Cetera Advisors

Cetera Advisors

A member of Cetera Financial Group

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4600 S. Syracuse St.

Denver, CO 80237

(800) 929-3485

ceteraadvisors.com

Clearing firm: Pershing LLC

No. advisers: 1,289

AUM: $36,016,057,569

Year founded: 1981

Year end: Dec. 31

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Additional data available to subscribers:
  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Offers robo-advisory platform?
  • If not, when plans to offer a robo-platform
  • Robo-advice services offered
  • How robo-platform developed
  • Charge for robo-advisory services?

For More Information

CEOBrett L. Harrison
Recruiting ContactMichael Murray
619-702-9698
E-mail
Compliance ContactKathy VanNoy-Pineda
619-881-5280
E-mail
Marketing ContactMichael Zuna
619-881-5277
E-mail
Technology Operations ContactMike Ragunas
310-257-7462
E-mail

Recruitment & Staffing

2018 2017 2016
No. of reps1,2891,4501,525
No. of producing reps1,1601,2871,361
No. of reps producing $100K-$499K /year000
2018 2017 2016
Total revenues$367,399,446$351,213,669$284,577,938
Commission revenues$143,423,017$151,294,411$123,522,931
Fee revenues$164,802,162$152,339,861$125,156,187
Total revenues: Other$59,174,267$47,579,397$35,898,820
2018 2017 2016
Total account assets$36,016,057,569$41,178,677,342$37,238,207,943
Fee-based assets$13,301,197,614$14,762,636,025$12,544,388,682
Total account assets: Other$22,714,859,954$26,416,041,317$24,693,819,260
Average assets per rep$27,941,084$28,399,088$24,418,497

SEC takes aim at second Cetera broker-dealer

October 15, 2019 - On Friday, the Securities and Exchange Commission added Cetera Advisor Networks, a registered investment adviser and broker-dealer, as a defendant to an earlier lawsuit against Cetera Advisors. The August complaint alleged that Cetera Advisors had breached...

Finra bars ex-Janney broker for stealing $411,000 of client's cash

September 10, 2019 - A former broker for Janney Montgomery Scott has been barred from the brokerage industry for stealing $411,000 in cash from a client's account. The broker, Apostolos Pitsironis, electronically transmitted the cash from a client's securities account at...

Cetera Advisors charged with defrauding clients

August 30, 2019 - The Securities and Exchange Commission charged Cetera Advisors Thursday with breaching its fiduciary duty and defrauding its retail advisory clients in connection with the sales of mutual funds, earning more than $10 million to which it was not entitled....

Top clearing and custody firms for financial advisers

August 17, 2019 - CLEARING FIRMS Listed by reported number of broker-dealer clients Firm Phone/website # of clients % change vs. 2018 Contact Phone/email Pershing One Pershing Plaza, Jersey City, NJ 07339 (800) 445-4467 pershing.com 625 -4.40% Michael Row Chief relationship...

Cetera Financial Group eliminating Summit as a separate broker-dealer

July 12, 2019 - One of Cetera Financial Group's six broker-dealers, Summit Brokerage Services Inc., is being absorbed into another of the firm's B-Ds. Summit has $17.5 billion in client assets. Its 450 advisers and its branch offices will continue to operate under the...

SEC advice rule brings tech focus back to compliance

June 21, 2019 - The Securities and Exchange Commission's new reforms on financial advice could push firms to rethink how they invest in technology. Technology vendors say they've experienced a flurry of incoming questions from broker-dealers, registered investment advisers...

Finra bars no-show former Cetera rep

June 12, 2019 - The Financial Industry Regulatory Authority Inc. has barred Nina Jessee, who resigned from Cetera Advisors amid allegations of unauthorized outside business activity, for not cooperating with its investigation of her activities. Ms. Jessee, who had 24...

2019 top independent broker-dealers ranked by revenue

April 24, 2019 - Firm 2018 revenue ($M) % change vs. 2017 2018 commission revenue ($M) % change vs. 2017 2018 fee revenue ($M) % change vs. 2017 2018 other revenue ($M) % change vs. 2017 1 LPL Financial LLC 5188.4 21.2 1919.7 14.9 1793.5 27.3 1475.2 22.8 2 Ameriprise...

Look for more changes at Cetera Financial Group

February 20, 2019 - Robert Moore's resignation from Cetera Financial Group likely signals other changes to come at the giant broker-dealer network, according to advisers and industry observers. Those could range from the firm's owner, Genstar Capital, winnowing the ranks...

Maxine Waters may raise profile of diversity, but legislating solution will be difficult

January 30, 2019 - A new congressional committee devoted to increasing the number of women and people of color in the financial industry will raise the profile of the issue, but a solution is more likely to come from firms than from Washington, according to diversity advocates....

    Notes
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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