The O.N. Equity Sales Co.

The O.N. Equity Sales Co.

A member of Ohio National Life Insurance Company


One Financial Way

Cincinnati, OH 45242

(877) 663-7267

Clearing firm: Pershing LLC

No. advisers: 754

AUM: $11,100,755,753

Year founded: 1968

Year end: Dec. 31

No. of retail offices: 351

For More Information

CEOPatrick H. McEvoy
Recruiting ContactPatrick H. McEvoy
(513) 797-3400
Compliance ContactAndrew VanHoy
(513) 797-3443
Marketing ContactJay Bley
(513) 797-3434
Technology Operations ContactNancy Westbrock
(513) 797-3444

Recruitment & Staffing

2019 2018 2017
No. of reps754789837
No. of reps, male
No. of reps, female
No. of producing reps560633642
No. of producing reps, male
No. of producing reps, female
No. of reps producing $100K-$499K /year174179137
No. of reps producing $500K+ /year142110
No. of CFPs687678
No. of full-time employees514948
No. of fee-based advisers served331360357
Average payout per rep, per year$105,005$104,731$82,214
Avg. annual production of top 20% reps$321,269$332,780$248,159
Total payout, per year$58,802,930$66,294,671$52,781,648
Cost of E&O insurance per rep, per year$1395-$2359$1438.00 - $2,432.00$1,438.00-$2,432.00
Affiliation fees charged per rep, per yearNoneNONENONE
Affiliation fee coverage
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Insurance Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Variable annuities Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Limited parterships Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Securities Up to 92% Up to 92% Up to 92% Up to 92% Up to 92%
Required minimum production$20,000
2019 2018 2017
Total revenues$68,411,788$77,096,757$62,826,417
Commission revenues$53,561,595$63,728,881$51,499,230
Securities revenues$2,530,271$2,810,433$2,685,477
Securities revenues: Stocks$950,736$1,252,533$1,103,352
Securities revenues: Bonds$174,446$206,120$205,995
Securities revenues: ETFs000
Securities revenues: Other$1,405,089$1,351,780$1,376,100
Mutual fund revenues$16,974,580$17,857,740$16,392,864
Annuities revenues$33,133,504$41,896,593$31,272,598
Annuities revenues: Fixed$6,792,472$14,325,413$3,375,712
Annuities revenues: Variable$26,341,032$27,571,180$27,896,886
Annuities revenues: Other000
Insurance revenue000
Insurance revenues: Life000
Insurance revenues: Disabilities000
Insurance revenues: LTC000
Insurance revenues: Other000
Alternative revenues$775,271$1,074,847$1,056,685
Alternative revenues: Hedge funds000
Alternative revenues: Managed futures000
Alternative revenues: Private placements000
Alternative revenues: REITs$358,965$612,941$752,203
Alternative revenues: Other$416,306$461,906$304,482
Other commission revenues$147,969$89,268$91,636
Fee revenues$14,711,228$13,245,972$11,242,556
Fee revenues: Rep-managed accounts$4,005,294$3,323,559$3,172,990
Fee revenues: Firm-managed accounts000
Fee revenues: Outside-managed accounts$10,704,877$9,920,777$8,034,503
Fee revenues: Other$1,057$1,636$35,063
Total revenues: Other$138,965$121,904$84,631
2019 2018 2017
Total account assets$11,100,755,753$9,951,992,396$10,193,197,110
Fee-based assets$1,779,273,953$1,463,138,064$1,405,362,366
Fee-based assets: Clearing firm$500,661,792$368,358,062$396,623,855
Fee-based assets: Advisory firm platforms000
Fee-based assets: Third-party money managers$1,278,612,161$1,094,780,002$1,008,738,511
Fee-based assets: Other000
Total account assets: Other$9,321,481,800$8,488,854,332$8,787,834,744
Average assets per rep$14,722,488$12,613,425$12,178,252
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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