The Investment Center Inc.

The Investment Center Inc.


1420 U.S. Highway 206 N.

Bedminster, NJ 07921


Clearing firm: Pershing LLC

No. advisers: 291

No. franchises: 215

AUM: $8,780,023,522

Year founded: 1986

Year end: Dec. 31

No. of retail offices: 218

For More Information

CEORalph J. DeVito
Recruiting ContactNicole Johnson
(888) 868-4805
Compliance ContactDoug Wright
(908) 707-4422
Marketing ContactMarc Lefurge
(908) 707-4422
Technology Operations ContactRobert Fernandes
(908) 707-4422

Company Overview

There is a reason The Investment Center is a eight-time winner of Investment Advisor's Magazine's Broker/Dealer of the year - we offer a level of personalized service that larger firms can't match.

By joining The Investment Center an advisor has full access to a diverse team of highly accomplished experts in our field, including finance, marketing, technology, and practice management.

Our approach gives our advisors the flexibility to run their business the way they choose. Because we refrain from offering proprietary products, our advisors are free to choose from a broad range of traditional brokerage products, mutual funds, insurance products and fee-based solutions. Our product selection coupled with an infrastructure designed to meet an advisor's needs in a timely manner, ultimately results in an enhanced advisor-client relationship. Our practice management experts offer proven strategies in client acquisition and retention to help our advisors reach their specific goals and objectives.

Discover what is possible when the focus of an award-winning company is on you. Call us at 888-868-4805.

Please feel free to download our brocuhre.

2019 2018 2017
No. of reps291291274
No. of reps, male236236221
No. of reps, female555553
No. of producing reps241241238
No. of producing reps, male208208208
No. of producing reps, female333330
No. of reps producing $100K-$499K /year11511591
No. of reps producing $500K+ /year202020
No. of CFPs545555
No. of full-time employees404440
No. of fee-based advisers served205205201
Average payout per rep, per year$214,039$206,412$177,287
Avg. annual production of top 20% reps$597,988$593,733$532,502
Total payout, per year$45,195,563$40,597,482$35,276,739
Cost of E&O insurance per rep, per year$275included in Affiliation Fee$3000.00
Affiliation fees charged per rep, per year$375$4,500.00none
Affiliation fee coverageTechnology, E&O, Marketing & Practice Management SupportTechnology, E & O, Marketing and Practice Management Support
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds 86%-90% 86%-90% 91%-95% 91%-95% 91%-95%
Insurance 86%-90% 86%-90% 91%-95% 91%-95% 91%-95%
Variable annuities 86%-90% 86%-90% 91%-95% 91%-95% 91%-95%
Limited parterships 86%-90% 86%-90% 91%-95% 91%-95% 91%-95%
Securities 86%-90% 86%-90% 91%-95% 91%-95% 91%-95%
2019 2018 2017
Total revenues$59,623,173$56,702,206$50,313,335
Commission revenues$30,968,950$28,696,011$29,287,883
Securities revenues$7,625,483$7,283,595$8,609,117
Securities revenues: Stocks$3,459,556$3,740,997$5,190,792
Securities revenues: Bonds$121,561$105,663$557,998
Securities revenues: ETFs$2,950,107$2,557,990$2,391,422
Securities revenues: Other$1,094,259$878,944$468,905
Mutual fund revenues$10,831,061$10,566,046$11,075,566
Annuities revenues$11,166,833$9,984,851$8,609,119
Annuities revenues: Fixed$292,847$340,964$187,562
Annuities revenues: Variable$10,873,986$9,643,886$8,421,557
Annuities revenues: Other
Insurance revenue$1,261,520$808,422$980,014
Insurance revenues: Life$1,261,520$808,422$980,014
Insurance revenues: Disabilities
Insurance revenues: LTC
Insurance revenues: Other
Alternative revenues$84,052$53,097$14,067
Alternative revenues: Hedge funds0
Alternative revenues: Managed futures0
Alternative revenues: Private placements0
Alternative revenues: REITs$84,052$53,097$14,067
Alternative revenues: Other0
Other commission revenues
Fee revenues$25,435,715$23,788,089$17,602,742
Fee revenues: Rep-managed accounts$15,504,498$14,644,278$10,561,645
Fee revenues: Firm-managed accounts
Fee revenues: Outside-managed accounts$9,672,295$8,910,730$7,041,097
Fee revenues: Other$258,922$233,080
Total revenues: Other$3,218,508$4,218,106$3,422,710
2019 2018 2017
Total account assets$8,780,023,522$6,889,978,104$6,300,000,000
Fee-based assets$3,775,410,114$2,962,690,584$2,400,000,000
Fee-based assets: Clearing firm$1,396,901,742$1,098,509,866$1,596,714,497
Fee-based assets: Advisory firm platforms
Fee-based assets: Third-party money managers$2,378,508,372$1,864,180,718$803,285,503
Fee-based assets: Other
Total account assets: Other$5,004,613,408$3,927,287,520$3,900,000,000
Average assets per rep$30,171,902$23,676,901$22,992,701
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
Compliance software Protegent Surveillance (SunGard Data Systems Inc.)
CRM Act4Advisors (Allied Financial Software Inc.)
Ebix CRM Smartoffice (Ebix)
Grendel Online (Big Brain Works LLC)
Redtail CRM (Redtail Technology)
SmartOffice (Ebix)
Document management Albridge Document Management (an affiliate of Pershing)
Docupace ePacs (Docupace Technologies Inc.)
Redtail Imaging (Redtail Technology)
Financial planning eMoney360 (eMoney Advisor)
MoneyGuidePro (PIEtech Inc.)
Morningstar Advisor Workstation (Morningstar Inc.)
NaviPro Planning Suite (Advicent, formerly Zywave)
Portfolio management Albridge Wealth Reporting (Albridge, and affiliate of Pershing)
Portfolio rebalancing NetX360
Offers robo-advisory platform?Y
If not, when plans to offer a robo-platform
Robo-advice services offered
How robo-platform developedBy a third-party developer
Charge for robo-advisory services?N
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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