Lincoln Investment Planning, LLC

Lincoln Investment Planning, LLC

A subsidiary of Lincoln Investment Group Holdings, LLC


601 Office Center Drive, Ste 300

Fort Washington, PA 19034

(215) 887-8111

Clearing firm: Charles Schwab, Fidelity Clearing and Custody Solutions, Pershing LLC, Self-clearing

No. advisers: 1,075

No. franchises: 367

AUM: $38,874,100,000

Year founded: 1968

Year end: Dec. 31

No. of retail offices: 372

For More Information

CEOEdward Forst
Recruiting ContactThomas Lakatos
(215) 881-4657
Compliance ContactDeirdre Koerick
(215) 881-4525
Marketing ContactTyler Mangum
(215) 881-4549
Technology Operations ContactGuru Rao
(215) 881-7732

Recruitment & Staffing

2019 2018 2017
No. of reps1,0751,4401,487
No. of reps, male9841,038
No. of reps, female456449
No. of producing reps1,0511,0691,107
No. of producing reps, male839851898
No. of producing reps, female212218209
No. of reps producing $100K-$499K /year431445414
No. of reps producing $500K+ /year158153132
No. of CFPs168203223
No. of full-time employees380416428
No. of fee-based advisers served8678801,035
Average payout per rep, per year$239,687$230,372$210,665
Avg. annual production of top 20% reps$754,058$772,765$692,072
Total payout, per year$230,339,675$231,524,174$210,664,559
Cost of E&O insurance per rep, per year2400Between $2,542 to $3,588$1975 - $3497
Affiliation fees charged per rep, per year1310
Affiliation fee coverage
2019 2018 2017
Total revenues$343,350,000$336,840,000$309,700,000
Commission revenues$128,745,000$126,808,000$121,296,000
Securities revenues$490,000$450,000$630,000
Securities revenues: Stocks$390,000$450,000$530,000
Securities revenues: Bonds$60,000$100,000
Securities revenues: ETFs
Securities revenues: Other
Mutual fund revenues$53,935,000$53,238,000$52,796,000
Annuities revenues$70,790,000$69,470,000$64,700,000
Annuities revenues: Fixed$2,610,000$2,210,000$2,040,000
Annuities revenues: Variable$59,800,000$60,500,000$58,560,000
Annuities revenues: Other$8,380,000$6,760,000$4,100,000
Insurance revenue$2,890,000$2,880,000$2,230,000
Insurance revenues: Life$2,200,000$2,310,000$1,680,000
Insurance revenues: Disabilities$140,000$140,000$120,000
Insurance revenues: LTC$550,000$430,000$430,000
Insurance revenues: Other0
Alternative revenues$640,000$770,000$940,000
Alternative revenues: Hedge funds$40,000$50,000$60,000
Alternative revenues: Managed futures$100,000$120,000$170,000
Alternative revenues: Private placements0
Alternative revenues: REITs$290,000$360,000$480,000
Alternative revenues: Other$210,000$240,000$230,000
Other commission revenues0
Fee revenues$202,880,000$199,932,000$177,969,000
Fee revenues: Rep-managed accounts$73,076,000$69,930,000$57,750,000
Fee revenues: Firm-managed accounts$108,923,000$108,677,000$99,592,000
Fee revenues: Outside-managed accounts$20,881,000$21,325,000$20,627,000
Fee revenues: Other
Total revenues: Other$11,725,000$10,100,000$10,435,000
2019 2018 2017
Total account assets$38,874,100,000$33,650,000,000$35,915,600,000
Fee-based assets$19,517,000,000$15,751,600,000$16,123,700,000
Fee-based assets: Clearing firm$5,562,000,000$6,466,100,000$7,121,100,000
Fee-based assets: Advisory firm platforms$12,192,600,000$7,848,300,000$7,389,200,000
Fee-based assets: Third-party money managers$1,762,400,000$1,437,200,000$1,613,400,000
Fee-based assets: Other0
Total account assets: Other$19,357,100,000$17,898,400,000$19,791,900,000
Average assets per rep$36,161,953$23,368,056$24,153,060
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
ByAllAccounts Inc.
eMoney 360 (eMoney Advisor)
Built in house/Proprietary
Compliance software Protegent Surveillance (SunGard Data Systems Inc.)
Built in house/Proprietary
CRM Redtail CRM (Redtail Technology)
Built in house/Proprietary
Document management Docupace ePacs (Docupace Technologies Inc.)
Financial planning Easy Money (Money Tree Software Inc.)
eMoney360 (eMoney Advisor)
MoneyGuidePro (PIEtech Inc.)
Morningstar Advisor Workstation (Morningstar Inc.)
Portfolio management Built in house/Proprietary
Portfolio rebalancing
Offers robo-advisory platform?Y
If not, when plans to offer a robo-platform
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?N
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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