Cetera Advisors

Cetera Advisors

A member of Cetera Financial Group

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4600 S. Syracuse St.

Denver, CO 80237

(800) 929-3485

ceteraadvisors.com

Clearing firm: Pershing LLC

No. advisers: 1,171

Year founded: 1981

Year end: Dec. 31

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Additional data available to subscribers:
  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Offers robo-advisory platform?
  • If not, when plans to offer a robo-platform
  • Robo-advice services offered
  • How robo-platform developed
  • Charge for robo-advisory services?

For More Information

CEOBrett L. Harrison
Recruiting ContactMichael Murray
619-702-9698
E-mail
Compliance ContactKathy VanNoy-Pineda
619-881-5280
E-mail
Marketing ContactMichael Zuna
619-881-5277
E-mail
Technology Operations ContactMike Ragunas
310-257-7462
E-mail

Recruitment & Staffing

2018 2017 2016
No. of reps1,1711,4501,525
No. of producing reps1,2871,361
No. of reps producing $100K-$499K /year00
2017 2016 2015
Total revenues$351,213,669$284,577,938$297,579,624
Commission revenues$151,294,411$123,522,931$144,912,358
Fee revenues$152,683,738$125,156,187$125,566,840
Total revenues: Other$47,235,519$35,898,820$27,100,427
2017 2016 2015
Total account assets$41,178,677,342$37,238,207,943$29,638,133,255
Fee-based assets$14,762,636,025$12,544,388,682$10,251,419,007
Total account assets: Other$26,416,041,317$24,693,819,260$19,386,714,248
Average assets per rep$28,399,088$24,418,497$22,453,131

Look for more changes at Cetera Financial Group

February 20, 2019 - Robert Moore's resignation from Cetera Financial Group likely signals other changes to come at the giant broker-dealer network, according to advisers and industry observers. Those could range from the firm's owner, Genstar Capital, winnowing the ranks...

Maxine Waters may raise profile of diversity, but legislating solution will be difficult

January 30, 2019 - A new congressional committee devoted to increasing the number of women and people of color in the financial industry will raise the profile of the issue, but a solution is more likely to come from firms than from Washington, according to diversity advocates....

Cetera broker-dealers latest to file legal claim against Ohio National

November 21, 2018 - This story has been updated to include additional information not available when originally published. The six broker-dealers in the Cetera Financial Group network have filed arbitration claims against Ohio National Life Insurance Co. and affiliates,...

Cetera purges board after being bought by Genstar Capital

October 11, 2018 - Cetera Financial Group said on Thursday morning that it had overhauled its board of directors, with its new board reflecting the recent sale of the large brokerage network to Genstar Capital for $1.7 billion. Gone are Bob Dineen, the former head of Lincoln...

Acquisition of Cetera being financed through $1 billion junk bond sale

August 21, 2018 - Genstar Capital plans to finance the majority of its acquisition of Cetera Financial Group through the sale of $1 billion worth of junk bonds. According to a source close to investment bankers who did not want to be identified, the total price tag for...

Cetera Financial Group brokers taking wait-and-see attitude on sale

July 19, 2018 - Cetera Financial Group's 8,000 brokers are taking a wait-and-see attitude in reaction to news that their company has been sold yet again, this time to a private equity firm that could very well put it up for sale down the road. One big question to be...

Genstar Capital buys majority stake in Cetera Financial Group

July 17, 2018 - Cetera Financial Group, a network of six independent broker-dealers with about 8,000 brokers and advisers, said Tuesday evening that private-equity firm Genstar Capital will buy a majority equity stake in the company. Cetera's holding company, Aretec...

Cetera Financial Group close to announcing its acquisition by private equity

July 17, 2018 - Cetera Financial Group is close to announcing that it will be acquired by a private equity buyer or group of buyers, according to industry sources, with the company potentially revealing the details as early as 5 p.m. today. The buyers and price tag for...

Lightyear Capital's Donald Marron said to be in the hunt for Cetera Financial Group

March 22, 2018 - Veteran brokerage executive Donald Marron is a serious contender to buy Cetera Financial Group, according to several sources familiar with the potential deal. Cetera, a network of six broker-dealers, is exploring a sale that could be worth about $1.5...

Are LPL and Cetera Financial Group a potential match?

February 27, 2018 - A securities analyst who covers LPL Financial Holdings Inc. wrote a note on Tuesday morning saying that it makes sense for LPL Financial to pursue an acquisition of Cetera Financial Group. "We believe the benefits of a Cetera acquisition are clear given...

    Notes
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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