J.W. Cole Financial Inc.

J.W. Cole Financial Inc.


4301 Anchor Plaza Parkway

Tampa, FL 33634

(866) 592-6531


Clearing firm: Charles Schwab, Fidelity Clearing and Custody Solutions, National Financial Services LLC, TD Ameritrade

No. advisers: 512

AUM: $22,489,540,000

Year founded: 2002

Year end: Dec. 31

No. of retail offices: 280

For More Information

Top ExecutiveRobert Wood
Recruiting ContactJohn Carlson
(866) 592-6531
Compliance ContactKurt Lofgren
(866) 592-6531
Marketing ContactCraig Towle
(866) 592-6531
Technology Operations ContactJason Card
(866) 592-6531

Recruitment & Staffing

2020 2019 2018
No. of reps550512485
No. of reps, male401380362
No. of reps, female149132123
No. of producing reps480440411
No. of producing reps, male360339319
No. of producing reps, female12010192
No. of reps producing $100K-$499K /year334311285
No. of reps producing $500K+ /year1139575
No. of CFPs837572
No. of full-time employees696766
No. of fee-based advisers served427372326
Average payout per rep, per year$330,500$302,297$295,463
Avg. annual production of top 20% reps$912,500$875,612$850,435
Total payout, per year$132,550,500$111,350,850$102,219,999
Cost of E&O insurance per rep, per year3,1503,1503,150
Affiliation fees charged per rep, per year450400400
Affiliation fee coverageSIPC, Fidelity Bond, FINRA Assessment
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds 86%-90% 91%-95% 91%-95% 91%-95% 91%-95%
Insurance 96%-100% 96%-100% 96%-100% 96%-100% 96%-100%
Variable annuities 86%-90% 91%-95% 91%-95% 91%-95% 91%-95%
Limited parterships 86%-90% 91%-95% 91%-95% 91%-95% 91%-95%
Securities 86%-90% 91%-95% 91%-95% 91%-95% 91%-95%
Required minimum production$150,000
2020 2019 2018
Total revenues$155,650,600$131,525,000$121,435,444
Commission revenues$84,567,800$81,483,171$80,719,650
Securities revenues$1,950,045$1,921,350$1,850,789
Securities revenues: Stocks$795,500$789,543$733,600
Securities revenues: Bonds$578,000$576,018$566,500
Securities revenues: ETFs$576,545$555,789$550,689
Securities revenues: Other000
Mutual fund revenues$27,034,927$24,578,990$24,385,143
Annuities revenues$44,789,650$44,325,679$43,625,075
Annuities revenues: Fixed$22,560,899$22,456,800$21,505,000
Annuities revenues: Variable$22,228,751$21,868,879$22,120,075
Annuities revenues: Other000
Insurance revenue$9,845,500$9,789,213$9,311,854
Insurance revenues: Life$9,454,340$9,334,789$8,886,890
Insurance revenues: Disabilities000
Insurance revenues: LTC$391,160$454,424$424,964
Insurance revenues: Other000
Alternative revenues$947,678$867,939$1,546,789
Alternative revenues: Hedge funds000
Alternative revenues: Managed futures000
Alternative revenues: Private placements$258,178$179,865$226,578
Alternative revenues: REITs$689,500$688,074$1,320,211
Alternative revenues: Other000
Other commission revenues000
Fee revenues$71,082,800$50,041,829$40,715,794
Fee revenues: Rep-managed accounts$35,621,800$23,790,512$19,657,600
Fee revenues: Firm-managed accounts000
Fee revenues: Outside-managed accounts$32,246,000$23,605,427$19,815,794
Fee revenues: Other$3,215,000$2,645,890$1,242,400
Total revenues: Other000
2020 2019 2018
Total account assets$24,800,541,000$22,489,540,000$20,536,558,941
Fee-based assets$9,015,034,500$6,611,902,589$5,846,097,651
Fee-based assets: Clearing firm$2,990,312,000$2,123,678,901$2,056,907,091
Fee-based assets: Advisory firm platforms$2,249,079,000$1,830,347,800$1,600,067,000
Fee-based assets: Third-party money managers$3,775,643,500$2,657,875,888$2,189,123,560
Fee-based assets: Other000
Total account assets: Other$15,785,506,500$15,877,637,411$14,690,461,290
Average assets per rep$45,091,893$43,924,883$42,343,420
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software Advent Custodial Data (Advent Software Inc.)
Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
AllData Advisor (Morningstar)
CashEdge (Fiserv)
eMoney 360 (eMoney Advisor)
Compliance software Albridge Sales Practice Monitoring (an affiliate of Pershing)
erado (erado)
Protegent Surveillance (SunGard Data Systems Inc.)
CRM Act! (Swiftpage Act)
Act4Advisors (Allied Financial Software Inc.)
Advisor Assistant (Client Marketing Systems Inc.)
Ebix CRM Smartoffice (Ebix)
Goldmine (FrontRange Solutions USA Inc.)
Redtail CRM (Redtail Technology)
Salentica (SS&C Technologies)
Salesforce CRM (Salesforce.com)
SmartOffice (Ebix)
Document management Artisan Software
Financial planning eMoney360 (eMoney Advisor)
Finance Logix (Envestnet)
MoneyGuidePro (PIEtech Inc.)
Morningstar Advisor Workstation (Morningstar Inc.)
NaviPro Planning Suite (Advicent, formerly Zywave)
Thomson One Wealth Management (Thomson Reuters)
Portfolio management Albridge Wealth Reporting (Albridge, and affiliate of Pershing)
Black Diamond (Advent Software Inc.)
Envestnet (Envestnet)
Morningstar Office (Morningstar Inc.)
Morningstar Principia CAMS (Morningstar Inc.)
Portfolio rebalancing Advisor Rebalancing (Envestnet/Tamarac)
Fidelity Wealth Central (Fidelity Institutional Wealth Services)
Offers robo-advisory platform?Y
If not, when plans to offer a robo-platform
Robo-advice services offered
How robo-platform developedBy a third-party developer
Charge for robo-advisory services?Y
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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