First Allied Securities, Inc.

First Allied Securities, Inc.

A member of Cetera Financial Group


655 West Broadway 12th Floor

San Diego, CA 92101

(800) 336-8842

Year founded: 1994

Year end: Dec. 31

For More Information

CEOBrett L. Harrison
Recruiting ContactMichael Murray
(619) 702-9698
Compliance ContactDonna L. Bartlett
Marketing ContactMichael Zuna
Technology Operations ContactMike Ragunas

Recruitment & Staffing

2019 2018 2017
No. of reps722755
No. of reps, male
No. of reps, female
No. of producing reps597628
No. of producing reps, male
No. of producing reps, female
No. of reps producing $100K-$499K /year00
No. of reps producing $500K+ /year00
No. of CFPs00
No. of full-time employees166160
No. of fee-based advisers served607617
Average payout per rep, per year$263,238$258,237
Avg. annual production of top 20% reps00
Total payout, per year00
Cost of E&O insurance per rep, per year
Affiliation fees charged per rep, per year
Affiliation fee coverage
2019 2018 2017
Total revenues$239,977,492$231,450,576
Commission revenues$116,300,451$119,643,394
Securities revenues
Securities revenues: Stocks
Securities revenues: Bonds
Securities revenues: ETFs
Securities revenues: Other
Mutual fund revenues
Annuities revenues
Annuities revenues: Fixed
Annuities revenues: Variable
Annuities revenues: Other
Insurance revenue
Insurance revenues: Life
Insurance revenues: Disabilities
Insurance revenues: LTC
Insurance revenues: Other
Alternative revenues
Alternative revenues: Hedge funds
Alternative revenues: Managed futures
Alternative revenues: Private placements
Alternative revenues: REITs
Alternative revenues: Other
Other commission revenues
Fee revenues$79,357,654$74,923,253
Fee revenues: Rep-managed accounts
Fee revenues: Firm-managed accounts
Fee revenues: Outside-managed accounts
Fee revenues: Other
Total revenues: Other$44,319,387$36,883,930
2019 2018 2017
Total account assets$29,129,807,705$31,696,838,378
Fee-based assets$11,073,709,631$10,553,596,942
Fee-based assets: Clearing firm
Fee-based assets: Advisory firm platforms
Fee-based assets: Third-party money managers
Fee-based assets: Other
Total account assets: Other$18,056,098,074$21,143,241,436
Average assets per rep$40,345,994$41,982,567
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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