Lincoln Investment Planning, LLC

Lincoln Investment Planning, LLC

A subsidiary of Lincoln Investment Group Holdings, LLC


601 Office Center Drive, Ste 300

Fort Washington, PA 19034

(215) 887-8111

Clearing firm: Charles Schwab, Fidelity Clearing and Custody Solutions, Pershing LLC, Self-clearing

No. advisers: 1,075

No. franchises: 367

AUM: $38,874,100,000

Year founded: 1968

Year end: Dec. 31

No. of retail offices: 380

For More Information

CEOEdward Forst
Recruiting ContactThomas Lakatos
(215) 881-4657
Compliance ContactMaureen Mattson
(215) 881-4525
Marketing ContactTyler Mangum
(215) 881-4549
Technology Operations ContactGuru Rao
(215) 881-7732

Recruitment & Staffing

2020 2019 2018
No. of reps1,0401,0751,440
No. of reps, male984
No. of reps, female456
No. of producing reps1,0091,0511,069
No. of producing reps, male799839851
No. of producing reps, female210212218
No. of reps producing $100K-$499K /year427431445
No. of reps producing $500K+ /year158158153
No. of CFPs218168203
No. of full-time employees384380416
No. of fee-based advisers served901867880
Average payout per rep, per year$251,577$239,687$230,372
Avg. annual production of top 20% reps$787,068$754,058$772,765
Total payout, per year$237,488,561$230,339,675$231,524,174
Cost of E&O insurance per rep, per year25002400Between $2,542 to $3,588
Affiliation fees charged per rep, per year13101310
Affiliation fee coverage
2020 2019 2018
Total revenues$353,680,000$343,350,000$336,840,000
Commission revenues$128,448,000$128,745,000$126,808,000
Securities revenues$360,000$490,000$450,000
Securities revenues: Stocks$320,000$390,000$450,000
Securities revenues: Bonds$40,000$60,000
Securities revenues: ETFs
Securities revenues: Other
Mutual fund revenues$60,538,000$53,935,000$53,238,000
Annuities revenues$64,100,000$70,790,000$69,470,000
Annuities revenues: Fixed$1,990,000$2,610,000$2,210,000
Annuities revenues: Variable$56,740,000$59,800,000$60,500,000
Annuities revenues: Other$5,370,000$8,380,000$6,760,000
Insurance revenue$2,760,000$2,890,000$2,880,000
Insurance revenues: Life$2,080,000$2,200,000$2,310,000
Insurance revenues: Disabilities$130,000$140,000$140,000
Insurance revenues: LTC$550,000$550,000$430,000
Insurance revenues: Other00
Alternative revenues$690,000$640,000$770,000
Alternative revenues: Hedge funds$40,000$40,000$50,000
Alternative revenues: Managed futures$80,000$100,000$120,000
Alternative revenues: Private placements00
Alternative revenues: REITs$430,000$290,000$360,000
Alternative revenues: Other$140,000$210,000$240,000
Other commission revenues
Fee revenues$214,155,000$202,880,000$199,932,000
Fee revenues: Rep-managed accounts$82,653,000$73,076,000$69,930,000
Fee revenues: Firm-managed accounts$111,500,000$108,923,000$108,677,000
Fee revenues: Outside-managed accounts$20,002,000$20,881,000$21,325,000
Fee revenues: Other0
Total revenues: Other$11,075,000$11,725,000$10,100,000
2020 2019 2018
Total account assets$46,110,500,000$38,874,100,000$33,650,000,000
Fee-based assets$22,433,350,000$19,517,000,000$15,751,600,000
Fee-based assets: Clearing firm$6,037,920,000$5,562,000,000$6,466,100,000
Fee-based assets: Advisory firm platforms$14,429,860,000$12,192,600,000$7,848,300,000
Fee-based assets: Third-party money managers$1,965,570,000$1,762,400,000$1,437,200,000
Fee-based assets: Other00
Total account assets: Other$23,677,150,000$19,357,100,000$17,898,400,000
Average assets per rep$44,337,019$36,161,953$23,368,056
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
ByAllAccounts Inc.
eMoney 360 (eMoney Advisor)
Built in house/Proprietary
Compliance software Protegent Surveillance (SunGard Data Systems Inc.)
Built in house/Proprietary
CRM Redtail CRM (Redtail Technology)
Built in house/Proprietary
Document management Docupace ePacs (Docupace Technologies Inc.)
Financial planning Easy Money (Money Tree Software Inc.)
eMoney360 (eMoney Advisor)
MoneyGuidePro (PIEtech Inc.)
Morningstar Advisor Workstation (Morningstar Inc.)
Portfolio management Built in house/Proprietary
Portfolio rebalancing
Offers robo-advisory platform?Y
If not, when plans to offer a robo-platform
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?N
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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