Principal Securities, Inc.
A subsidiary of Principal Life Insurance Co.
711 High St.
Des Moines, IA 50392
Clearing firm: Fidelity Clearing and Custody Solutions
No. advisers: 1,782
Year founded: 1968
Year end: Dec. 31
No. of retail offices: 609
Recruitment & Staffing
|No. of reps||1,782||1,691||1,959|
|No. of producing reps||1,547||1,593||1,875|
|No. of reps producing $100K-$499K /year||0||0||312|
|Total revenues: Other||$1,538,231||$1,575,728||$2,515|
|Total account assets||$54,305,196,294||$53,859,076,946||$34,544,887,802|
|Total account assets: Other||$47,078,544,704||$46,996,609,517||$29,212,732,720|
|Average assets per rep||$30,474,296||$31,850,430||$17,633,940|
|Social Media & Mobile|
|Allows advisers to use social media||Y|
|Social media sites allowed||Facebook|
|Dedicated mobile application for advisers?||N|
|Primary purpose of mobile application||—|
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
Purchase the complete set of our independent broker-dealer data and profiles in an Excel spreadsheet.
For comments or suggestions about the Adviser Center, please contact us.
Disclaimer: All data and information is the property of InvestmentNews and is protected by copyright and other intellectual property laws. All rights are reserved by InvestmentNews. The data may only be used for internal business use such as to develop a mailing list but the data may not be resold, republished, redistributed, sublicensed or publicly displayed on a web site without the permission of InvestmentNews. All information contained within was obtained through InvestmentNews' annual independent B-D surveys.
Latest news & opinion
Commission adds new item to agenda: Interpretation of broker guidance that qualifies as advice
The measure allows small employers to band together to offer plans and raises the RMD age. Another provision eases use of annuities in 401(k)s, which critics say goes too far
Here are the independent broker-dealers that brought in the most annuity revenue last year.
The regulation, expected in December, likely will be contoured to the SEC's new advice standards.
The largest IBD in the country has agreed to buy a small broker-dealer in Florida to kick off the new effort.