United Planners Financial Services
United Planners Financial Services
A member of United Planners Financial Services
Clearing firm: Charles Schwab, Fidelity Clearing and Custody Solutions, Pershing LLC, Other
No. advisers: 514
No. franchises: 318
AUM: $17,496,959,046
Year founded: 1987
Year end: Dec. 31
No. of retail offices: 338
Recruitment & Staffing
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| No. of reps | 538 | 514 | 510 |
| No. of reps, male | 412 | 394 | 391 |
| No. of reps, female | 126 | 120 | 119 |
| No. of producing reps | 452 | 419 | 418 |
| No. of producing reps, male | 373 | 350 | 350 |
| No. of producing reps, female | 79 | 69 | 68 |
| No. of reps producing $100K-$499K /year | 228 | 197 | 210 |
| No. of reps producing $500K+ /year | 77 | 66 | 65 |
| No. of CFPs | 119 | 109 | 108 |
| No. of full-time employees | 67 | 67 | 65 |
| No. of fee-based advisers served | 453 | 415 | 414 |
| Average payout per rep, per year | $305,648 | $311,360 | $311,004 |
| Avg. annual production of top 20% reps | $810,000 | $788,000 | $772,000 |
| Total payout, per year | $120,193,079 | $112,416,541 | $114,768,764 |
| Cost of E&O insurance per rep, per year | 3110 | 3110 | 3110 |
| Affiliation fees charged per rep, per year | 3750 | 3780 | 3780 |
| Affiliation fee coverage | Technology, DocuSign account, online document storage, email monitoring, email encryption & storage, welcome, update and annual change letters to clients, AI Insights, Morningstar Annuity Intelligence Report, due diligence of 3rd party vendors | Technology integration, DocuSign account, imaging and automatic archival of statements and online document storage, email monitoring, storage and domain hosting, single sign on, compensation statements 3x/month, Advisor Helpdesk Support, firm element continuing education, straight through account processing | technology, imaging and automatic archival of statements, online document storage, email monitoring, storage and domain hosting, single sign on, straight through account processing, Fidelity Bond Coverage, annual update and change letters to clients, AI Insight, AAM, Smarsh email supervision tool, Morningstar Annuity Intelligence Report, Retirement Professionals Network, Succession Planning Resources (LEAPS), Electronic Comp Statements and ACH payments, expanded Advisor HelpDesk, Cybersecurity Due Diligence of 3rd party vendors, Cybersecurity |
| $0-$249,999 | $250K-$499,999 | $500K-$749,999 | $750K-$999,999 | $1,000,000+ | |
|---|---|---|---|---|---|
| Mutual funds | 86%-90% | 91%-95% | 91%-95% | 91%-95% | 91%-95% |
| Insurance | 86%-90% | 91%-95% | 91%-95% | 91%-95% | 91%-95% |
| Variable annuities | 86%-90% | 91%-95% | 91%-95% | 91%-95% | 91%-95% |
| Limited parterships | 86%-90% | 91%-95% | 91%-95% | 91%-95% | 91%-95% |
| Securities | 86%-90% | 91%-95% | 91%-95% | 91%-95% | 91%-95% |
| Required minimum production | $150,000 | ||||
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total revenues | $138,152,964 | $129,214,415 | $131,918,119 |
| Commission revenues | $45,059,425 | $46,576,464 | $51,745,320 |
| Securities revenues | $2,680,388 | $3,044,665 | $2,314,517 |
| Securities revenues: Stocks | $2,680,388 | $1,217,866 | $1,325,131 |
| Securities revenues: Bonds | — | $913,399 | $725,550 |
| Securities revenues: ETFs | — | $913,400 | $263,836 |
| Securities revenues: Other | — | — | — |
| Mutual fund revenues | $10,455,906 | $10,317,801 | $11,872,631 |
| Annuities revenues | $29,681,475 | $30,477,575 | $32,979,529 |
| Annuities revenues: Fixed | $1,615,876 | $3,939,476 | $3,957,543 |
| Annuities revenues: Variable | $27,010,758 | $26,538,099 | $29,021,986 |
| Annuities revenues: Other | $1,054,841 | — | — |
| Insurance revenue | $1,663,677 | $1,688,567 | $2,935,617 |
| Insurance revenues: Life | $880,189 | $772,961 | $2,929,615 |
| Insurance revenues: Disabilities | — | — | — |
| Insurance revenues: LTC | — | — | $6,002 |
| Insurance revenues: Other | $783,488 | $915,606 | — |
| Alternative revenues | $577,979 | $1,047,856 | $1,643,026 |
| Alternative revenues: Hedge funds | — | — | — |
| Alternative revenues: Managed futures | — | — | — |
| Alternative revenues: Private placements | — | — | $659,591 |
| Alternative revenues: REITs | $577,979 | $1,047,856 | $983,435 |
| Alternative revenues: Other | — | — | — |
| Other commission revenues | 0 | 0 | 0 |
| Fee revenues | $88,343,956 | $78,227,763 | $76,594,825 |
| Fee revenues: Rep-managed accounts | $57,423,571 | $54,759,434 | $53,616,378 |
| Fee revenues: Firm-managed accounts | 0 | — | 0 |
| Fee revenues: Outside-managed accounts | $30,920,385 | $23,468,329 | $22,978,447 |
| Fee revenues: Other | — | — | 0 |
| Total revenues: Other | $4,749,583 | $4,410,188 | $3,577,974 |
| 2020 | 2019 | 2018 | |
|---|---|---|---|
| Total account assets | $19,390,000,000 | $17,496,959,046 | $16,461,908,128 |
| Fee-based assets | $11,133,110,460 | $9,380,720,023 | $7,650,000,000 |
| Fee-based assets: Clearing firm | $881,368,551 | $906,083,977 | $612,000,000 |
| Fee-based assets: Advisory firm platforms | 0 | 0 | 0 |
| Fee-based assets: Third-party money managers | $4,020,408,915 | $3,350,964,993 | $2,111,400,000 |
| Fee-based assets: Other | $6,231,332,994 | $5,123,671,053 | $4,926,600,000 |
| Total account assets: Other | $8,256,889,540 | $8,116,239,023 | $8,811,908,128 |
| Average assets per rep | $36,040,892 | $34,040,776 | $32,278,251 |
| Social Media & Mobile | |||
| Allows advisers to use social media | Y | ||
| Social media sites allowed | Facebook | ||
| Dedicated mobile application for advisers? | Y | ||
| Primary purpose of mobile application | Financial planning | ||
| Software Offered | |||
| Account aggregation software | Albridge Wealth Reporting (Albridge, an affiliate of Pershing) AllData Advisor (Morningstar) CashEdge (Fiserv) eMoney 360 (eMoney Advisor) Built in house/Proprietary Orion |
||
| Compliance software | Albridge Sales Practice Monitoring (an affiliate of Pershing) RegEd SchwabCT (Schwab Compliance Technologies Inc. Smarsh Built in house/Proprietary |
||
| CRM | Redtail CRM (Redtail Technology) Salesforce CRM (Salesforce.com) |
||
| Document management | Redtail Imaging (Redtail Technology) Built in house/Proprietary Cleverdome |
||
| Financial planning | eMoney360 (eMoney Advisor) Finance Logix (Envestnet) MoneyGuidePro (PIEtech Inc.) Morningstar Advisor Workstation (Morningstar Inc.) |
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| Portfolio management | Albridge Wealth Reporting (Albridge, and affiliate of Pershing) Envestnet (Envestnet) Morningstar Office (Morningstar Inc.) Morningstar Principia CAMS (Morningstar Inc.) Orion Solutions (Orion Advisor Services LLC) PortfolioCenter (Schwab Performance Technologies) |
||
| Portfolio rebalancing | Advisor Rebalancing (Envestnet/Tamarac) Fidelity Wealth Central (Fidelity Institutional Wealth Services) iRebal, the Intelligent Rebalancer (ThinkTech Inc.) NetX360 (Pershing) Schwab Portfolio Rebalancer (Schwab Advisor Services) |
||
| Robo-advice | |||
| Offers robo-advisory platform? | Y | ||
| If not, when plans to offer a robo-platform | — | ||
| Robo-advice services offered | — | ||
| How robo-platform developed | By a third-party developer | ||
| Charge for robo-advisory services? | N | ||
- Notes
- N/A = Not available
- N/D = Not disclosed
- — = Information not available or not disclosed
All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.
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