Parkland Securities, LLC
Clearing firm: Fidelity Clearing and Custody Solutions, National Financial Services LLC
No. advisers: 395
AUM: $7,358,740,195
Year founded: 2002
Year end: Dec. 31
No. of retail offices: 280
Company Overview
Parkland Securities, LLC provides representatives with the products, services, and support they need to develop their practices and deliver a complete range of financial planning and brokerage services to their clients. As we continue to strengthen this platform, we keep customer service our top priority. Our executive team averages 18 years of experience running the back office. We focus as a firm on increasing the support of our advisors, and continually seek ways to improve our service. We are known for excellence in serving representatives meeting the investment and planning needs of their clients. We look to the future with excitement as we embrace new growth opportunities. Our employees and representatives are considered family, and our staff and advisors seek out Parkland Securities, LLC to join a friendly, professional firm with which to grow both personally and professionally.
Additional Resources
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| No. of reps | 335 | 395 | 407 |
| No. of reps, male | 0 | 0 | 0 |
| No. of reps, female | 0 | 0 | 0 |
| No. of producing reps | 335 | 327 | 335 |
| No. of producing reps, male | 0 | 0 | 0 |
| No. of producing reps, female | 0 | 0 | 0 |
| No. of reps producing $100K-$499K /year | 130 | 137 | 135 |
| No. of reps producing $500K+ /year | 21 | 18 | 22 |
| No. of CFPs | 30 | 29 | 30 |
| No. of full-time employees | 127 | 125 | 118 |
| No. of fee-based advisers served | 228 | 219 | 223 |
| Average payout per rep, per year | $163,992 | $162,480 | $167,875 |
| Avg. annual production of top 20% reps | $509,115 | $486,093 | $511,926 |
| Total payout, per year | 0 | 0 | 0 |
| Cost of E&O insurance per rep, per year | 2110-2565 | $2325-$2795 | 2268 |
| Affiliation fees charged per rep, per year | 235 | $215 | 185 |
| Affiliation fee coverage | tech stack, advertising, social media, back office support, etc | Tech stack, advertising, social media, back office support, etc. | Tech stack and back office support |
| $0-$249,999 | $250K-$499,999 | $500K-$749,999 | $750K-$999,999 | $1,000,000+ | |
|---|---|---|---|---|---|
| Mutual funds | 50-90 | 90 | 91%-95% | 91%-95% | 91%-95% |
| Insurance | 50-90 | 86%-90% | 91%-95% | 91%-95% | 91%-95% |
| Variable annuities | 50-90 | 90 | 91%-95% | 91%-95% | 91%-95% |
| Limited parterships | Do not offer this product | Do not offer this product | Do not offer this product | Do not offer this product | Do not offer this product |
| Securities | 50-90 | 81%-85% | 81%-85% | 81%-85% | 81%-85% |
| Required minimum production | $50,000 | ||||
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total revenues | $62,993,829 | $67,861,520 | $63,395,514 |
| Commission revenues | $39,338,920 | $46,351,587 | $44,004,344 |
| Securities revenues | $1,135,402 | $912,973 | $936,458 |
| Securities revenues: Stocks | $266,905 | $339,523 | $357,224 |
| Securities revenues: Bonds | $868,497 | $573,450 | $579,234 |
| Securities revenues: ETFs | 0 | 0 | 0 |
| Securities revenues: Other | 0 | 0 | 0 |
| Mutual fund revenues | $8,339,919 | $8,720,124 | $9,317,674 |
| Annuities revenues | $29,354,300 | $35,259,955 | $32,651,939 |
| Annuities revenues: Fixed | $9,597,752 | $15,501,536 | $13,260,207 |
| Annuities revenues: Variable | $19,756,548 | $19,758,419 | $19,391,732 |
| Annuities revenues: Other | 0 | 0 | 0 |
| Insurance revenue | 0 | 0 | 0 |
| Insurance revenues: Life | 0 | 0 | 0 |
| Insurance revenues: Disabilities | 0 | 0 | 0 |
| Insurance revenues: LTC | 0 | 0 | 0 |
| Insurance revenues: Other | 0 | 0 | 0 |
| Alternative revenues | $211,672 | $1,256,868 | $945,139 |
| Alternative revenues: Hedge funds | 0 | 0 | 0 |
| Alternative revenues: Managed futures | 0 | 0 | 0 |
| Alternative revenues: Private placements | 0 | 0 | 0 |
| Alternative revenues: REITs | 0 | 0 | 0 |
| Alternative revenues: Other | $211,672 | $1,256,868 | $945,139 |
| Other commission revenues | $124,269 | $201,667 | $319,988 |
| Fee revenues | $20,596,165 | $18,471,263 | $16,864,055 |
| Fee revenues: Rep-managed accounts | $13,640,567 | $11,856,277 | $10,376,419 |
| Fee revenues: Firm-managed accounts | 0 | 0 | 0 |
| Fee revenues: Outside-managed accounts | $6,228,971 | $5,954,273 | $5,784,025 |
| Fee revenues: Other | $726,627 | $660,713 | $703,611 |
| Total revenues: Other | $3,058,743 | $2,775,107 | $2,527,115 |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total account assets | $8,470,000,000 | $7,358,740,195 | $7,530,750,099 |
| Fee-based assets | $1,800,000,000 | $1,668,000,000 | $1,530,000,000 |
| Fee-based assets: Clearing firm | 0 | 0 | 0 |
| Fee-based assets: Advisory firm platforms | $1,300,000,000 | $1,110,000,000 | $980,000,000 |
| Fee-based assets: Third-party money managers | $500,000,000 | $558,000,000 | $550,000,000 |
| Fee-based assets: Other | 0 | 0 | 0 |
| Total account assets: Other | $6,700,000,000 | $5,690,740,195 | $6,000,750,099 |
| Average assets per rep | $25,283,582 | $18,629,722 | $18,503,071 |
| Social Media & Mobile | |||
| Allows advisers to use social media | Y | ||
| Social media sites allowed | LinkedIn | ||
| Dedicated mobile application for advisers? | N | ||
| Primary purpose of mobile application | — | ||
| Software Offered | |||
| Account aggregation software | Albridge Wealth Reporting (Albridge, an affiliate of Pershing) AllData Advisor (Morningstar) ByAllAccounts Inc. eMoney 360 (eMoney Advisor) Investigo |
||
| Compliance software | Protegent Surveillance (SunGard Data Systems Inc.) RegEd |
||
| CRM | Redtail CRM (Redtail Technology) | ||
| Document management | Docupace ePacs (Docupace Technologies Inc.) Redtail Imaging (Redtail Technology) |
||
| Financial planning | eMoney360 (eMoney Advisor) Finance Logix (Envestnet) MoneyGuidePro (PIEtech Inc.) Morningstar Advisor Workstation (Morningstar Inc.) NaviPro Planning Suite (Advicent, formerly Zywave) |
||
| Portfolio management | Albridge Wealth Reporting (Albridge, and affiliate of Pershing) Black Diamond (Advent Software Inc.) Morningstar Principia CAMS (Morningstar Inc.) |
||
| Portfolio rebalancing | Fidelity Wealth Central (Fidelity Institutional Wealth Services) | ||
| Robo-advice | |||
| Offers robo-advisory platform? | N | ||
| If not, when plans to offer a robo-platform | 6-12 months | ||
| Robo-advice services offered | — | ||
| How robo-platform developed | — | ||
| Charge for robo-advisory services? | — | ||
- Notes
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
Purchase the complete set of our independent broker-dealer data and profiles in an Excel spreadsheet.
For comments or suggestions about the Adviser Center, please contact us.
Disclaimer: All data and information is the property of InvestmentNews and is protected by copyright and other intellectual property laws. All rights are reserved by InvestmentNews. The data may only be used for internal business use such as to develop a mailing list but the data may not be resold, republished, redistributed, sublicensed or publicly displayed on a web site without the permission of InvestmentNews. All information contained within was obtained through InvestmentNews' annual independent B-D surveys.
