Cetera Financial Specialists

Cetera Financial Specialists

A member of Cetera Financial Group


200 North Martingale Road, 7th Floor

Schaumburg, IL 60173

(888) 528-2987


Year founded: 1981

Year end: Dec. 31

For More Information

CEOGregg A. Ruvoli
Recruiting ContactJames Alagna
(847) 330-7828
Compliance ContactBrian Haley
(847) 330-7995
Marketing ContactMichael Zuna
Technology Operations ContactMike Ragunas

Recruitment & Staffing

2020 2019 2018
No. of reps1,178
No. of reps, male
No. of reps, female
No. of producing reps1,096
No. of producing reps, male
No. of producing reps, female
No. of reps producing $100K-$499K /year0
No. of reps producing $500K+ /year0
No. of CFPs0
No. of full-time employees117
No. of fee-based advisers served834
Average payout per rep, per year$93,775
Avg. annual production of top 20% reps0
Total payout, per year0
Cost of E&O insurance per rep, per year
Affiliation fees charged per rep, per year
Affiliation fee coverage
2020 2019 2018
Total revenues$157,742,605
Commission revenues$62,042,924
Securities revenues
Securities revenues: Stocks
Securities revenues: Bonds
Securities revenues: ETFs
Securities revenues: Other
Mutual fund revenues
Annuities revenues
Annuities revenues: Fixed
Annuities revenues: Variable
Annuities revenues: Other
Insurance revenue
Insurance revenues: Life
Insurance revenues: Disabilities
Insurance revenues: LTC
Insurance revenues: Other
Alternative revenues
Alternative revenues: Hedge funds
Alternative revenues: Managed futures
Alternative revenues: Private placements
Alternative revenues: REITs
Alternative revenues: Other
Other commission revenues
Fee revenues$78,914,305
Fee revenues: Rep-managed accounts
Fee revenues: Firm-managed accounts
Fee revenues: Outside-managed accounts
Fee revenues: Other
Total revenues: Other$16,785,376
2020 2019 2018
Total account assets$19,778,399,303
Fee-based assets$7,500,868,725
Fee-based assets: Clearing firm
Fee-based assets: Advisory firm platforms
Fee-based assets: Third-party money managers
Fee-based assets: Other
Total account assets: Other$12,277,530,577
Average assets per rep$16,789,813
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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