First Allied Securities, Inc.

First Allied Securities, Inc.

A member of Cetera Financial Group

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655 West Broadway 12th Floor

San Diego, CA 92101

(800) 336-8842

firstallied.com

Clearing firm: Pershing LLC

No. advisers: 722

AUM: $29,129,807,705

Year founded: 1994

Year end: Dec. 31

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Additional data available to subscribers:
  • No. of reps, male
  • No. of reps, female
  • No. of producing reps, male
  • No. of producing reps, female
  • No. of reps producing $500K+ /year
  • No. of CFPs
  • No. of full-time employees
  • No. of fee-based advisers served
  • Average payout per rep, per year
  • Avg. annual production of top 20% reps
  • Total payout, per year
  • Cost of E&O insurance per rep, per year
  • Affiliation fees charged per rep, per year
  • Affiliation fee coverage
  • Securities revenues
  • Securities revenues: Stocks
  • Securities revenues: Bonds
  • Securities revenues: ETFs
  • Securities revenues: Other
  • Mutual fund revenues
  • Annuities revenues
  • Annuities revenues: Fixed
  • Annuities revenues: Variable
  • Annuities revenues: Other
  • Insurance revenue
  • Insurance revenues: Life
  • Insurance revenues: Disabilities
  • Insurance revenues: LTC
  • Insurance revenues: Other
  • Alternative revenues
  • Alternative revenues: Hedge funds
  • Alternative revenues: Managed futures
  • Alternative revenues: Private placements
  • Alternative revenues: REITs
  • Alternative revenues: Other
  • Other commission revenues
  • Fee revenues: Rep-managed accounts
  • Fee revenues: Firm-managed accounts
  • Fee revenues: Outside-managed accounts
  • Fee revenues: Other
  • Fee-based assets: Clearing firm
  • Fee-based assets: Advisory firm platforms
  • Fee-based assets: Third-party money managers
  • Fee-based assets: Other
  • Is the firm, or an affiliate of the firm, registered as an investment adviser with the SEC?
  • Allows an adviser to have his/her own RIA
  • RIA platform AUM
  • Offers robo-advisory platform?
  • If not, when plans to offer a robo-platform
  • Robo-advice services offered
  • How robo-platform developed
  • Charge for robo-advisory services?

For More Information

CEOBrett L. Harrison
Recruiting ContactMichael Murray
619-702-9698
E-mail
Compliance ContactDonna L. Bartlett
619-702-9609 
E-mail
Marketing ContactMichael Zuna
619-881-5277
E-mail
Technology Operations ContactMike Ragunas
310-257-7464
E-mail

Recruitment & Staffing

2018 2017 2016
No. of reps722755814
No. of producing reps597628692
No. of reps producing $100K-$499K /year000
2018 2017 2016
Total revenues$239,977,492$231,450,576$224,607,110
Commission revenues$116,300,451$119,643,394$126,618,390
Fee revenues$79,357,654$74,923,253$67,532,054
Total revenues: Other$44,319,387$36,883,930$30,456,666
2018 2017 2016
Total account assets$29,129,807,705$31,696,838,378$28,366,634,000
Fee-based assets$11,073,709,631$10,553,596,942$9,015,832,000
Total account assets: Other$18,056,098,074$21,143,241,436$19,350,802,000
Average assets per rep$40,345,994$41,982,567$34,848,445

Look for more changes at Cetera Financial Group

February 20, 2019 - Robert Moore's resignation from Cetera Financial Group likely signals other changes to come at the giant broker-dealer network, according to advisers and industry observers. Those could range from the firm's owner, Genstar Capital, winnowing the ranks...

Cetera broker-dealers latest to file legal claim against Ohio National

November 21, 2018 - This story has been updated to include additional information not available when originally published. The six broker-dealers in the Cetera Financial Group network have filed arbitration claims against Ohio National Life Insurance Co. and affiliates,...

Cetera purges board after being bought by Genstar Capital

October 11, 2018 - Cetera Financial Group said on Thursday morning that it had overhauled its board of directors, with its new board reflecting the recent sale of the large brokerage network to Genstar Capital for $1.7 billion. Gone are Bob Dineen, the former head of Lincoln...

Ohio National to end brokerage arrangements, eliminate adviser compensation on variable annuities

October 2, 2018 - In what is believed to be a first-of-its-kind move among insurers, Ohio National Financial Services Inc. has informed broker-dealers that sell its variable annuities that it will terminate servicing agreements and cut off trail commissions by mid-December,...

LPL Financial picks up $360 million firm from First Allied Securities

August 29, 2018 - LPL Financial announced that Sackman & Son Financial Services has joined its broker-dealer and corporate registered investment advisory platforms. Founded in the early 1990s, the Waukegan, Ill.-based firm manages about $360 million in client assets. The...

Acquisition of Cetera being financed through $1 billion junk bond sale

August 21, 2018 - Genstar Capital plans to finance the majority of its acquisition of Cetera Financial Group through the sale of $1 billion worth of junk bonds. According to a source close to investment bankers who did not want to be identified, the total price tag for...

Cetera brokers may go elsewhere with no stay bonuses on horizon

July 20, 2018 - Will they stay or will they go? That's the question facing Cetera Financial Group's 8,000 brokers and advisers now that they know the company has no intention of offering them retention bonuses to stay on with new owner Genstar Capital. That could trigger...

Cetera Financial Group brokers taking wait-and-see attitude on sale

July 19, 2018 - Cetera Financial Group's 8,000 brokers are taking a wait-and-see attitude in reaction to news that their company has been sold yet again, this time to a private equity firm that could very well put it up for sale down the road. One big question to be...

    Notes
  • N/A = Not available
  • N/D = Not disclosed
  • — = Information not available or not disclosed

All 2011-2016 recruitment and staffing data is as of Dec. 31 in the calendar year displayed. Prior year recruitment and staffing data is as of Sept. 30. All financial figures are for firms' year end, unless noted.

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