Cetera Financial Specialists

Cetera Financial Specialists

A member of Cetera Financial Group


200 North Martingale Road, 7th Floor

Schaumburg, IL 60173

(888) 528-2987


Year founded: 1981

Year end: Dec. 31

For More Information

CEOGregg A. Ruvoli
Recruiting ContactJames Alagna
(847) 330-7828
Compliance ContactBrian Haley
(847) 330-7995
Marketing ContactMichael Zuna
Technology Operations ContactMike Ragunas

Recruitment & Staffing

2019 2018 2017
No. of reps1,1781,218
No. of reps, male
No. of reps, female
No. of producing reps1,0961,130
No. of producing reps, male
No. of producing reps, female
No. of reps producing $100K-$499K /year00
No. of reps producing $500K+ /year00
No. of CFPs00
No. of full-time employees117110
No. of fee-based advisers served834869
Average payout per rep, per year$93,775$85,736
Avg. annual production of top 20% reps00
Total payout, per year00
Cost of E&O insurance per rep, per year
Affiliation fees charged per rep, per year
Affiliation fee coverage
2019 2018 2017
Total revenues$157,742,605$144,218,713
Commission revenues$62,042,924$60,596,717
Securities revenues
Securities revenues: Stocks
Securities revenues: Bonds
Securities revenues: ETFs
Securities revenues: Other
Mutual fund revenues
Annuities revenues
Annuities revenues: Fixed
Annuities revenues: Variable
Annuities revenues: Other
Insurance revenue
Insurance revenues: Life
Insurance revenues: Disabilities
Insurance revenues: LTC
Insurance revenues: Other
Alternative revenues
Alternative revenues: Hedge funds
Alternative revenues: Managed futures
Alternative revenues: Private placements
Alternative revenues: REITs
Alternative revenues: Other
Other commission revenues
Fee revenues$78,914,305$70,332,416
Fee revenues: Rep-managed accounts
Fee revenues: Firm-managed accounts
Fee revenues: Outside-managed accounts
Fee revenues: Other
Total revenues: Other$16,785,376$13,289,579
2019 2018 2017
Total account assets$19,778,399,303$22,486,365,758
Fee-based assets$7,500,868,725$7,829,674,174
Fee-based assets: Clearing firm
Fee-based assets: Advisory firm platforms
Fee-based assets: Third-party money managers
Fee-based assets: Other
Total account assets: Other$12,277,530,577$14,656,691,585
Average assets per rep$16,789,813$18,461,712
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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