & Kent, LLC
A subsidiary of Penn Mutual Life Insurance Co.
Clearing firm: Pershing LLC
No. advisers: 954
AUM: $18,200,000,000
Year founded: 1969
Year end: Dec. 31
No. of retail offices: 204
For More Information
| CEO | Aaron Gordon | |
| Top Executive | Thomas H. Harris | |
| Recruiting Contact | Kenneth Jones (215) 956-8639 | |
| Compliance Contact | Nick Leighton | |
| Marketing Contact | Stephanie Kensy | |
Recruitment & Staffing
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| No. of reps | 833 | 954 | 1,018 |
| No. of reps, male | — | — | 768 |
| No. of reps, female | — | — | 250 |
| No. of producing reps | 562 | 0 | 841 |
| No. of producing reps, male | — | — | — |
| No. of producing reps, female | — | — | — |
| No. of reps producing $100K-$499K /year | 205 | 226 | 186 |
| No. of reps producing $500K+ /year | 54 | 61 | 33 |
| No. of CFPs | 0 | 0 | 82 |
| No. of full-time employees | 46 | 51 | 51 |
| No. of fee-based advisers served | 458 | 543 | 534 |
| Average payout per rep, per year | $70,900 | 0 | $141,500 |
| Avg. annual production of top 20% reps | $451,580 | $509,308 | $468,338 |
| Total payout, per year | $93,846,000 | $96,106,000 | $97,500,000 |
| Cost of E&O insurance per rep, per year | — | — | $2500 |
| Affiliation fees charged per rep, per year | — | $2,700 | 3000 |
| Affiliation fee coverage | — | Services and technologies to help advisers build their practice | Primary state registration, Education Fee, Core Tech Fee |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total revenues | $119,874,666 | $122,662,278 | $124,165,295 |
| Commission revenues | $73,986,669 | $80,329,430 | $82,000,000 |
| Securities revenues | $2,129,390 | $1,700,000 | $1,800,000 |
| Securities revenues: Stocks | — | — | — |
| Securities revenues: Bonds | — | — | — |
| Securities revenues: ETFs | — | — | — |
| Securities revenues: Other | — | — | — |
| Mutual fund revenues | $20,000,000 | $20,000,000 | $22,000,000 |
| Annuities revenues | $23,000,000 | $25,000,000 | $27,000,000 |
| Annuities revenues: Fixed | — | — | — |
| Annuities revenues: Variable | — | — | — |
| Annuities revenues: Other | — | — | — |
| Insurance revenue | $617,000 | $493,000 | $820,000 |
| Insurance revenues: Life | $617,000 | $493,000 | $820,000 |
| Insurance revenues: Disabilities | — | — | — |
| Insurance revenues: LTC | — | — | — |
| Insurance revenues: Other | — | — | — |
| Alternative revenues | $193,000 | — | $100,000 |
| Alternative revenues: Hedge funds | — | — | — |
| Alternative revenues: Managed futures | — | — | — |
| Alternative revenues: Private placements | — | — | — |
| Alternative revenues: REITs | — | — | $100,000 |
| Alternative revenues: Other | — | — | — |
| Other commission revenues | — | — | 0 |
| Fee revenues | $43,356,000 | $38,994,000 | $37,500,000 |
| Fee revenues: Rep-managed accounts | $20,200,000 | $17,500,000 | $16,000,000 |
| Fee revenues: Firm-managed accounts | — | 0 | 0 |
| Fee revenues: Outside-managed accounts | $22,600,000 | $21,000,000 | $21,500,000 |
| Fee revenues: Other | $556,000 | $494,000 | $454,000 |
| Total revenues: Other | $3,100,000 | $5,400,000 | $5,100,000 |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total account assets | $19,342,109,600 | $18,200,000,000 | $16,500,000,000 |
| Fee-based assets | $5,912,244,700 | $6,000,000,000 | $5,000,000,000 |
| Fee-based assets: Clearing firm | — | — | — |
| Fee-based assets: Advisory firm platforms | — | — | — |
| Fee-based assets: Third-party money managers | — | — | — |
| Fee-based assets: Other | — | — | — |
| Total account assets: Other | $13,429,864,900 | $12,200,000,000 | $11,500,000,000 |
| Average assets per rep | $23,219,819 | $19,077,568 | $16,208,251 |
| Social Media & Mobile | |||
| Software Offered | |||
| Account aggregation software | Albridge Wealth Reporting (Albridge, an affiliate of Pershing) | ||
| Compliance software | Protegent Surveillance (SunGard Data Systems Inc.) RegEd |
||
| CRM | Ebix CRM Smartoffice (Ebix) | ||
| Document management | Docupace ePacs (Docupace Technologies Inc.) PaperClip |
||
| Financial planning | eMoney360 (eMoney Advisor) MoneyGuidePro (PIEtech Inc.) Morningstar Advisor Workstation (Morningstar Inc.) NaviPro Planning Suite (Advicent, formerly Zywave) Financial Profiles |
||
| Portfolio management | Envestnet (Envestnet) | ||
| Portfolio rebalancing | Advisor Rebalancing (Envestnet/Tamarac) | ||
| Robo-advice | |||
| Offers robo-advisory platform? | N | ||
| If not, when plans to offer a robo-platform | 6-12 months | ||
| Robo-advice services offered | — | ||
| How robo-platform developed | — | ||
| Charge for robo-advisory services? | — | ||
- Notes
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
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