United Planners Financial Services

United Planners Financial Services

A member of United Planners Financial Services

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7333 E. Doubletree Ranch Road

Scottsdale, AZ 85258

(800) 966-8737

unitedplanners.com

Clearing firm: Charles Schwab, Fidelity Clearing and Custody Solutions, Pershing LLC, Other

No. advisers: 514

No. franchises: 318

AUM: $17,496,959,046

Year founded: 1987

Year end: Dec. 31

No. of retail offices: 319

For More Information

CEOMichael A. Baker
Recruiting ContactSheila J. Cuffari-Agasi
(800) 966-8737 ext. 240
E-mail
Compliance ContactDave Hauer
(800) 966-8737 ext. 214
E-mail
Marketing ContactBilly Oliverio
(800) 966-8737
E-mail
Technology Operations ContactAaron G. Spradlin
(800) 966-8737
E-mail

Recruitment & Staffing

2019 2018 2017
No. of reps514510537
No. of reps, male394391412
No. of reps, female120119125
No. of producing reps419418433
No. of producing reps, male350350363
No. of producing reps, female696870
No. of reps producing $100K-$499K /year197210231
No. of reps producing $500K+ /year666554
No. of CFPs109108104
No. of full-time employees676560
No. of fee-based advisers served415414433
Average payout per rep, per year$311,360$311,004$257,000
Avg. annual production of top 20% reps$788,000$772,000$602,120
Total payout, per year$112,416,541$114,768,764$96,955,494
Cost of E&O insurance per rep, per year311031103110
Affiliation fees charged per rep, per year378037803780
Affiliation fee coverageTechnology integration, DocuSign account, imaging and automatic archival of statements and online document storage, email monitoring, storage and domain hosting, single sign on, compensation statements 3x/month, Advisor Helpdesk Support, firm element continuing education, straight through account processingtechnology, imaging and automatic archival of statements, online document storage, email monitoring, storage and domain hosting, single sign on, straight through account processing, Fidelity Bond Coverage, annual update and change letters to clients, AI Insight, AAM, Smarsh email supervision tool, Morningstar Annuity Intelligence Report, Retirement Professionals Network, Succession Planning Resources (LEAPS), Electronic Comp Statements and ACH payments, expanded Advisor HelpDesk, Cybersecurity Due Diligence of 3rd party vendors, Cybersecuritytechnology, imaging and automatic archival of statements, online document storage, email monitoring, storage and domain hosting, single sign on, straight through account processing, Fidelity Bond Coverage, annual update and change letters to clients, AI Insight, AAM, Smarsh email supervision tool, Morningstar Annuity Intelligence Report, Retirement Professionals Network, Succession Planning Resources (LEAPS), Electronic Comp Statements and ACH pymts, expanded Advisor HelpDesk, Cybersecurity Due Diligence of 3rd party vendors, Cybersecurity
$0-$249,999 $250K-$499,999 $500K-$749,999 $750K-$999,999 $1,000,000+
Mutual funds 86%-90% 91%-95% 91%-95% 91%-95% 91%-95%
Insurance 86%-90% 91%-95% 91%-95% 91%-95% 91%-95%
Variable annuities 86%-90% 91%-95% 91%-95% 91%-95% 91%-95%
Limited parterships 86%-90% 91%-95% 91%-95% 91%-95% 91%-95%
Securities 86%-90% 91%-95% 91%-95% 91%-95% 91%-95%
Required minimum production$150,000
2019 2018 2017
Total revenues$129,214,415$131,918,119$110,946,128
Commission revenues$46,576,464$51,745,320$48,177,625
Securities revenues$3,044,665$2,314,517$1,025,056
Securities revenues: Stocks$1,217,866$1,325,131$256,264
Securities revenues: Bonds$913,399$725,550$768,792
Securities revenues: ETFs$913,400$263,836
Securities revenues: Other
Mutual fund revenues$10,317,801$11,872,631$11,275,614
Annuities revenues$30,477,575$32,979,529$26,651,452
Annuities revenues: Fixed$3,939,476$3,957,543$2,050,112
Annuities revenues: Variable$26,538,099$29,021,986$24,601,340
Annuities revenues: Other
Insurance revenue$1,688,567$2,935,617$2,050,112
Insurance revenues: Life$772,961$2,929,615$2,050,112
Insurance revenues: Disabilities
Insurance revenues: LTC$6,002
Insurance revenues: Other$915,606
Alternative revenues$1,047,856$1,643,026$2,050,112
Alternative revenues: Hedge funds
Alternative revenues: Managed futures
Alternative revenues: Private placements$659,591$512,528
Alternative revenues: REITs$1,047,856$983,435$1,537,584
Alternative revenues: Other
Other commission revenues00$5,125,279
Fee revenues$78,227,763$76,594,825$62,768,504
Fee revenues: Rep-managed accounts$54,759,434$53,616,378$31,384,252
Fee revenues: Firm-managed accounts00
Fee revenues: Outside-managed accounts$23,468,329$22,978,447$22,943,708
Fee revenues: Other0$8,440,544
Total revenues: Other$4,410,188$3,577,9740
2019 2018 2017
Total account assets$17,496,959,046$16,461,908,128$14,874,608,941
Fee-based assets$9,380,720,023$7,650,000,000$6,693,547,023
Fee-based assets: Clearing firm$906,083,977$612,000,000$669,354,704
Fee-based assets: Advisory firm platforms000
Fee-based assets: Third-party money managers$3,350,964,993$2,111,400,000$2,008,064,106
Fee-based assets: Other$5,123,671,053$4,926,600,000$4,016,128,213
Total account assets: Other$8,116,239,023$8,811,908,128$8,169,061,922
Average assets per rep$34,040,776$32,278,251$27,699,458
Social Media & Mobile
Allows advisers to use social mediaY
Social media sites allowedFacebook
LinkedIn
Twitter
Dedicated mobile application for advisers?Y
Primary purpose of mobile applicationFinancial planning
Software Offered
Account aggregation software Albridge Wealth Reporting (Albridge, an affiliate of Pershing)
AllData Advisor (Morningstar)
CashEdge (Fiserv)
eMoney 360 (eMoney Advisor)
Built in house/Proprietary
Orion
Compliance software Albridge Sales Practice Monitoring (an affiliate of Pershing)
RegEd
SchwabCT (Schwab Compliance Technologies Inc.
Smarsh
Built in house/Proprietary
CRM Redtail CRM (Redtail Technology)
Salesforce CRM (Salesforce.com)
Document management Redtail Imaging (Redtail Technology)
Built in house/Proprietary
Cleverdome
Financial planning eMoney360 (eMoney Advisor)
Finance Logix (Envestnet)
MoneyGuidePro (PIEtech Inc.)
Morningstar Advisor Workstation (Morningstar Inc.)
Portfolio management Albridge Wealth Reporting (Albridge, and affiliate of Pershing)
Envestnet (Envestnet)
Morningstar Office (Morningstar Inc.)
Morningstar Principia CAMS (Morningstar Inc.)
Orion Solutions (Orion Advisor Services LLC)
PortfolioCenter (Schwab Performance Technologies)
Portfolio rebalancing Advisor Rebalancing (Envestnet/Tamarac)
Fidelity Wealth Central (Fidelity Institutional Wealth Services)
iRebal, the Intelligent Rebalancer (ThinkTech Inc.)
NetX360 (Pershing)
Schwab Portfolio Rebalancer (Schwab Advisor Services)
Robo-advice
Offers robo-advisory platform?Y
If not, when plans to offer a robo-platform
Robo-advice services offered
How robo-platform developedBy a third-party developer
Charge for robo-advisory services?N
    Notes
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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