LPL Financial LLC

LPL Financial LLC

A subsidiary of LPL Financial Holdings Inc.


4707 Executive Drive

San Diego, CA 92121-3091

(888) 250-2420

Clearing firm: LPL Financial, Self-clearing, Other

No. advisers: 16,109

AUM: $628,066,885,559

Year founded: 1968

Year end: Dec. 31

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Additional data available to subscribers:
  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Offers robo-advisory platform?
  • If not, when plans to offer a robo-platform
  • Robo-advice services offered
  • How robo-platform developed
  • Charge for robo-advisory services?

For More Information

CEODan Arnold
Recruiting ContactRich Steinmeier
(888) 250-2420
Marketing ContactJeff Mochal
(704) 733-3589

Recruitment & Staffing

2018 2017 2016
No. of reps16,10915,21014,377
No. of producing reps16,10915,21014,377
No. of reps producing $100K-$499K /year007,021

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2018 2017 2016
Total revenues$5,188,399,897$4,281,481,086$4,049,382,532
Commission revenues$1,919,693,887$1,670,824,398$1,737,435,159
Fee revenues$1,793,492,641$1,409,247,637$1,289,680,578
Total revenues: Other$1,475,213,369$1,201,409,052$1,022,266,794
2018 2017 2016
Total account assets$628,066,885,559$615,135,061,884$509,439,452,888
Fee-based assets$282,035,669,207$272,997,026,488$211,609,444,629
Total account assets: Other$346,031,216,352$342,138,035,396$297,830,008,259
Average assets per rep$38,988,571$40,442,805$35,434,336
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
Dedicated mobile application for advisers?Y
Primary purpose of mobile applicationLPL Financial Mobile, exclusively for LPL Financial advisors, is a fast, secure service that allows our advisers to stay connected to their clients and monitor accounts from their mobile device.

Indie managing $270 million moves to Cetera from LPL

December 10, 2019 - HMC Partners, a Greensboro, N.C.-based hybrid managing $270 million, has changed its broker-dealer and registered investment adviser affiliations from LPL Financial to Cetera Advisor Networks. [More:​ See more adviser moves in InvestmentNews' Advisers...

BofA puts final nail in the coffin of commissions on Merrill Edge platform

December 9, 2019 - Recognizing the trend toward lower trading fees, Bank of America has made that final step in a steady migration to commission-free trades on its Merrill Edge Self-Directed platform. Less than two months after expanding free-trading access for certain...

Fiserv sells majority stake in its investment services business for $510 million

December 5, 2019 - Fiserv is selling 60% of its investment services business, which builds technology for the wealth and asset management industry, to private-equity firm Motive Partners for $510 million. Founded in 1979 as Security APL, the investment services division...

LPL planting flag in ETF price war

December 5, 2019 - Wading into the pricing war over the cost of trades, LPL Financial said Thursday it is eliminating the $9 ticket charge for transactions on a handful of exchange-traded funds for certain advisory platforms available to its 16,000 advisers. Advisers can...

Ameriprise hybrid managing $350 million moves to LPL

November 26, 2019 - Canal View Financial Advisors, a seven-professional team managing $350 million, has switched its broker-dealer and registered investment adviser affiliations to LPL Financial from Amerprise Financial. [More: See more adviser moves in InvestmentNews' Advisers...

  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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