Parkland Securities, LLC

Parkland Securities, LLC


300 Parkland Plaza

Ann Arbor, MI 48103

(800) 373-1612

Clearing firm: Fidelity Clearing and Custody Solutions, National Financial Services LLC

No. advisers: 395

AUM: $7,358,740,195

Year founded: 2002

Year end: Dec. 31

No. of retail offices: 280

For More Information

CEOJerome Rydell
Recruiting ContactJennifer Bacarella
(888) 744-6264
Compliance ContactJohn McClellan
(888) 744-6264
Marketing ContactBecky Steffens
(734) 663-1611
Technology Operations ContactNeil Duda
(734) 663-1611

Company Overview

Parkland Securities, LLC provides representatives with the products, services, and support they need to develop their practices and deliver a complete range of financial planning and brokerage services to their clients. As we continue to strengthen this platform, we keep customer service our top priority. Our executive team averages 18 years of experience running the back office. We focus as a firm on increasing the support of our advisors, and continually seek ways to improve our service. We are known for excellence in serving representatives meeting the investment and planning needs of their clients. We look to the future with excitement as we embrace new growth opportunities. Our employees and representatives are considered family, and our staff and advisors seek out Parkland Securities, LLC to join a friendly, professional firm with which to grow both personally and professionally.

Additional Resources

2019 2018 2017
No. of reps395407411
No. of reps, male000
No. of reps, female000
No. of producing reps327335356
No. of producing reps, male000
No. of producing reps, female000
No. of reps producing $100K-$499K /year137135126
No. of reps producing $500K+ /year182214
No. of CFPs293027
No. of full-time employees125118110
No. of fee-based advisers served219223222
Average payout per rep, per year$162,480$167,875$132,857
Avg. annual production of top 20% reps$486,093$511,926$407,649
Total payout, per year000
Cost of E&O insurance per rep, per year$2325-$27952268194//2325
Affiliation fees charged per rep, per year$2151851920.00
Affiliation fee coverageTech stack, advertising, social media, back office support, etc. Tech stack and back office supportTechnology, Case Planning, Licensing, Advertising, Marketing, Social Media, and other Back Office Support
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds 50%-90% 86%-90% 91%-95% 91%-95% 91%-95%
Variable annuities 50%-90% 86%-90% 91%-95% 91%-95% 91%-95%
Limited parterships 50%-90% 86%-90% 91%-95% 91%-95% 91%-95%
Securities 40%-80% 76%-80% 81%-85% 81%-85% 81%-85%
Required minimum production$50,000
2019 2018 2017
Total revenues$67,861,520$63,395,514$53,219,827
Commission revenues$46,351,587$44,004,344$36,566,362
Securities revenues$912,973$936,458$846,746
Securities revenues: Stocks$339,523$357,224$298,513
Securities revenues: Bonds$573,450$579,234$548,233
Securities revenues: ETFs000
Securities revenues: Other000
Mutual fund revenues$8,720,124$9,317,674$9,468,522
Annuities revenues$35,259,955$32,651,939$23,375,104
Annuities revenues: Fixed$15,501,536$13,260,207$4,920,576
Annuities revenues: Variable$19,758,419$19,391,732$18,454,528
Annuities revenues: Other000
Insurance revenue000
Insurance revenues: Life000
Insurance revenues: Disabilities000
Insurance revenues: LTC000
Insurance revenues: Other000
Alternative revenues$1,256,868$945,139$1,294,319
Alternative revenues: Hedge funds000
Alternative revenues: Managed futures000
Alternative revenues: Private placements000
Alternative revenues: REITs000
Alternative revenues: Other$1,256,868$945,139$1,294,319
Other commission revenues$201,667$319,988$1,581,671
Fee revenues$18,471,263$16,864,055$14,051,835
Fee revenues: Rep-managed accounts$11,856,277$10,376,419$8,339,016
Fee revenues: Firm-managed accounts000
Fee revenues: Outside-managed accounts$5,954,273$5,784,025$5,118,062
Fee revenues: Other$660,713$703,611$594,757
Total revenues: Other$2,775,107$2,527,115$2,601,630
2019 2018 2017
Total account assets$7,358,740,195$7,530,750,099$7,483,192,000
Fee-based assets$1,668,000,000$1,530,000,000$1,320,000,000
Fee-based assets: Clearing firm000
Fee-based assets: Advisory firm platforms$1,110,000,000$980,000,000$880,364,613
Fee-based assets: Third-party money managers$558,000,000$550,000,000$440,016,951
Fee-based assets: Other000
Total account assets: Other$5,690,740,195$6,000,750,099$6,163,192,990
Average assets per rep$18,629,722$18,503,071$18,207,280
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedLinkedIn
Dedicated mobile application for advisers?N
Primary purpose of mobile application
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
AllData Advisor (Morningstar)
ByAllAccounts Inc.
eMoney 360 (eMoney Advisor)
Compliance software Protegent Surveillance (SunGard Data Systems Inc.)
CRM Redtail CRM (Redtail Technology)
Document management Docupace ePacs (Docupace Technologies Inc.)
Redtail Imaging (Redtail Technology)
Financial planning eMoney360 (eMoney Advisor)
Finance Logix (Envestnet)
MoneyGuidePro (PIEtech Inc.)
Morningstar Advisor Workstation (Morningstar Inc.)
NaviPro Planning Suite (Advicent, formerly Zywave)
Portfolio management Albridge Wealth Reporting (Albridge, and affiliate of Pershing)
Black Diamond (Advent Software Inc.)
Morningstar Principia CAMS (Morningstar Inc.)
Portfolio rebalancing Fidelity Wealth Central (Fidelity Institutional Wealth Services)
Offers robo-advisory platform?N
If not, when plans to offer a robo-platform6-12 months
Robo-advice services offered
How robo-platform developed
Charge for robo-advisory services?
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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