LaSalle St. Securities LLC
Clearing firm: Fidelity Clearing and Custody Solutions
No. advisers: 325
No. franchises: 100
AUM: $11,000,000,000
Year founded: 1974
Year end: Dec. 31
No. of retail offices: 160
Company Overview
At LaSalle St. Securities, LLC, the philosophy is simple, We Work For You. As a leading growing independent hybrid broker/dealer we are agile enough to support your overall business model and experienced and resourceful enough to assist in serving the unique day to day needs of your practice. Headquartered in the Midwest for more than 35 years, our management team has deep expertise in working side-by-side creating solutions and forging long term partnerships with investment professionals like you. Our seasoned Home Office staff averages over 15 years of tenure with the firm and work daily to provide world class service and solutions to our advisors across various Brokerage, RIA, and Insurance platforms. As a firm, we are known for our service, transparency, accessibility, and the long term relationships we have build with our employees and advisors. We look to the future with great excitement as we uncover new growth opportunities and welcome a conversation or meeting to discuss possibilities.
Additional Resources
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| No. of reps | 310 | 300 | 315 |
| No. of reps, male | 250 | 255 | 255 |
| No. of reps, female | 60 | 45 | 60 |
| No. of producing reps | 240 | 235 | 270 |
| No. of producing reps, male | 200 | 195 | 225 |
| No. of producing reps, female | 40 | 40 | 45 |
| No. of reps producing $100K-$499K /year | 200 | 190 | 170 |
| No. of reps producing $500K+ /year | 40 | 35 | 35 |
| No. of CFPs | 41 | 40 | 37 |
| No. of full-time employees | 32 | 30 | 32 |
| No. of fee-based advisers served | 140 | 135 | 130 |
| Average payout per rep, per year | $210,000 | $200,000 | $180,000 |
| Avg. annual production of top 20% reps | $530,000 | $500,000 | $480,000 |
| Total payout, per year | $39,000,000 | $40,000,000 | $38,000,000 |
| Cost of E&O insurance per rep, per year | 1500 | 1500 | 1500 |
| Affiliation fees charged per rep, per year | None | None | None |
| Affiliation fee coverage | We do not have an affiliation fee | — | — |
| $0-$249,999 | $250K-$499,999 | $500K-$749,999 | $750K-$999,999 | $1,000,000+ | |
|---|---|---|---|---|---|
| Mutual funds | 86%-90% | 86%-90% | 91%-95% | 91%-95% | 91%-95% |
| Insurance | 91%-95% | 91%-95% | 91%-95% | 91%-95% | 91%-95% |
| Variable annuities | 86%-90% | 86%-90% | 91%-95% | 91%-95% | 91%-95% |
| Limited parterships | 86%-90% | 86%-90% | 91%-95% | 91%-95% | 91%-95% |
| Securities | 86%-90% | 86%-90% | 91%-95% | 91%-95% | 91%-95% |
| Required minimum production | $125,000 | ||||
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total revenues | $44,000,000 | $43,000,000 | $40,833,000 |
| Commission revenues | $30,000,000 | $31,250,000 | $25,000,000 |
| Securities revenues | $6,500,000 | $10,000,000 | $8,500,000 |
| Securities revenues: Stocks | $2,000,000 | $4,000,000 | $4,200,000 |
| Securities revenues: Bonds | $1,500,000 | $2,000,000 | $1,800,000 |
| Securities revenues: ETFs | $2,500,000 | $2,500,000 | $2,000,000 |
| Securities revenues: Other | $500,000 | $500,000 | $500,000 |
| Mutual fund revenues | $16,000,000 | $15,000,000 | $14,000,000 |
| Annuities revenues | $7,500,000 | $7,000,000 | $8,000,000 |
| Annuities revenues: Fixed | — | — | $2,000,000 |
| Annuities revenues: Variable | — | — | $6,000,000 |
| Annuities revenues: Other | — | — | — |
| Insurance revenue | — | — | — |
| Insurance revenues: Life | — | — | — |
| Insurance revenues: Disabilities | — | — | — |
| Insurance revenues: LTC | — | — | — |
| Insurance revenues: Other | — | — | — |
| Alternative revenues | $250,000 | $250,000 | $200,000 |
| Alternative revenues: Hedge funds | — | — | — |
| Alternative revenues: Managed futures | — | — | — |
| Alternative revenues: Private placements | — | — | — |
| Alternative revenues: REITs | $150,000 | $250,000 | $200,000 |
| Alternative revenues: Other | — | — | — |
| Other commission revenues | — | — | — |
| Fee revenues | $12,000,000 | $10,000,000 | $8,000,000 |
| Fee revenues: Rep-managed accounts | $10,000,000 | $8,000,000 | $6,000,000 |
| Fee revenues: Firm-managed accounts | $1,000,000 | $1,000,000 | $1,000,000 |
| Fee revenues: Outside-managed accounts | $1,000,000 | $1,000,000 | $1,000,000 |
| Fee revenues: Other | — | — | — |
| Total revenues: Other | $1,000,000 | $1,000,000 | $1,000,000 |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total account assets | $11,500,000,000 | $11,000,000,000 | $10,000,000,000 |
| Fee-based assets | $3,000,000,000 | $2,500,000,000 | $2,000,000,000 |
| Fee-based assets: Clearing firm | — | $1,800,000,000 | $1,500,000,000 |
| Fee-based assets: Advisory firm platforms | — | $550,000,000 | $400,000,000 |
| Fee-based assets: Third-party money managers | — | $75,000,000 | $60,000,000 |
| Fee-based assets: Other | — | $75,000,000 | $60,000,000 |
| Total account assets: Other | 0 | 0 | 0 |
| Average assets per rep | $37,096,774 | $36,666,667 | $31,746,032 |
| Social Media & Mobile | |||
| Allows advisers to use social media | Y | ||
| Social media sites allowed | Facebook | ||
| Dedicated mobile application for advisers? | N | ||
| Primary purpose of mobile application | — | ||
| Software Offered | |||
| Account aggregation software | — | ||
| Compliance software | Protegent Surveillance (SunGard Data Systems Inc.) | ||
| CRM | Redtail CRM (Redtail Technology) | ||
| Document management | Built in house/Proprietary | ||
| Financial planning | eMoney360 (eMoney Advisor) Morningstar Advisor Workstation (Morningstar Inc.) NaviPro Planning Suite (Advicent, formerly Zywave) Thomson One Wealth Management (Thomson Reuters) |
||
| Portfolio management | — | ||
| Portfolio rebalancing | Fidelity Wealth Central (Fidelity Institutional Wealth Services) | ||
| Robo-advice | |||
| Offers robo-advisory platform? | N | ||
| If not, when plans to offer a robo-platform | 6-12 months | ||
| Robo-advice services offered | — | ||
| How robo-platform developed | — | ||
| Charge for robo-advisory services? | — | ||
- Notes
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
Purchase the complete set of our independent broker-dealer data and profiles in an Excel spreadsheet.
For comments or suggestions about the Adviser Center, please contact us.
Disclaimer: All data and information is the property of InvestmentNews and is protected by copyright and other intellectual property laws. All rights are reserved by InvestmentNews. The data may only be used for internal business use such as to develop a mailing list but the data may not be resold, republished, redistributed, sublicensed or publicly displayed on a web site without the permission of InvestmentNews. All information contained within was obtained through InvestmentNews' annual independent B-D surveys.
